![Page 1: DELIVERING PREMIUM SPORTS IN EUROPE: ARE REWARDS … · Market-leading data and executive events to understand the future of TV, Entertainment and Telecom. ... • OTT / Video •](https://reader034.vdocument.in/reader034/viewer/2022042221/5ec74c308b04b80dc340355c/html5/thumbnails/1.jpg)
DELIVERING PREMIUM SPORTS IN EUROPE:
ARE REWARDS WORTH THE RISKS?
05/14/2020
![Page 2: DELIVERING PREMIUM SPORTS IN EUROPE: ARE REWARDS … · Market-leading data and executive events to understand the future of TV, Entertainment and Telecom. ... • OTT / Video •](https://reader034.vdocument.in/reader034/viewer/2022042221/5ec74c308b04b80dc340355c/html5/thumbnails/2.jpg)
Market-leading data and executive events
to understand the future of TV, Entertainment and Telecom
ABOUT US
Our analytics and online
database services provide in
depth indicators on:
We believe in the power of
face-to-face interactions to
drive quality business.
Push your new TV, OTT &
broadband business across
Europe, Latin America and
Africa40,000+ Monthly Visitors
9,000+ Daily Subscribers
• Sponsored webinar
• Ad banners
• White paper
• TV
• OTT / Video
• Content distribution
• Telecom
• Technologies
![Page 3: DELIVERING PREMIUM SPORTS IN EUROPE: ARE REWARDS … · Market-leading data and executive events to understand the future of TV, Entertainment and Telecom. ... • OTT / Video •](https://reader034.vdocument.in/reader034/viewer/2022042221/5ec74c308b04b80dc340355c/html5/thumbnails/3.jpg)
Get 3 FREE CREDITS when you sign up!
has launched its new intelligence portal!
The 1st Data On Demand platform for TV, Telecom, Media and digital industries
Access +45000 data, +600 Market reports and +250 Actor profiles
No subscription feesYour data is just one click away
www.dataxis.com
![Page 4: DELIVERING PREMIUM SPORTS IN EUROPE: ARE REWARDS … · Market-leading data and executive events to understand the future of TV, Entertainment and Telecom. ... • OTT / Video •](https://reader034.vdocument.in/reader034/viewer/2022042221/5ec74c308b04b80dc340355c/html5/thumbnails/4.jpg)
AGENDA
Distribution reach and financials
Typology of actors : Pay-TV, telcos,
OTTs, Tech giants
Market structure and competition
Our focus today: Premium sports
distribution
PREMIUM SPORTS
DISTRIBUTION
STRATEGIES IN EUROPE
![Page 5: DELIVERING PREMIUM SPORTS IN EUROPE: ARE REWARDS … · Market-leading data and executive events to understand the future of TV, Entertainment and Telecom. ... • OTT / Video •](https://reader034.vdocument.in/reader034/viewer/2022042221/5ec74c308b04b80dc340355c/html5/thumbnails/5.jpg)
SPORTS RIGHTS HAVE EXPERIENCED A MASSIVE GROWTH
Source: Dataxis
SOCCER LEAGUES’ DOMESTIC RIGHTS VALUE PER SEASONEUR
Millio
ns
2013 2016 2019
2016 2019 2022
1300
610
829
630
412
2070
726
9631008
628
1890
1153
973
1140 1170
0
500
1000
1500
2000
2500
2012 2016 2020
2016 2020 2024
2012 2015 2018
2015 2018 2021
2015 2016 2019
2016 2019 2022
2009 2013 2017
2013 2017 2021
![Page 6: DELIVERING PREMIUM SPORTS IN EUROPE: ARE REWARDS … · Market-leading data and executive events to understand the future of TV, Entertainment and Telecom. ... • OTT / Video •](https://reader034.vdocument.in/reader034/viewer/2022042221/5ec74c308b04b80dc340355c/html5/thumbnails/6.jpg)
KEY PLAYERS IN PREMIUM SPORTS DISTRIBUTION IN WESTERN EUROPE
Source: Dataxis
![Page 7: DELIVERING PREMIUM SPORTS IN EUROPE: ARE REWARDS … · Market-leading data and executive events to understand the future of TV, Entertainment and Telecom. ... • OTT / Video •](https://reader034.vdocument.in/reader034/viewer/2022042221/5ec74c308b04b80dc340355c/html5/thumbnails/7.jpg)
TRADITIONAL PAY-TV UNDER PRESSURE FROM SVOD
PAY-TV & SVOD PENETRATIONWestern Europe – 2015-2019
Number of subscriptions, % of total households
Millio
ns
PAY-TV & SVOD REVENUESWestern Europe – 2015-2019
EUR
Billio
ns
Source: Dataxis Source: Dataxis
0%
10%
20%
30%
40%
50%
60%
0
20
40
60
80
100
2015 2016 2017 2018 2019
SVOD subscribptions Pay-TV subscribers
Pay-TV penetration SVOD penetration
0
5
10
15
20
25
30
2015 2016 2017 2018 2019
SVOD revenues Pay-TV revenues
![Page 8: DELIVERING PREMIUM SPORTS IN EUROPE: ARE REWARDS … · Market-leading data and executive events to understand the future of TV, Entertainment and Telecom. ... • OTT / Video •](https://reader034.vdocument.in/reader034/viewer/2022042221/5ec74c308b04b80dc340355c/html5/thumbnails/8.jpg)
TRADITIONAL PAY-TV THREATENED BY RIGHTS HOLDERS
RIGHTS HOLDERS OPERATORSAGENCIES
CONSUMERS
TRADITIONAL
DISTRIBUTION
D2C
OFFERS
Source: Dataxis
SPORTS OFFERS
![Page 9: DELIVERING PREMIUM SPORTS IN EUROPE: ARE REWARDS … · Market-leading data and executive events to understand the future of TV, Entertainment and Telecom. ... • OTT / Video •](https://reader034.vdocument.in/reader034/viewer/2022042221/5ec74c308b04b80dc340355c/html5/thumbnails/9.jpg)
RIGHTS REPRESENT A HUGE INVESTMENT FOR OPERATORS
FOOTBALL RIGHTS VALUE VS PAY-TV REVENUESSpain – 2017-2022
EUR
0
300
600
900
1200
1500
1800
2100
2400
2700
2017 2018 2019 2020 2021 2022
UEFA Champions League rights value LaLiga rights value Pay-TV revenues
Millio
ns
Source: Dataxis
![Page 10: DELIVERING PREMIUM SPORTS IN EUROPE: ARE REWARDS … · Market-leading data and executive events to understand the future of TV, Entertainment and Telecom. ... • OTT / Video •](https://reader034.vdocument.in/reader034/viewer/2022042221/5ec74c308b04b80dc340355c/html5/thumbnails/10.jpg)
SPORTS: A MARKETING TOOL FOR TELCOS
PAY-TV REVENUES BY TYPE OF ACTORWestern Europe, 2019
% of total Pay-TV revenues
PAY-TV REVENUES GROWTH BY TYPE OF ACTORWestern Europe, 2019 vs 2018
Source: Dataxis
Source: Dataxis
3-play TV only
-6%
-4%
-2%
0%
2%
4%
3-play TV only Total
![Page 11: DELIVERING PREMIUM SPORTS IN EUROPE: ARE REWARDS … · Market-leading data and executive events to understand the future of TV, Entertainment and Telecom. ... • OTT / Video •](https://reader034.vdocument.in/reader034/viewer/2022042221/5ec74c308b04b80dc340355c/html5/thumbnails/11.jpg)
TELCOS USE DIFFERENT STRATEGIES TOWARDS SPORTS
AVAILABILITY OF SPORTS IN OPERATORS’ OFFERSSelected examples
SPORTS PENETRATIONBelgium, 2019
% of total Telenet TV subscribers
13%
87%
Play Sports subscribers Other TV subscribers
9%
91%
Play sports revenues Other TV revenues
TV REVENUESBelgium, 2019
Million EUR
PAY-TV AND
BROADBAND
OFFERS
SPORTS OFFERED FOR FREE
TO BROADBAND AND/OR
TV SUBSCRIBERS
Source: Dataxis
![Page 12: DELIVERING PREMIUM SPORTS IN EUROPE: ARE REWARDS … · Market-leading data and executive events to understand the future of TV, Entertainment and Telecom. ... • OTT / Video •](https://reader034.vdocument.in/reader034/viewer/2022042221/5ec74c308b04b80dc340355c/html5/thumbnails/12.jpg)
ORIGINAL
CONTENT
SPORT
SPORT IS PART OF A WIDER CONTENT STRATEGY
MAXIMIZE SERVICES
VALUE
DIFFERENTIATION
THROUGH PREMIUM
CONTENT
OWNERSHIPS
HIGH VALUE
CUSTOMERS (88,4€
convergent ARPU
2019)
GROWTH IN
CONVERGENT
CUSTOMERS (93% of
TV base in 2019)
Source: Dataxis
![Page 13: DELIVERING PREMIUM SPORTS IN EUROPE: ARE REWARDS … · Market-leading data and executive events to understand the future of TV, Entertainment and Telecom. ... • OTT / Video •](https://reader034.vdocument.in/reader034/viewer/2022042221/5ec74c308b04b80dc340355c/html5/thumbnails/13.jpg)
NEW OTT PLAYERS: DISTRIBUTION IS KEY
DISTRIBUTION AGREEMENTS WITH LOCAL MAIN
PAY-TV OPERATORSSelected examples
Distribution income
OTT subscriptions
Advertising
Other revenue
ELEVEN SPORTS – REVENUE ALLOCATIONGlobal – Year ended 30 June 2018
% of total revenues
Source: Dataxis
![Page 14: DELIVERING PREMIUM SPORTS IN EUROPE: ARE REWARDS … · Market-leading data and executive events to understand the future of TV, Entertainment and Telecom. ... • OTT / Video •](https://reader034.vdocument.in/reader034/viewer/2022042221/5ec74c308b04b80dc340355c/html5/thumbnails/14.jpg)
TECH GIANTS: A GROWING INTEREST IN SPORTS DISTRIBUTION
GROUP STRATEGY
Premium live
US & Western
Europe
Build a global
ecosystem
High, direct
competitor
GEOGRAPHICAL
FOCUS
TYPE OF CONTENT
THREAT TO
BROADCASTERS ?
Agregator (YouTube
TV) in the US
Non-Premium live,
mainly highlights
US & Global
Attract advertisers
Low, more a partner
Premium live in
some markets,
but mainly
highlights, non-
exclusive live
US, LATAM and Asia
Growth in rising
markets and mobile
Low, more a partner
Mainly highlights,
non-exclusive live
US & Global
Invest in content to
boost audience & ad
Low, more a partner
Source: Dataxis
![Page 15: DELIVERING PREMIUM SPORTS IN EUROPE: ARE REWARDS … · Market-leading data and executive events to understand the future of TV, Entertainment and Telecom. ... • OTT / Video •](https://reader034.vdocument.in/reader034/viewer/2022042221/5ec74c308b04b80dc340355c/html5/thumbnails/15.jpg)
TRADITIONAL SPORTS PAY-TV ACTORS AS AGGREGATORS ?
PARTNERSHIPS BETWEEN OPERATORS AND SVOD PLATFORMSSelected examples, 2019-2020
2019 2020
PARTNERSHIPS BETWEEN OPERATORS AND NETFLIXSelected examples, 2017-2020
2017 2018 2019 2020
Source: Dataxis
![Page 16: DELIVERING PREMIUM SPORTS IN EUROPE: ARE REWARDS … · Market-leading data and executive events to understand the future of TV, Entertainment and Telecom. ... • OTT / Video •](https://reader034.vdocument.in/reader034/viewer/2022042221/5ec74c308b04b80dc340355c/html5/thumbnails/16.jpg)
GOING OTT D2C, A MUST HAVE FOR PAY-TV BROADCASTERS?
A D2C OTT OFFER CAN BECOME CRUCIAL TO
COPE WITH MARKET CHANGES
BUT IT TURNS TO BE LESS RELEVANT FOR
TELECOM OPERATORS
PAY-TV BROADCASTERS HAVE OTHER WAYS
TO COMPETE WITH OTTs
FLEXIBILITYPERSONALIZED
CONTENT
USER
EXPERIENCE
Source: Dataxis
![Page 17: DELIVERING PREMIUM SPORTS IN EUROPE: ARE REWARDS … · Market-leading data and executive events to understand the future of TV, Entertainment and Telecom. ... • OTT / Video •](https://reader034.vdocument.in/reader034/viewer/2022042221/5ec74c308b04b80dc340355c/html5/thumbnails/17.jpg)
CONCLUSIONS AND OUTLOOK
▪ OTT supremacy?
▪ Impact of COVID-19?
▪ Piracy?
▪ Market consolidation?
![Page 18: DELIVERING PREMIUM SPORTS IN EUROPE: ARE REWARDS … · Market-leading data and executive events to understand the future of TV, Entertainment and Telecom. ... • OTT / Video •](https://reader034.vdocument.in/reader034/viewer/2022042221/5ec74c308b04b80dc340355c/html5/thumbnails/18.jpg)
THANK YOU FOR YOUR PARTICIPATION!
www.dataxis.com/webinar