Delivering relevant & yet massive reach via social media

To convince a client that was previously spending huge budgets on print ads (1 crore + on jacket cover ads in TOI across editions) to switch to social ads and get better reach at a fraction of the cost.

Business Challenge

With a clever combination of copy, creatives and intelligent targeting we were able to deliver exceptional reach via a far more targeted medium than print.

Our solution

Results: Using social ads we reached more than 65% of TOI’s readership across India. At around 9% of the previous cost, our posts were seen by 5 million targeted people.