DEPARTMENT OF PERSONNEL
Best Practices for the Best Practices for the 2121stst CenturyCentury
DEPARTMENT OF PERSONNELDEPARTMENT OF PERSONNEL
DEPARTMENT OF PERSONNEL
• INTRODUCTION
• ATTENDEE’S
• PURPOSE AND WHY
DEPARTMENT OF PERSONNEL
Auxiliary’s FutureAuxiliary’s FutureAverage Auxiliarist is 57.7 years old (on going P demographic study)Average Auxiliarist is 57.7 years old (on going P demographic study)
An ideal target group would be 35-45 whom have a more stable job and personal life.
At one time there were considerations about the future impact on auxiliary capabilities but this has changed now that we are recruiting more and more younger people. But we cannot be complacent.
Pool of volunteers decreasing across the countryPool of volunteers decreasing across the country Impacting all volunteer organizationsImpacting all volunteer organizationsMore competition for the same peopleMore competition for the same peopleFewer members to perform many of the auxiliary’s missionsFewer members to perform many of the auxiliary’s missions
Slowing economySlowing economyJob concerns limit volunteerismJob concerns limit volunteerism
Answer the question – why join us?Answer the question – why join us?
DEPARTMENT OF PERSONNEL
We need to Target Recruitment to provide appeal to different age groups with different needs to serve the Auxiliary now.20s30s40s 50s60s
DEPARTMENT OF PERSONNEL
Tried & True Recruiting PracticesTried & True Recruiting Practices
Booths at Various PA Events Boat ShowsHunting, Fishing and Gun ShowsTown Fairs and FestivalsPublications Articles/ClassifiedsPublic Education ClassesVSC’s, Program Visitation and MDA’sPatrols and Operational MissionsWord of mouth, Friends and FamilyPublic service announcements/radio/TV
Every Contact is a Potential RecruitmentEvery Contact is a Potential Recruitment
DEPARTMENT OF PERSONNEL
Are we Maximizing the Tried Are we Maximizing the Tried and True Methods ?and True Methods ?
Communication
Education
Out Reach
DEPARTMENT OF PERSONNEL
CommunicationCommunicationWork with PA officer to “Get The Word Out”Every avenue we can “talk up the Auxiliary i.e. who we are and what we do is firm communication through public awarenessThrough publications, web, search engines, and social media methods which is common practice today where younger prospective members may be impactedAdvertise in locally Sponsored Community Events Schools Parks Schools Festivals Have a Open House
DEPARTMENT OF PERSONNEL
Communication (cont.)Communication (cont.)
Work with VE/PV/PE/PB Officers
Include hand outs at every event, PA, PE, VE and have package contact info about joining.
Include a little blurb about the local flotilla. Are we talking up what diverse talents we are looking for and what the new member can bring to the table?
Is your flotilla/division on social media sites?
A member should have a business card with contact information (email, website)
DEPARTMENT OF PERSONNEL
EducationEducationWork together at PE functions and offer a recruiting session – before – returning after lunch and at end. Make it brief ! Use enrollment forms & personally invite students to a flotilla
meeting, don’t wait for them to reach out to you.
Teach boating safety at: Elementary Schools High Schools Colleges At Marinas to young children Significant others
Use every PE event as a way to talk up the auxiliary If a young adult class, have them bring info back to parents
DEPARTMENT OF PERSONNEL
Education (cont.)Education (cont.)
Offer “One session” training to the public
By publicizing PE classes, you are publicizing the Auxiliary
Do you have “younger” members teaching? This is what the public sees Have both younger and mature members teaching
DEPARTMENT OF PERSONNEL
OUT REACHOUT REACHWhy do Members Join?Why do Members Join?
Gain Boating Knowledge and ExperienceGain Boating Knowledge and Experience
Be part of a the Coast Guard/Military experience as a Be part of a the Coast Guard/Military experience as a VolunteerVolunteer
A opportunity to offer ones Job’s experience for a worthy A opportunity to offer ones Job’s experience for a worthy volunteer causevolunteer cause
Assisting/Helping OthersAssisting/Helping Others
Give Back to the Community/Country/9-11Give Back to the Community/Country/9-11
Make FriendsMake Friends
Have Fun, FellowshipHave Fun, Fellowship
Are these still true today?Are these still true today?
DEPARTMENT OF PERSONNEL
Out Reach (cont.)Out Reach (cont.)What Benefits do the Auxiliary offer? “Are you prepared for this information release?”
Armed forces vacation clubThe pride we have to be a part of the US Coast
Guard, working side by side CG and fellow auxiliarists, the training the Auxiliary offers not to mention C Schools. The wearing of the CG uniform
Purchases at any CG exchange/License PlateShop Auxiliary and Associated VendorsFellowship with over 30,000 members worldwide
DEPARTMENT OF PERSONNEL
SOME CURRENT MEASURES TAKEN
MEMBERSHIP SURVEY WITH 5770 RESPONSES HELPED SHAPE SOME IDEAS FOR RECRUITING
AUX CHEF PROGRAM ROLLED OUT NATIONALLY
NATIONAL WEB “JOIN THE AUXILIARY” WITH LINKS ON ALL DEPARTMENTS WEBSITES and PERSONNEL DEPT. WEBSITE TOOLS FOR RECRUITMENT, NEW RECRUITMENT # 5029 CD and ONLINE NEW MEMBER TEST
LEADS SENT TO DISTRICT DSO-PS OFFICERS DAILY AND TRACKED
WORKING WITH GOLD SIDE TO BETTER EDUCATE BOOT CAMP GRADUATES, ACADEMY AND OCS GOLD SIDE
AUXILIARY PUBLIC AFFAIRS DISEMINATING AUXILIARY AWARENESS NATIONWIDE
DEPARTMENT OF PERSONNEL
[par-uh-dahym, -dim] noun – Definition - One that serves as a model or pattern.perfect specimen, prime example, prototype, standard, model
New Paradigms in volunteering are based on the rapidly changing society we live in.
Societal changes in work patterns and the diversity of our society are changing the manner and reasons why people volunteer.
DEPARTMENT OF PERSONNEL
Targeted Recruiting Method
Targeted Recruiting is the process of consciously planning a campaign the result of which is the delivery of your recruiting message to a small audience.
Targeted Recruiting is a desirable method when the job for which you are attempting to recruit requires some special skills or some characteristics that are not commonly found.
DEPARTMENT OF PERSONNEL
Understanding Why People Volunteer
Traditional Volunteering –The most common form characterized by activities that are concrete and predictable. Most of our volunteers meet this criteria.
Entrepreneurial Volunteering- Folks that want to volunteer to do their programs their own way. These volunteers find what’s not working and move to fix it their own way.
DEPARTMENT OF PERSONNEL
Social Change Volunteering- This volunteer type is one who desires a part in an organization to effect change. The type change can be from moderate to radical depending on the individual volunteer.
Serendipitous Volunteering- The serendipitous volunteer is one who “wanders” into the organization looking to do something to assist in a cause or task. This type of volunteer works sporadically and at their own pace and schedule.
Understanding Why People Volunteer
DEPARTMENT OF PERSONNEL
New Methods- The Information Age Internet- A great communication tool helping to make the
public more aware of the Auxiliary and what we are about offering a virtual audience of thousands, if not millions
Social Networking sites- Facebook, Twitter, Linked-in, Flicker, Blogs, and Volunteer Portals our PA Dept is testing such as VolunteerMatch, AllForGood, Serve.gov.
These and others linked back to our Auxiliary National Website gives us the exposure needed for our new 21st Century Recruitment Effort.
Opportunity to Involve Younger MembersOpportunity to Involve Younger Members
DEPARTMENT OF PERSONNEL
SOCIAL NETWORKING SITES- FACEBOOK
We have a new Auxiliary Facebook page it is located at http://facebook.com/uscgauxiliary
This is the new Official AUX Facebook page, which currently has around 1000 members, with more added each day. 44% of visitors are under 44 years old which meets the demographic we are attempting to reach
DEPARTMENT OF PERSONNEL
SOCIAL NETWORKING SITES-TWITTER
http://twitter.com/uscgauxOur Twitter account has over 600 followers on a
constant basis, again, with more added each day. We are publishing multiple post each day, as well as fielding direct questions from users and fans.
Social networking is the wave of the future. Communicating through these sites is an instantaneous way to get the Auxiliary’s message out.
DEPARTMENT OF PERSONNEL
SOCIAL NETWORKING SITES-FLICKR
• http://flickr.com/photos/uscgaux
The Auxiliary Flickr page has auxiliary and CG photos which may be picked up by search engines such as google
Again, more Auxiliary exposure which can help toward recruitment
DEPARTMENT OF PERSONNEL
What do we offer younger What do we offer younger membersmembers
Opportunity to help others
Learn more about boating
Networking?Help their careers (school and professional)Add to their resume (being part of the USCGAux)Experience working with othersTalk up auxiliary to other young peopleA chance to for some wanting to join the CG and
see what it is like B4 hand
What Is In It for Me??What Is In It for Me??
DEPARTMENT OF PERSONNEL
In recruiting it’s plan, plan, plan
Who?, what?, where?…is the target
Always prepare the recruiting presentation, never “wing it”.
Never appear disorganized or ill-prepared
Don’t make promises that cannot be kept
DEPARTMENT OF PERSONNEL
Recruiting Basics
Recruiting is a contact sport
Recruiting requires skill and knowledge
Recruiting requires well-organized plans
We must know our prospect
DEPARTMENT OF PERSONNEL
Jobs 4 EVERYONE - All ages!!!Jobs 4 EVERYONE - All ages!!!• As a boater – Crew or Coxswain • Computer and Information Technology oriented individuals• As a retiree -Share your life learned lessons• Veterans - re-serve/experiences applied from military• Tradesman -carpenter, electrician, or plumber – Apply your • Teacher – Public Education or Member Training • Communicator – Radio COMMS or our Watch Stander Program • Social Media/Advertisement - Public Affairs, Recruitment, or Program
Visitor• HR person/sales person – Personnel Services/Recruitment• accountant – Finance or Material Services• writer – Publications• EMT, Fire fighter or Police officer – use your skills to enhance our various programs
DEPARTMENT OF PERSONNEL
The Best Recruiting Tool - The Best Recruiting Tool - A Satisfied AuxiliaristA Satisfied Auxiliarist
• Proud and Happy Auxiliarists are great recruiters • A well run and active flotilla breeds happy
members• Active and Engaged Auxiliarists recommend the
Auxiliary.• Active steps on Flotilla/Division/District Level is
the key to making recruiting work!
Retention Promotes RecruitmentRetention Promotes Recruitment
DEPARTMENT OF PERSONNEL
Everyone is on the “P” team• What we say! (We must be Excited …” The CG
Auxiliary is a fast paced organization that does good work and it’s great to be part of it!)
• How we present ourselves! (appearance)• How we say it! (enthusiasm)• And then the follow through which is so
important until paperwork is finished and afterwards.
DEPARTMENT OF PERSONNEL
BOTTOM LINEAll Departments are working together diligently toenhance Recruitment efforts. Please visit each Nationalwebsite and subscribe to the departments email list(s).
We must be proactive !!!!! Everyone's input is helpful and that ishow we can work together to be proactive.
Following some simple tools and ideas that we havejust presented will help make your “Best Practices towardRecruitment” work for you in the 21st Century.
Our “National P site” offers the tools you need withour Uniform, Resource, Diversity, Recruitment, Retention andDevelopment Divisions. Visit and Navigate through the P website.It is found at - http://www.auxpdept.org/
Thank you all for your attention – questions?