Download - DEMPSEY HILL NADRAHNF.compressed
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Dempsey HillCOGRa trip to
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WAYFINDING
Map standing sign BLOCK INDICATION POST DIRECTIONAL SIGNAGE
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ps cafe
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ps cafe
entrance- Brand logo at entrance- single path leading to cafe- Surrounded by solely nature- secluded from other retail outlets
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ps cafe
INTERIOR - Strong evidence of branding- Use of minimal colors- Open concept- Transparency to the outdoors
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ps cafe
BRANDING
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ps cafeBRANDING
by rallen lim,residentdesigner
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ps cafeBRANDING
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Jones the grocerAbout-Their desire is to provide gourmet food for everyday living
- It provides both product and service base.
- It focus on providing their natural ingre-dients by specialist and artisan suppliers
- They also showcase their product through the innovative in store café menu which can be enjoyed in the casual atmosphere of their café contemporary interior design
- Product ranging from tea leaves to luxury chocolate , from artisan crackers to hand-made pasta.
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Jones the grocerExterior- The area at the exterior part of the café , has a casual and cozy ambience with the play of natural light and open air space.
- The casual and cozy atmosphere - The casual and cozy atmosphere also get from the combination of wood and concrete material , and also the natural color tone that suit with the surrounding environ-ment too.
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Jones the grocerInterior- The interior part of the cafe is also used for dining area and products showcase.
- The café combine warm lighting with the natural color tone and materials to give cozy and happy mood to the consumer.
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Jones the grocerProduct Showcase- To tell the customer that that their products are handmade , the products are displayed using natu-ral color tone and woody material
- The natural color tone will not overpower the products color so that it will draw customer focus to the products .
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Jones the grocerMerchandising
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Jones the grocerMerchandising
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Jones the grocerMerchandising
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WOODY Antique HouseExterior
-Glass walls - enabling customers to have a glimpse of interior.
-Furnitures placed outside - Sample of outdoor furnitures. -Inform customers products they offer/ available.
- Clear entrance
Established in 2000Located at: Blk 15 Dempsey Road 01-12
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WOODY Antique HouseINTERIOR
- Furnitures can be seen clearly across the store.
- Distinct pathways throughout the store.
- General lighting and task lighting (spot-lights) are used throughout the store.
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WOODY Antique HouseINTERIOR+- Furnitures are placed in a way customers can easily see what the store offers at one glance.
- Walkways are wide enough to allow 2 people to walk at the same time.
-The store gives an atmosphere that customers are in another dimension with the antique furnitures.
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WOODY Antique HouseINTERIOR-- The store have no distinct separation between Antique and Modern furni-tures.
- No categorisation of different furnitures.
- Products are stacked high and everywhere, creating the feel of messi-ness within the store.
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WOODY Antique HouseProducts- wood-carved screens
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WOODY Antique HouseProducts- Cabinet with metal handles
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WOODY Antique HouseProducts- Step Cabinets
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WOODY Antique HouseProducts- Furniture Refurbished FROM dOORS
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WOODY Antique HouseProducts- Decorations
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WOODY Antique HouseProducts- Outdoor sets
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WOODY Antique Housewebsite
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LINDA GALLERY
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LINDA GALLERYFixtures and fittings- Placement of light: Spotlights placed on the ceiling are parallel to the walls
- Type of lighting used: Task Lighting; spotlights are shone at specific angles to capture people’s attention of the artworks and to signify direction to lead people to different parts of the gallery
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LINDA GALLERYFixtures and fittings
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LINDA GALLERYArtworks
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LINDA GALLERYWebsite
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Thank you
by NADRAH N. FATIN | LIM WAN YING | LIM XIN RU | KEEFE LAM | MEILIZZA SIAUW