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Begin 1
How to get from an assignment to a great design solution.
Design Process
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Intro 2
What is this?
Graphic Design communicates using graphics, images and/or
text. The communication goal is always the same: make your
audience care. A great design communicates an engaging
concept and corresponding visual language.
There are numerous ways to achieve a design solution. A great
design solution is always born from a process. This document
is a description of one such process.
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P1 3
Make a plan.
Part 1:
Understand Research Focus
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Planning: Step 1 4
_ What is the assignment?
_ What is your topic?
_ What are your parameters?
_ What is the category?
_ What are your client / instructor expectations?
Understand the Assignment
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Planning: Step 2 5
_ Become well versed in the topic or category
_ Look for insightful information and ideas
_ Learn something new
_ Have multiple sources. Talk to people, read and search
_ Keep detailed notes and write down new ideas or perspectives you find
Research
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_ Decide on a concept
_ Don’t try to say everything, because you can’t
_ Make a concept statement that sets ambitious and unique goals that:
“Make me Care.”
_ Focus your ideas and concept into actionable design keywords
Planning: Step 3 6
Organize and Focus
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P2 7
Execute your plan.
Part 2:
Inspiration Exploration Direction
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_ Use keywords to find visual ideas and inspiration to “pull” from
_ “Pull” from great design, pop culture, architecture, folk art, etc. Find things that
relate to your keywords and your concept. Find things that are compelling or
give you ideas.
_ Find type, photo styles, composition, formats, materials, color paletes, etc
_ Stay focused on the keywords and your concept
_ Be open to where ideas can lead you
Execution: Step 1 8
Pulls / Moodboards / Inspiration
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_ Play! (But stay on target)
_ Develop and expand on visuals and ideas from your pulls/moodboards
_ Try things out
_ Think big
_ Have a range and a variety of type, compositions, image treatments and ideas
_ Sketch and then make rough sketches on the computer showing type and
image usage.
_ Then do more
Execution: Step 2 9
Initial Exploration
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_ Make a decision on your design direction and then make it work
_ Take the best ideas from your explorations
_ Create high res artwork that accurately represents your concept
_ Show exact alignments and grids
_ Work on creating type hierarchy and employing good type structure
_ Create a narrative that your audience can follow
Execution: Step 3 10
Choose a Direction
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_ Is everything professional quality?
_ Take care of every detail
_ Be sure there is consistency in your system
_ Type excellence
_ Clear writing and content
_ Good pacing
_ Perfect production
Execution: Step 4 11
Refine Your Design
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R 12
Refresher:
Understand Research Focus
Part 1:
Part 2:
Inspiration Exploration Direction