Download - Designing For Multiple Outputs
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2009
Better Mapping
Designing for Multiple Outputs
The Obstacles and Processes
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BETTER MAPPING 2008Better Mapping 2009Clare Neal, Steer Davies Gleave
The problem
What do we mean by multiple outputs?
• Posters
• Paper handy sized leaflets
• On screen journey planners
• Sat Nav
• GIS databases • Websites
• on mac and pc screens• on mobile technology
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BETTER MAPPING 2008Better Mapping 2009Clare Neal, Steer Davies Gleave
The challenges
Why have things changed?
• Evolving technology = new display techniques
• iPhone, Blackberry, Windows phone, Palm Pre, etc
• New ways of collecting and communicating data
• GPS, Social networking + collaboration, Crowdsourcing
• Clients searching for cost effective solutions to reach a wide public audience
• Economic situation
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BETTER MAPPING 2008Better Mapping 2009Clare Neal, Steer Davies Gleave
Why solve it?
Why consider designing for all?
• Convenience
• Less duplication
• Less chance for error
• Time
• Costs
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BETTER MAPPING 2008Better Mapping 2009Clare Neal, Steer Davies Gleave
The obstacles
General obstacles
Different outputs can create the following visual constraints:
• Legible display area
• Display resolution
• Colour mode
• Viewing conditions
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BETTER MAPPING 2008Better Mapping 2009Clare Neal, Steer Davies Gleave
The obstacles
Other obstacles…
• Previous software incompatibility
• GIS data with extensive attributes make heavy file sizes
• Bandwidth limitations/network availability
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BETTER MAPPING 2008Better Mapping 2009Clare Neal, Steer Davies Gleave
The process
The process should include…
• Design led decisions
• Hardware/Output testing
• User testing
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BETTER MAPPING 2008Better Mapping 2009Clare Neal, Steer Davies Gleave
The design processes
Point representation
• Symbology should be designed for the hardest to read so that all exports are legible
• Clear bold symbols are required for the web
• Symbols may be automatically replaced on each export…
• … however that does not aid in consistency
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BETTER MAPPING 2008Better Mapping 2009Clare Neal, Steer Davies Gleave
The design processes
Area and Line representation
• Too many different styles can be difficult to interpret especially when the key is less accessible on web versions
• Pop up names can help to explain key/figural elements where required
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BETTER MAPPING 2008Better Mapping 2009Clare Neal, Steer Davies Gleave
The design processes
Text representation
• Choice of font is important
• Pixelation can lead to illegible text
• Bold font and reversed colours work well
• Light and Italics can be troublesome
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BETTER MAPPING 2008Better Mapping 2009Clare Neal, Steer Davies Gleave
The hardware processes
Testing
Different browsers
• Firefox [46.6%] [47.7%]
• IE [39.6%] [41%]
• 7[15.3%] [21.3%]
• 8 [12.2%] [5.2%]
• 6 [12.1%] [14.5%]
• Chrome [7.1%] [5.5%]
• Safari [3.6%] [3.0%]
• Opera [2.2%] [2.2%]
• Other [0.9%] [0.6%]
Different printers
• Laser• Inkjet• Pre-press proof• etc
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BETTER MAPPING 2008Better Mapping 2009Clare Neal, Steer Davies Gleave
The testing process
User Groups
Internal
• Colleagues • of different ages and experience
• Client
External
• Focus groups
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BETTER MAPPING 2008Better Mapping 2009Clare Neal, Steer Davies Gleave
Case Study
Camberwell Local Area Map
• interactive websitehttp://www.camberwellrenewal.org.uk/camb_map
• A3 folded leaflet (10pp per side)
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BETTER MAPPING 2008Better Mapping 2009Clare Neal, Steer Davies Gleave
Case Study
Tees Valley Metro Regeneration
• Powerpoint presentation
• A4 report
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BETTER MAPPING 2008Better Mapping 2009Clare Neal, Steer Davies Gleave
Case Study Outcomes
Points we carried forward:
• Re-use of varied scales
• Attribution of the symbols can be carried through to the interactive version
• Knowing the output requirements at the start can save a lot of time and expense
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BETTER MAPPING 2008Better Mapping 2009Clare Neal, Steer Davies Gleave
Summary
Strategies should be in place• These will help when creating multiple output
mapping to create effective and cost-efficient outputs
Points to consider:• Think about the most appropriate software you
should use
• Design ideology
• User !
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BETTER MAPPING 2008Better Mapping 2009Clare Neal, Steer Davies Gleave
Thank you
Any questions?
Clare Neal
Senior Consultant