Design/Social Media Elements of Paradigm Café Reveal Campaign

Jeff SmythThea PulliatiKayla Terry

Strategic Plan

• Strategy I: Create online presence for Paradigm • Strategy II: Develop a Visual

Identity for Paradigm

Creating an Online Presence

• Secure Paradigm E-mail address• Utilize Twitter page to periodically reveal

information about the campaign and the opening of Paradigm Café

• Once Paradigm is open, use Facebook fan page to give specific and detailed information about Paradigm Café

• Produce a social media guide

@ParadigmTusc

Social Media Guide

Contains instructions on maintaining social media sites connected to Paradigm Café

Visual Identity

• Create a visual identity system to unify Paradigm’s communication tools and official documents

• Create a logo that suits Paradigm’s identity• Develop promotional material for the reveal

campaign

Visual Identity System

Contains standards for logo, type, graphics and colors for all things visual.

Promotional Material