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Page 1: Designing Games to Improve Social Interactions on the Work Floor Steven Malliet Thomas Laureyssens University College of Limburg - MAD Faculty Research

Designing Games to Improve Social Interactions on the Work Floor

Designing Games to Improve Social Interactions on the Work Floor

Steven MallietThomas Laureyssens

University College of Limburg - MAD FacultyResearch Group 'Play & Game'

Page 2: Designing Games to Improve Social Interactions on the Work Floor Steven Malliet Thomas Laureyssens University College of Limburg - MAD Faculty Research

Designing Games to Improve Social Interactions on the Work Floor

Context: 'Play' Module Master 'Communication & Multimedia Design' Design + implementation of game application in a

public space context Students:

– Avid gamers

– Inexperienced game designers

– 85% male, 22-25 years old

Page 3: Designing Games to Improve Social Interactions on the Work Floor Steven Malliet Thomas Laureyssens University College of Limburg - MAD Faculty Research

Designing Games to Improve Social Interactions on the Work Floor

Context: workfloor of TexOkazi Textile sorting centre Government-funding to support social integration of

socio-economically vulnerable persons Target group:

– Very little experience with games

– 75% female; 72% 40-50 years old

– Different ethnic origins, subgroup formation

Page 4: Designing Games to Improve Social Interactions on the Work Floor Steven Malliet Thomas Laureyssens University College of Limburg - MAD Faculty Research

Designing Games to Improve Social Interactions on the Work Floor

Context: collaboration with Streetwize VZW Streetwize and the philosophy of guerilla design:

bringing education 'to the streets' Design principles:

– Low learning treshold

– Absence of teacher model Goal of the module: to develop games to be used on

the workfloor, aiming to stimulate social contact and cultural integration among laborers of TexOkazi

Page 5: Designing Games to Improve Social Interactions on the Work Floor Steven Malliet Thomas Laureyssens University College of Limburg - MAD Faculty Research

Designing Games to Improve Social Interactions on the Work Floor

Process Paper prototyping:

– Expert evaluations by Streetwize VZW

– User evaluations by laborers of TexOkazi Iterative prototype design (2 iterations)

– Expert evaluations by Streetwize VZW

– User evaluations by laborers of TexOkazi

Page 6: Designing Games to Improve Social Interactions on the Work Floor Steven Malliet Thomas Laureyssens University College of Limburg - MAD Faculty Research

Designing Games to Improve Social Interactions on the Work Floor

Process Struggle between

– Desire of students to create game mechanics based upon games they love

– Negative evaluations of such game mechanics by both expert group and user group

Page 7: Designing Games to Improve Social Interactions on the Work Floor Steven Malliet Thomas Laureyssens University College of Limburg - MAD Faculty Research

Designing Games to Improve Social Interactions on the Work Floor

Process Resulting prototypes

– Casual games and/or playful applications for public space

– Connection with laborers' personal lives / culture more important than innovative game concept

– Importance of creating a 'serious' experience

Page 8: Designing Games to Improve Social Interactions on the Work Floor Steven Malliet Thomas Laureyssens University College of Limburg - MAD Faculty Research

Designing Games to Improve Social Interactions on the Work Floor

TexOkazi Avatar: Clothing trade game

Page 9: Designing Games to Improve Social Interactions on the Work Floor Steven Malliet Thomas Laureyssens University College of Limburg - MAD Faculty Research

Designing Games to Improve Social Interactions on the Work Floor

TexOkazi Fooz: Collaborative AR ball game

Page 10: Designing Games to Improve Social Interactions on the Work Floor Steven Malliet Thomas Laureyssens University College of Limburg - MAD Faculty Research

Designing Games to Improve Social Interactions on the Work Floor

PhotOkazi: collection of real-life objects for picture moment.

Page 11: Designing Games to Improve Social Interactions on the Work Floor Steven Malliet Thomas Laureyssens University College of Limburg - MAD Faculty Research

Designing Games to Improve Social Interactions on the Work Floor

Jukazi: Coin-game operated digital Jukebox


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