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Frankly, Green + Webb @marthasadieCreated for: Presented by: Date issued:Museums and the Web 2016 Martha Henson 8th April 2016
@marthasadie @franklygw
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Frankly, Green + Webb @marthasadie
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Frankly, Green + Webb @marthasadie
Designing digital experiences for families
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Frankly, Green + Webb @marthasadie
1. Challenge some possible preconceptions
2. Share findings from our own research
3. Share our principles for designing digital for families
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Frankly, Green + Webb @marthasadie
An obvious audience for digital?
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Frankly, Green + Webb @marthasadie
Don’t forget what you already know
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Frankly, Green + Webb @marthasadie
Assume nothing
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Frankly, Green + Webb @marthasadie
Factors to consider when researching
families
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Frankly, Green + Webb @marthasadie
Principles for designing for families
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Frankly, Green + Webb @marthasadie
“Any issues around the cloakroom or queuing all
eats into the time that kids will pay attention
for. About an hour and then you’re dead. Our
time is ticking.”
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Frankly, Green + Webb @marthasadie
Logistics and family dynamics >> content
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Frankly, Green + Webb @marthasadie
“If we took the kids tour it just wouldn’t fit
with our schedule. The adult one was more
flexible.”
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Frankly, Green + Webb @marthasadie
Logistics and family dynamics >> content
Flexible =
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Frankly, Green + Webb @marthasadie
“I was skimming the description and then telling
them about it, that’s the general experience of
a museum, but by the time I’d finished reading
it they’d moved on.”
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Frankly, Green + Webb @marthasadie
Logistics and family dynamics >> content
Flexible =
Help parents teach =
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Frankly, Green + Webb @marthasadie
Logistics and family dynamics >> content
Flexible =
Help parents teach =
Parents = gatekeepers and participants
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Frankly, Green + Webb @marthasadie
Parent: “If there had been more things that
showed you how it would have looked in place at
the time. It needed putting in context.”
Child: “Mummy, I wanted to know how they know
what’s what?”
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Frankly, Green + Webb @marthasadie
Logistics and family dynamics >> content
Flexible =
Help parents teach =
Parents = gatekeepers and participants
Context is 👑
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Frankly, Green + Webb @marthasadie
Needs
Families need context, flexibility,
simplicity, clear value
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Frankly, Green + Webb @marthasadie
Opportunities
Families need context, flexibility,
simplicity, clear value
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Frankly, Green + Webb @marthasadie
Digital opportunities
•Unanswered questions•A need for more suitable information and context
•A desire to be entertained•Attracted to interactivity
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Frankly, Green + Webb @marthasadie
“We do lots of creative work but it’s usually
with sticking and gluing. This is quite
exciting, you get instant results. It doesn’t
take a whole hour to do something” “I enjoyed making a
poster on the iPads because I got to choose
where to put it and what to do”
“You’re sitting there playing the game and then
you could see the people in the picture playing
the same game. That was fun.”
“They’ve learnt to do something
together, that’s the learning”
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Frankly, Green + Webb @marthasadie
The final challenge:
How do you get families to choose your
experience?
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Frankly, Green + Webb @marthasadie
Sell the sizzle, not the
sausage
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Frankly, Green + Webb @marthasadie
t: @FranklyGW
t: @marthasadie
Images thanks to Flickr Commons:
The hidden treasures of the Worlds Public Archives
http://www.flickr.com/commons
Created for: Presented by: Date issued:Museums and the Web 2016 Martha Henson 8th April 2016