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Desktop Publishing
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In the Past
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Planning the Publication
Identify the purpose of your communication
Assess your target audience
Where will the audience receive your info?
What do you want your readers to do?
Collect examples of effective designs
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Designing the Document Purpose Target Audience Method it will be distributed Feeling given Most important information Types of information presented Space available
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Thumbnail Sketches
________________
________________
________________
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White Space Narrow margins Too much between columns Too little between columns Excess white space between lines of
text Not enough white space between lines
of text
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White Space
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Which is Better?
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Focus
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Focus
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Focus
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Graphics Face Text
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Balance
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Proportion
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Headline Proportions
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Sizing Graphics
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Using Contrast
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Contrast
Times New RomanBell MT
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Reversed Text
Hello!
Welcome to Class!
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Legibility
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Directional Flow Organize your information Emphasize Related items Alignment Draw the reader in
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Ranking
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Z Patterns
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Consistency
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Using Color
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Using Graphics and Text
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Resolution
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Using a Template, Create a Flyer for the TCHS Annual
Golf Outing