Download - Designing for the Right Audience
![Page 1: Designing for the Right Audience](https://reader033.vdocument.in/reader033/viewer/2022052907/5591f8761a28ab0c4f8b45b9/html5/thumbnails/1.jpg)
Designing for the Right Audience
Danielle Arvanitis
![Page 2: Designing for the Right Audience](https://reader033.vdocument.in/reader033/viewer/2022052907/5591f8761a28ab0c4f8b45b9/html5/thumbnails/2.jpg)
![Page 3: Designing for the Right Audience](https://reader033.vdocument.in/reader033/viewer/2022052907/5591f8761a28ab0c4f8b45b9/html5/thumbnails/3.jpg)
Plaid is the new flat—Tim Burks
![Page 4: Designing for the Right Audience](https://reader033.vdocument.in/reader033/viewer/2022052907/5591f8761a28ab0c4f8b45b9/html5/thumbnails/4.jpg)
John Maeda, KPCB
![Page 5: Designing for the Right Audience](https://reader033.vdocument.in/reader033/viewer/2022052907/5591f8761a28ab0c4f8b45b9/html5/thumbnails/5.jpg)
Sunnyvale
![Page 6: Designing for the Right Audience](https://reader033.vdocument.in/reader033/viewer/2022052907/5591f8761a28ab0c4f8b45b9/html5/thumbnails/6.jpg)
![Page 7: Designing for the Right Audience](https://reader033.vdocument.in/reader033/viewer/2022052907/5591f8761a28ab0c4f8b45b9/html5/thumbnails/7.jpg)
![Page 8: Designing for the Right Audience](https://reader033.vdocument.in/reader033/viewer/2022052907/5591f8761a28ab0c4f8b45b9/html5/thumbnails/8.jpg)
![Page 9: Designing for the Right Audience](https://reader033.vdocument.in/reader033/viewer/2022052907/5591f8761a28ab0c4f8b45b9/html5/thumbnails/9.jpg)
![Page 10: Designing for the Right Audience](https://reader033.vdocument.in/reader033/viewer/2022052907/5591f8761a28ab0c4f8b45b9/html5/thumbnails/10.jpg)
![Page 11: Designing for the Right Audience](https://reader033.vdocument.in/reader033/viewer/2022052907/5591f8761a28ab0c4f8b45b9/html5/thumbnails/11.jpg)
![Page 12: Designing for the Right Audience](https://reader033.vdocument.in/reader033/viewer/2022052907/5591f8761a28ab0c4f8b45b9/html5/thumbnails/12.jpg)
![Page 13: Designing for the Right Audience](https://reader033.vdocument.in/reader033/viewer/2022052907/5591f8761a28ab0c4f8b45b9/html5/thumbnails/13.jpg)
![Page 14: Designing for the Right Audience](https://reader033.vdocument.in/reader033/viewer/2022052907/5591f8761a28ab0c4f8b45b9/html5/thumbnails/14.jpg)
Designing for thewrong audience
![Page 15: Designing for the Right Audience](https://reader033.vdocument.in/reader033/viewer/2022052907/5591f8761a28ab0c4f8b45b9/html5/thumbnails/15.jpg)
Designing for ourselves
![Page 16: Designing for the Right Audience](https://reader033.vdocument.in/reader033/viewer/2022052907/5591f8761a28ab0c4f8b45b9/html5/thumbnails/16.jpg)
![Page 17: Designing for the Right Audience](https://reader033.vdocument.in/reader033/viewer/2022052907/5591f8761a28ab0c4f8b45b9/html5/thumbnails/17.jpg)
Designing for design peers
![Page 18: Designing for the Right Audience](https://reader033.vdocument.in/reader033/viewer/2022052907/5591f8761a28ab0c4f8b45b9/html5/thumbnails/18.jpg)
Designing for the marketing department
![Page 19: Designing for the Right Audience](https://reader033.vdocument.in/reader033/viewer/2022052907/5591f8761a28ab0c4f8b45b9/html5/thumbnails/19.jpg)
high117 avg
low4
![Page 20: Designing for the Right Audience](https://reader033.vdocument.in/reader033/viewer/2022052907/5591f8761a28ab0c4f8b45b9/html5/thumbnails/20.jpg)
Designing for patents
![Page 21: Designing for the Right Audience](https://reader033.vdocument.in/reader033/viewer/2022052907/5591f8761a28ab0c4f8b45b9/html5/thumbnails/21.jpg)
Designing for gatekeepers & the media
![Page 22: Designing for the Right Audience](https://reader033.vdocument.in/reader033/viewer/2022052907/5591f8761a28ab0c4f8b45b9/html5/thumbnails/22.jpg)
![Page 23: Designing for the Right Audience](https://reader033.vdocument.in/reader033/viewer/2022052907/5591f8761a28ab0c4f8b45b9/html5/thumbnails/23.jpg)
![Page 24: Designing for the Right Audience](https://reader033.vdocument.in/reader033/viewer/2022052907/5591f8761a28ab0c4f8b45b9/html5/thumbnails/24.jpg)
![Page 25: Designing for the Right Audience](https://reader033.vdocument.in/reader033/viewer/2022052907/5591f8761a28ab0c4f8b45b9/html5/thumbnails/25.jpg)
![Page 26: Designing for the Right Audience](https://reader033.vdocument.in/reader033/viewer/2022052907/5591f8761a28ab0c4f8b45b9/html5/thumbnails/26.jpg)
The promise you make…
![Page 27: Designing for the Right Audience](https://reader033.vdocument.in/reader033/viewer/2022052907/5591f8761a28ab0c4f8b45b9/html5/thumbnails/27.jpg)
So…how can I be sure to designfor the right audience?
![Page 28: Designing for the Right Audience](https://reader033.vdocument.in/reader033/viewer/2022052907/5591f8761a28ab0c4f8b45b9/html5/thumbnails/28.jpg)
Skills
![Page 29: Designing for the Right Audience](https://reader033.vdocument.in/reader033/viewer/2022052907/5591f8761a28ab0c4f8b45b9/html5/thumbnails/29.jpg)
One designer can illustrate with ease, while another can barely manage a stick figure. Both are competent UX designers.
—Braden Kowitz, Google Ventures
![Page 30: Designing for the Right Audience](https://reader033.vdocument.in/reader033/viewer/2022052907/5591f8761a28ab0c4f8b45b9/html5/thumbnails/30.jpg)
Text
Style
Layout
PRESENTATIO
NBEHAVIO
R
STRUCTU
RE
User Assistance
Manipulation
Viewing & Navigation
Organizational Model
Task Flow
Conceptual Model
Universal Model of the User Interface. © 2003, Robert Baxley
![Page 31: Designing for the Right Audience](https://reader033.vdocument.in/reader033/viewer/2022052907/5591f8761a28ab0c4f8b45b9/html5/thumbnails/31.jpg)
Text
Style
Layout
PRESENTATIO
NBEHAVIO
R
STRUCTU
RE
User Assistance
Manipulation
Viewing & Navigation
Organizational Model
Task Flow
Conceptual Model
Universal Model of the User Interface. © 2003, Robert Baxley
![Page 32: Designing for the Right Audience](https://reader033.vdocument.in/reader033/viewer/2022052907/5591f8761a28ab0c4f8b45b9/html5/thumbnails/32.jpg)
Text
Style
Layout
PRESENTATIO
NBEHAVIO
R
STRUCTU
RE
User Assistance
Manipulation
Viewing & Navigation
Organizational Model
Task Flow
Conceptual Model
Universal Model of the User Interface. © 2003, Robert Baxley
![Page 33: Designing for the Right Audience](https://reader033.vdocument.in/reader033/viewer/2022052907/5591f8761a28ab0c4f8b45b9/html5/thumbnails/33.jpg)
Text
Style
Layout
PRESENTATIO
NBEHAVIO
R
STRUCTU
RE
User Assistance
Manipulation
Viewing & Navigation
Organizational Model
Task Flow
Conceptual Model
Universal Model of the User Interface. © 2003, Robert Baxley
![Page 34: Designing for the Right Audience](https://reader033.vdocument.in/reader033/viewer/2022052907/5591f8761a28ab0c4f8b45b9/html5/thumbnails/34.jpg)
Text
Style
Layout
PRESENTATIO
NBEHAVIO
R
STRUCTU
RE
User Assistance
Manipulation
Viewing & Navigation
Organizational Model
Task Flow
Conceptual Model
Universal Model of the User Interface. © 2003, Robert Baxley
![Page 35: Designing for the Right Audience](https://reader033.vdocument.in/reader033/viewer/2022052907/5591f8761a28ab0c4f8b45b9/html5/thumbnails/35.jpg)
Text
Style
Layout
BEHAVIO
R
STRUCTU
RE
User Assistance
Manipulation
Viewing & Navigation
Organizational Model
Task Flow
Conceptual Model
INTERACTION DESIGNER
VISUAL DESIGNER
ARCHITECT
![Page 36: Designing for the Right Audience](https://reader033.vdocument.in/reader033/viewer/2022052907/5591f8761a28ab0c4f8b45b9/html5/thumbnails/36.jpg)
Temperament
![Page 37: Designing for the Right Audience](https://reader033.vdocument.in/reader033/viewer/2022052907/5591f8761a28ab0c4f8b45b9/html5/thumbnails/37.jpg)
Ego-driven
![Page 38: Designing for the Right Audience](https://reader033.vdocument.in/reader033/viewer/2022052907/5591f8761a28ab0c4f8b45b9/html5/thumbnails/38.jpg)
Service-driven
![Page 39: Designing for the Right Audience](https://reader033.vdocument.in/reader033/viewer/2022052907/5591f8761a28ab0c4f8b45b9/html5/thumbnails/39.jpg)
But how do Itell them apart?
![Page 40: Designing for the Right Audience](https://reader033.vdocument.in/reader033/viewer/2022052907/5591f8761a28ab0c4f8b45b9/html5/thumbnails/40.jpg)
A simple question
![Page 41: Designing for the Right Audience](https://reader033.vdocument.in/reader033/viewer/2022052907/5591f8761a28ab0c4f8b45b9/html5/thumbnails/41.jpg)
Listen for keywords
![Page 42: Designing for the Right Audience](https://reader033.vdocument.in/reader033/viewer/2022052907/5591f8761a28ab0c4f8b45b9/html5/thumbnails/42.jpg)
You need both!
![Page 43: Designing for the Right Audience](https://reader033.vdocument.in/reader033/viewer/2022052907/5591f8761a28ab0c4f8b45b9/html5/thumbnails/43.jpg)
Last thoughts
![Page 44: Designing for the Right Audience](https://reader033.vdocument.in/reader033/viewer/2022052907/5591f8761a28ab0c4f8b45b9/html5/thumbnails/44.jpg)
This is a great timefor design.
![Page 45: Designing for the Right Audience](https://reader033.vdocument.in/reader033/viewer/2022052907/5591f8761a28ab0c4f8b45b9/html5/thumbnails/45.jpg)
This is a great timefor design.
ERS
![Page 46: Designing for the Right Audience](https://reader033.vdocument.in/reader033/viewer/2022052907/5591f8761a28ab0c4f8b45b9/html5/thumbnails/46.jpg)
![Page 47: Designing for the Right Audience](https://reader033.vdocument.in/reader033/viewer/2022052907/5591f8761a28ab0c4f8b45b9/html5/thumbnails/47.jpg)
![Page 48: Designing for the Right Audience](https://reader033.vdocument.in/reader033/viewer/2022052907/5591f8761a28ab0c4f8b45b9/html5/thumbnails/48.jpg)
Design is aservice industry