Issue 25 November/December 2008 £2.75

By Louise Cordell

DESTINATIONS are losing out onprofits because they are relying ontheir historic heritage to bring in visi-tors rather than modern attractions,according to research.

New research has shown thatrather than being seen as a placefor interesting and exciting contemporary culture, the country isbest known for its ancient monu-ments.

Tom Wright, VisitBritain chief exec-utive, said: “The economic climateand competition from other destina-tions means tourism to and withinthe UK is changing.

“Visitors may believe that becauseour heritage has been here for cen-turies it will be here for centuriesmore and there is little they havenot already seen.

“We must remind them of all thatis new and different throughout theUK, and of the contemporary experi-ences they will miss, if we are tomaintain our place among theworld’s leading destinations.”

The survey findings were releasedduring the launch of Britain’sCultural Olympiad, an event celebrat-ing the variety of the nation’s cul-ture and marking the beginning of

the journey towards the 2012Olympics.

They revealed that twice as manyBritons agreed that the country’smain attraction was its historical,rather than its modern destinations.

Tom added: “Many people believeBritain is a place of Morris dancing,Highland Games, historic castles,museum and archaeological attrac-tions, and monuments to yester-year.

“They forget we have also giventhe world a wealth of contemporarycultural icons from rock bands andmusic festivals, to theatre anddance, to modern art and architec-ture.”

VisitBritain now aim to use theGames as a once in a lifetimeopportunity to raise the profile ofmore modern cultural attractionsand destinations.

A new film, Britain Celebrates, has been created to reflect therange of activities that are available.

It includes clips of destinationsfrom ballet, orchestra and theatreproductions to the Natural HistoryMuseum and the Edinburgh Festival,to pop and rock concerts, Banksyand Gormley and the HighlandGames.

RADIO TWO DJ StuartMaconie is fronting a newcampaign to promotetourism in England’sNorthwest.

The autumn campaign bythe Northwest RegionalDevelopment Agency(NWDA), Stuart’s ShortStories for Short Breaks,will see a series of traveldiary-style pieces appearin national magazines andglossy newspaper supple-ments over the comingmonths, following Stuarton his travels. Focusingon city culture and theregion’s cultural offer thecampaign is backed by anew website, www.stu-artsstories.com, wherevisitors can read all of theshort stories or downloadpodcasts narrated byStuart himself. Stuartsaid: “This is my part ofthe world, so I might bebiased, but the Northwestis full of fantastic placesto visit and I’m more thanhappy to bang the drumfor them. We have somefascinating history andour popular culture is sec-ond to none, so it’s notreally a very difficult job.If this campaign helpspeople to see theNorthwest as the wonder-ful place that it is, thenI’m pleased to be able tohelp.”

DJ frontsNorthwesttourismcampaign

Britain is cashing in on the popularity ofone of the most famous film franchises inthe world. The release of the new JamesBond film, Quantum Of Solace, coupledwith the centenary of creator IanFleming’s birth, has given rise to manytourism opportunities. Visitors can experi-ence the James Bond lifestyle at the Ritz,take a trip down the Thames 007 style, orlearn more about Fleming at an exhibitionwhich features some of the most recognis-able material from the films including a theorange bikini worn by Halle Berry in DieAnother Day. Full feature, Page 10

Destinationslosing outon profits

3

Entertainmentnews inCentrestagestarting on Page 11

York Pages 15-17

Destination South West Pages 18-21

Resort bidsto changeits image

Page 4

ContactsEDITORIALAndrew Harrod group editor 01226 734639 ah@whpl.netNicola Hyde news editor01226 734459 nl@whpl.netChristina Eccles reporter 01226 734463 ce@whpl.netMary Ferguson reporter 01226 734712 mf@whpl.net

PRODUCTIONJudith Halkerston – group deputyeditor – jhalkerston@whpl.netStewart Holt – studio manager –sth@whpl.netKyle Wilkinson – graphic designerkw@whpl.netEmma Frisby – graphic designeref@whpl.net

ADVERTISING

Rachel Woodproduct manager01226 734611rw@whpl.netAndrew Loadessales executive01226 734634Tony Barrysales and marketing director01226 734605/01226 734333

CIRCULATION

Kelly Tarff01226 734695 kt@whpl.netFax: 01226 734477Web: www.destination.uk.com

Disappointment over cutin government supportBy Louise Cordell

THE UK travel industry will befacing a lack of governmentsupport as well as challengingmarket conditions in the yearahead, according to VisitBritain.

The national tourism agency haspublished its annual review,revealing a fall in internationalvisitor numbers of 150,000 to32.6m.

Christopher Rodrigues,VisitBritain chairman, said: “Wewere extremely disappointed bythe Department for Culture,Media and Sport’s decision at theend of 2007 to reduce our threeyear funding by over 20 per centjust at the time the industry facesincreased competitive andeconomic challenges.

“VisitBritain will continue tofocus its efforts on increasing theefficiency of its operations, but it

is difficult to avoid the conclusionthat this uniquely severe budgetreduction reflects, at best,evidence of other priorities and atworst a continued lack of supportfor the very significantcontribution made by nearly200,000 businesses, both to thevisitor economy and to the Britisheconomy as a whole.”

The report claimed that during2007 visitor numbers came underpressure from the combinedeffects of a strong pound, fueland commodity price inflation anduncertainty in the financialmarkets of the developed world.

Domestic tourism profits alsofell, as Britons abandoned plansfor local holidays and travelledoverseas to escape the summer’sbad weather.

However, despite this decline,inbound tourism remains asignificant contributor to the

British economy, earning nearly£16bn in foreign exchangeearnings.

VisitEngland will launch a £1.5mmarketing campaign promotingoffers on short breaks andexperiences in England andVisitBritain hopes to attracttourists from the key growthmarket in India with cheap fareoffers from British Airways.

Christopher added: “The visitoreconomy in Britain continues todeliver great product and serviceand our best tourism businesseswin accolades around the world.

“We want to continue to flourishas a world class destination andare working with industry leadersto address the challenges faced.

“Now, with the global magnifyingglass of the 2012 Olympicslooming on the horizon, we needto step up the pace of change.”

DESTINATIONNEWS

Excursions Preview Pages 22-23

The Tsunami on the horizon ...By Kurt Janson, Tourism Alliance

I RECENTLY attended a UKinboundmeeting to talk to their membersabout the state of the tourismsector. At the UKinbound meeting,members where asked if they hadexperienced a downturn inbusiness as a result of the creditcrunch. The overwhelming majoritysaid that they hadn’t and thesummer season had been prettymuch the same as last year. And,indeed, this experience is borneout by the official statistics. The

latest International PassengerSurvey figures show that inboundvisitor numbers are up one percent so far this year whileoutbound numbers are up asimilar amount. And in thedomestic market, visitor numbersare up seven per cent (and spendis up a massive 16 per cent). Sohas taking a holiday crossed thatgap from being a discretionaryactivity to becoming a necessityfor modern life? Unfortunately, Idon’t think so.

One of the interesting thingsabout the credit crunch has beenthe desperate attempts by the

Government to prevent thebanking crisis spilling over into thereal economy. But they can’t staveoff the inevitable for too muchlonger and there are ominoussigns that the stormwall that hasbeen erected is starting tocrumble.

New car sales fell almost 20 percent in September. As a new caris about the biggest discretionaryitem people purchase, you wouldexpect it to be one of the firstitems to experience a fall in salesas people tighten their belts.Unemployment is on the riseagain with Earnest and Young

forecasting that there will be morethan two million unemployedwithin the next 18 months.

So with rising costs, fallingdiscretionary expenditure andgrowing unemployment, theoutlook for the tourism industrynext year is challenging to say theleast. The rescue package thatthe Government has launched forthe banking industry may softenthe downturn, but it wont preventit. What DCMS needs to do now isdevelop a plan for supporting thetourism sector.

Hopefully we wont need it – butwe just might.

The World of Beatrix Potterattraction in Bowness-on-Windermere has announcedplans for a new addition in2009. The Peter RabbitNaturally Better Garden willfeature plant varieties thatBeatrix Potter would haveknown when she wrote the lastof the Peter Rabbit stories, TheTale of the Flopsy Bunnies, acentury ago in 1909. Asculpture which was unveiledby actress Renee Zellweger willform the centre of it.Manager Richard Foster said:“Beatrix Potter was one of thevery first conservationists andit is thanks to her activitiesthat so much of the Lake Dis-trict is held in trust for thenation. It was the sale of herbooks that gave Beatrix Potterthe resources to purchasefarms and land for the NationalTrust. So many of her bestloved tales are set in gardensand we hope that the NaturallyBetter Garden will be awonderful new attraction tovisit.”

Haven hat-trickHAVEN Holidays is celebratingafter winning a hat-trick in the2008 travel awards.

The company was namedDomestic Operator of the Yearby the Travel Trade Gazette andthe Travel Bulletin Star Awards.

It also won the Best Valueprize in the family friendlycategory of the Prima BabyReader Awards.

Spokesman Tim Gibson said:“The brand has been comm-ended for its customer focus,outstanding service andcommitment to quality.”

Finally, one of the company’sparks, Combe Haven nearHastings was named runner-upin the Best All Inclusive GroupHoliday Venue category ofGroup Travel Organisermagazine’s awards. Haven’sgroup travel arm specialises inarranging reservations foranything from five up to hund-reds of luxury, static caravansfor club and business bookings.

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HAILED as the biggest teenagemovie of the year, Angus, Thongsand Perfect Snogging featuressome of Eastbourne’s highlights,including the Bandstand, pier, theboats at Fisherman’s Green andthe seafront’s colourful CarpetGardens.

With references to the townthroughout, producers evenbought in Eastbourne bins,recycling boxes, and deckchairs toensure continuity and establishthe film’s setting when filmingtook place outside the town.

And a brand new film locationmap is being planned to highlightthe places in the town that featurein the film, to coincide with theDVD release.

As well as promoting the town toyoung visitors, marketing bossesat Eastbourne Borough Councilare keen to use the movie topromote the town’s film liaison

unit and market Eastbourne as afilm location.

Norman Kinnish, director ofeconomy, environment andtourism said: “The film ispunching our message into themarketplace and we are expectingit to have a big impact on tourismhere.

“We are predicting teenage girlswill pester their parents to takethem to the place their favouritefilm was shot, which is why wehave put together the map.”

Norman said their associationwith the older generation isn’t aproblem for Eastbourne - but thatthey do need to work with it.

“At the moment we are subtly re-profiling the place to appeal to ayounger audience, but withoutdisenfranchising our core visitors.”

A poster campaign around theLondon Underground has been putin place to change people’s

perceptions of the town, and thecouncil organise regular events,such as a four day air show, toattract people to the area.

“Once we have got people toEastbourne and they realise it’snot just for the blue rinsers theycome back, and 75 per cent ofvisitors are from outside EastSussex.”

The resort has also been usedto shoot scenes from Harry Potter,Notes on a Scandal and TV’s MissMarple over the past couple ofyears, and Norman said its use asa film setting has a big impact onraising people’s awareness of thearea.

He added: “We are seeing newinvestment in tourism in terms ofnew attractions, hotels andrestaurants, meaning Eastbourneis going through something of arebirth. Tourism here is definitelyon the up.”

Tourism bosses in Eastbourne are making the most of its new-found popularity followingthe release of a film set in the town – by trying to change people’s perceptions. MaryFerguson reports.

Scenes from the film which is set in Eastbourne.

Tourism bosses look to Angus,Thongs and Perfect Snogging

Fashion outfit joins forces with VisitBritainFASHION brand Ben Sherman hasjoined forces with VisitBritain aspart of a global ‘British Getaway’promotion.

The six-week campaign will offer aprize which includes a night inLondon at Browns Hotel with dinnerat Claridges and a VIP night out atProud in Camden. A shopping spreeat Ben Sherman Carnaby Street isalso included. Entry will be onlinewhere Ben Sherman customers willbe able to download a free musictrack as part of the ‘Soundtrack tothe Getaway’ and link to theVisitBritain and Enjoy England sites.

Alison McKay, VisitBritain’s brand

partnerships manager, said: “Highrecognition of the brand, theirdesired reputation among Britishmusicians and singers, and theiruse of the Union Jack make them aperfect marketing partner. Withmany people discovering Britainthrough its fashion, music or film,this promotion will help us reachnew audiences and encourage evenmore people to consider a trip toBritain in 2008 and beyond.”

A network of 25 stores inAustralia, Hong Kong, Japan, thePhilippines, Singapore, South Africa,South Korea and the USA willpromote the campaign.

Seabird centre soars to successTHE Scottish Seabird Centre hasbeen named Tourism Business ofthe Year at the 2008 NationalBusiness Awards for Scotland.

The judges commented that, sinceopening in 2000, the centre hadbecome a landmark touristdestination and community asset,helping to revitalise North Berwickand its historic harbour area.

Tom Brock, centre chief executive,said: “We are delighted to have wonthis prestigious award, inrecognition of the outstandingsupport of our staff, volunteers,members and visitors.

“As an independent charity, wecouldn’t survive and continue togrow and improve without thesupport of the local community”.

The centre is a world leader in

remote wildlife viewing where, bycontrolling live cameras, visitors canexperience wildlife close up, withoutdisturbing the animals.

It makes a significant contributionto the local economy and isestablished as a national andinternational leader in wildlifetourism, with over 280,000 visitorsa year and 720,000 websitevisitors. Sinead Guerin,VisitScotland regional director, said:“The Scottish Seabird Centrethoroughly deserves this accoladeas it continues to provide a serviceabove and beyond the expectationsof visitors. The standard ofcompetition was very high in thiscategory and this emphasises theachievement made by all concernedwith the centre.”

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Attractionspopularityon the riseBy Louise Cordell

THE popularity of UK attractions isincreasing despite the economicslowdown according to a newsurvey from VisitBritain.

The results revealed a three percent increase in trips to touristdestination in the last year with theTower of London being the mostpopular with over two million visits.

Other favourites included St Paul’sCathedral which attracted 1.6mtourists and Great Yarmouth’sPleasure Beach with 1.4m visitors.

Tom Wright, VisitBritain chiefexecutive, said: “This researchdemonstrates the demand for alltypes of attractions in England, andthat consumers are getting lesslikely to be swayed by the influenceof the weather.

“Come rain or shine our worldrenowned attractions offersomething for all our visitors,whatever the season.

“Now current campaigns areencouraging even more visitors toenjoy our attractions in thesechallenging times.”

The sector that has seen thebiggest increase is the visitor andheritage centres with 12 per centmore business, and outdoor

attractions also experienced aboom with visitor numbers tocountry parks rising by eight percent and farm and garden visits upby five per cent.

The popularity of cheap days outalso increased with Xscape inMilton Keynes becoming thecountry’s most visited freedestination, followed by BlackpoolPleasure Beach and the BritishMuseum, but the most impressiveincrease of the year was a 100 percent leap in visitor numbers at theNational Memorial Arboretum inStaffordshire

Overall, the survey findings variedacross the country with the East ofEngland showing the highestincrease with nine per cent, butvisits to North West attractionsdown five per cent.

However, the rest of the countryshowed increases of between twoto five per cent.

The results will now be discussedat VisitBritain’s Visitor AttractionConference where representativesfrom the country’s most populardestinations will gather to debatebest practice in the industry andthe issues and challenges for theyear ahead.

The North East England tourismindustry will be under thespotlight at a number ofroadshows being held later thisyear to help attract new visitorsto the region.The Group Travel Roadshows willbring together some of theregion’s top hotels, venues,attractions and destinations with

key tour operators and plannersfrom across the UK.One roadshow will be at HamptonCourt Palace, London with asecond at the Wedgwood VisitorCentre in Staffordshire.Sylvia Lowes, sales office

manager at Lumley Castle ispictured with members of staff ofthe four-star hotel.

Latest attraction unveiledBRISTOL has unveiled its latestvisitor attraction, the £500mshopping centre Cabot Circus.

The centre has taken ten years toplan, three years to build and it ishoped it will become one of theUK’s leading leisure destinations.

The complex houses over 120shops, including 15 major flagshipstores and shoppers can also visitone of the 25 restaurants and cafesor the 13 screen cinema.

Cabot Circus is estimated to

generate over 20 million visitors inits first year of operations, doublethe number of visitors in previousyears.

It will also help Bristol to climb toseventh place in the UK table ofshopping destinations.

To coincide with the opening,Destination Bristol, is also providingvital information on travel and whatelse to see and do when visitingBristol during the post launchperiod.

Visitor figures up by 36%ORGANISERS of the GroupLeisure and Travel Trade Show,which took place at the NEClast month, have reported asubstantial lift in visitornumbers.

The final count was up 36 percent from last year with nearly2,400 people attending and the event also receivedrecord forward bookings, with100 exhibitors confirming for2009.

Organiser Emma Cash said:

“This has been one of our bestexhibitions ever.

“It is very pleasing that thesubstantial investment we madein marketing and, the benefitswe offer visitors and exhibitorsat GLTT, have made such a bigimpact.

“It is also clear that movingthe show forward to aWednesday and Thursday date,rather than the traditionalThursday and Friday, was a bighit with everyone.”

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Tourism ‘moreimportant thanever to North EastBy Louise Cordell

TOURISM is now more importantthan ever to the North East withnew economic research revealingthat the industry’s value toNewcastleGateshead has grown byfour per cent.

The area attracted £1.2bn and19.5m visitors from around the UKand overseas last year, and Tyneand Wear as a whole contributed 51per cent of the total tourismrevenue for the whole of North EastEngland.

Andrew Dixon,NewcastleGateshead Initiative chiefexecutive, said: “Who would haveimagined ten years ago that wewould be seeing this kind ofsustained growth in the tourismeconomy?

“Our culture and heritage, ourbusiness tourism infrastructure, ourconferences and our city-break andlarge day visitor market have allhelped position us at the head ofthe new wave of tourist destinationsin the UK.

“There is a positive economic

impact for NewcastleGateshead interms of financial revenue, but alsoin terms of the development ofbusiness tourism; with the growthof Newcastle airport and theuniversities undoubtedly proving acontributory factor.

“Our excellent international travellinks and internationally-renownedacademic expertise is generatingincreased business investment andbusiness tourism, providing theideal opportunity to profile thedestination’s key strengths andexpertise in this area.”

The value of tourism to theNorth East economy has grown by30 per cent over the past five yearsand is now worth nearly £4bnannually to the region’s economy.

This growing sector directlyemploys 60,775 people in NorthEast England, an increase in 14.5per cent over the past five yearsand, in addition, one million morevisitors are now staying overnight inNorth East England than in 2003 –an increase of 12 per cent.

A marketing campaign has been launched to increase visitor numbers toJersey during the wintermonths.Air Southwest – which offersflights from Plymouth to Jersey– has teamed up with JerseyTourism to promote the islandfor autumn and winter breaks,through high-profile advertisingthroughout the region betweennow and the beginning ofNovember.

Deputy chief executive of AirSouthwest Mike Coombessaid: “With many peoplewatching their finances at themoment, we are seeing anincreasing number of travellersholidaying closer to home.Jersey is an ideal destinationand great value throughout allfour seasons. Jersey has someof the best qualityaccommodation in the UK andis attracting people yearround.”

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Claiming to be the most unique holidayexperience in the UK, Feather Down FarmDay sites are making the most of‘agrotourism’. Mary Ferguson reports.

GOING back to nature has neverbeen more popular, as the surgein camping has proved.

And Feather Down Farm Dayswas set up to provide theultimate experience for people toget away from modern living andexperience ‘real’ country life.

Based on working farms,accommodation comprises largetent structures with no electricity– but there is a cooking stove,flushing toilet, master bedroomand bunk bedroom. There arealso dining room tables andalthough there is only cold waterin the kitchen area, the sites dohave hot showers and towelpackages. Guests gather theirown eggs every morning, get toknow the animals in thepaddocks and can hire bikes toexplore the countryside.

Excursions are regularlyorganised in the nature reservesof estates around the farm andthe sites are open from Easteruntil the end of October.

The brand was founded inHolland in 2004 by Luite Moraaland there are now 19 farmsaround the UK, along with one inFrance and a further 12 in theNetherlands.

Luite said that by 2009,another seven will have openedin the UK with six more openingaround Europe.

“I launched the companybecause of a growing need forgenuine family holidays that work

on the less is more principle –it’s about going back to basics.

“Feather Down Farm’s Days isaimed at people who valuequality and authenticity in a ruralenvironment.

“The farms create a uniqueexperience - deliberately leavingout the ‘achievements’ of moderncity life – in harmony with thegentle rhythm of rural life.”

Luite said a typical visitor to thefarms would be a high earningcity family looking for somethinga bit different.

“The concept is for thosepeople searching for a small-scale and genuine experience –far from today’s mass-produced,plastic holiday packages.

“Every Feather Down Farm tentis unbelievably spacious andcomfortable, with a traditionalinterior reflecting the honest rurallife of yesteryear. And you’ll findus on working farms – where thefarmer and his family arepassionate guardians of thecountryside.”

The first Feather Down FarmDays site opened in the UK in2006 and Luite said he hasnoticed an increase in businessin line with the increasingawareness of environmentalissues. He added: “93 per centof people who make enquiriesabout the holidays end upbooking and we will continue togrow. It truly is the most uniquefamily holiday.”

Farm daysprove popularwith tourists

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Spectacular line-up unveiledAdvertiser’sannouncement

ORGANISERS of this year’sWales Rally GB, the UK and finalround of the World RallyChampionship, have announceda spectacular line-up ofentertainment for a breathtakingfire and ice-themed show at this year’s MillenniumStadium stage of the event, onDecember 6.

There will be high speed action,acrobatics and dancing prior tothe Cardiff Stage, a fullcompetitive stage of the rallywhich will take place on the floorof the world-class stadium,providing the perfect familyouting to start the run up toChristmas.

Joining the line-up is 11 timesworld record holding stunt driver,

Terry Grant, who will wow crowdswith his daredevil motoringmanoeuvres and ultimate carcontrol. Grant is the greateststunt performer in the businessand will put spectators on theedge of their seats with hisdemonstration of bravery andskill.

To add to the high-octaneaction, organisers have enlistedthe UK’s number one freestylemotorcross rider Jamie Squibb.He will perform a mouthwateringdisplay of airborne motorcycleaerobatics, perfectlychoreographed to music.

His mind-blowing, no-holdsbarred show will leave everyonewanting more. For moreinformation visitwww.walesrallygb.com or call thebooking hotline on 08448472251.

Park ownersees rise in‘local’ visitorsA LANCASTER caravan parkowner has reported an increasein visits from people living withinthe county.

Henry Wild, who owns MossWood in Cockerham, said thatsome visitors to his park arejourneying from less than 30miles away.

And, he claims, the trend isbeing experienced by many otherparks across the county.

Henry – who is also a directorat the British Holiday and ParksAssociation – said: “Soaringpetrol prices are driving manyLancashire families to take theirholidays inside the county, andto seek out destinations whichdon't take a such a heavy toll onhard-pressed budgets. Escalatingfuel costs are one reason whydoorstep destinations are beingpreferred to traditional butfurther-flung regions such asScotland and Cornwall.”

Henry said that it is notnecessarily Lancashire's tourism‘honey pots’ which are seeingthe benefit. “Resorts such asBlackpool are being increasinglyshunned in favour of areas whichmake fewer demands on familyfinances. The result is that anumber of new Lancashire hotspots are warming up on thecounty's tourism map.”

And according to Henry, thecredit crunch is encouragingvisitors to take part in cheaperactivities. Walking, cycling andbird-watching are the top threepastimes of guests at MossWood Caravan Park – even forfamilies with youngsters in tow.

He added: “Overall, this trendis very good news for Lancashire– not least because it will ensurethat tourism spending is moreevened-out across the region.”

Japanese tour guidejoins Windermere teamBy Nicola Hyde

WINDERMERE-based Mountain GoatTours has appointed the LakeDistrict’s first Japanese touringguide.

Junko Ishiwata from Sendai City innorthern Japan has been drafted into help introduce Japanese BeatrixPotter fans to Cumbria and PeterRabbit country, on board MountainGoat’s luxury mini-coaches.

The Miss Potter film, starringRenee Zellweger, was only releasedin Japan towards the end of lastyear, so Mountain Goat iscontinuing to develop the service itoffers to Japanese visitors.

Junko said: “England is a verypopular destination for Japanesevisitors due to its traditions,beautiful buildings and spectacularscenery.

“The Lake District is especiallypopular because so many Japaneselove Peter Rabbit. Visitors fromJapan want to see the beautifulscenery that was included in theBeatrix Potter books.

“The people of the Lake District

have made me feel very welcome –they are so friendly and have agreat sense of humour.”

In 2007, Mountain Goat reporteda 40 per cent increase in thenumber of people doing their dailytours, which the company mainlyattributed to the interest in theirBeatrix Potter’s Lakeland Tours.

Stephen Broughton, director of

Mountain Goat, said: “Miss Potterhas certainly helped to generateextra interest both in Beatrix Potterand the Lake District in theJapanese market. There has been ahuge amount of media coverageboth about the film and the Lakes,so hopefully we’ll see even moreJapanese visitors coming to thearea this year.”

The Lake District’s first Japanese touring guide takes to the road

Hotels form alliance to boost tourismHOTELS in Durham have formed analliance to boost tourism to thearea.

The Durham Hotels’ Associationwill work with the County DurhamTourism Partnership to growtourism revenue, which is currentlyworth £589m to the area andsupports 12,000 jobs. MelanieSensicle, chief executive of CountyDurham Tourism Partnership, said:“The new Durham HotelsAssociation is a giant step forwardfor the county’s tourism industryand one we have encouragedstrongly. For the first time, our

major hotels will work together,share intelligence, and provide acollective drive to position Durhamas one of the UK’s leading visitordestinations.”

The new association bringstogether 25 large hotels andvenues to look at market trendsand share intelligence. It will alsoact as a partner for the DurhamAttractions Group, consisting ofleading visitor attractions.

Deborah Haines, general managerof the new Radisson SAS HotelDurham – set to open on November1 – has been appointed chair of the

association. She added: “Durhamhas enormous potential as a visitordestination and its new HotelsAssociation recognises the greatbenefits in collaborating on keytourism projects. We will workclosely with County DurhamTourism Partnership to make surethat where appropriate, initiativesand activities are joined up in sucha way that they benefit and growthe wider county economy,something which contributes tothe success of our individualbusinesses and those of otheraccommodation providers.”

DESTINATIONADVERTISER’S ANNOUNCEMENT

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APRIL 22 2009 marks the 500thanniversary of Henry VIII’s accession tothe throne.

Historic Royal Palaces will be dedicatingthe whole year to marking the lastinglegacy of the mighty monarch withpermanent representations, temporaryexhibitions and thought-provoking debate.

At Hampton Court Palace the theme for2009 is Henry VIII: heads and hearts,and upriver at the Tower of London wewill be launching the major exhibitionHenry VIII: Dressed to Kill.

At Hampton Court Palace in 2009 andbeyond we will be hosting the weddingparty for Henry’s marriage to KathrynParr - his sixth wife.

Becoming a wedding guest will givevisitors a fantastic experience, with lotsto see and do.

The palace will be made ready for thewedding with lavishly dressed roomsthroughout the Tudor route, includingfeasting in the Great Hall and debates inthe newly-opened Council Chamber.

We will also be bringing together, forthe first time at Hampton Court Palace,six rarely seen 16th century portraits ofeach of the wives, and hanging them inthe Council Chamber.

They will be joined there by portraits ofHenry VIII, and Henry’s other women, hisfavourite sister Mary, and his daughters.

There will also be some ratherevocative objects, from a lock of KathrynParr’s hair, to the music book written forAnne Boleyn by one of her alleged lovers.

For 2009 we are creating a garden

inspired by Henry’s Privy Gardens of the16th century.

The design team’s plan, including workby renowned garden designer ToddLongstaffe-Gowan, is based on threehistorical sources and will include thedefining features of the Tudor Courtgarden: heraldic beasts; beds of flowers, herbs and topiary; anddecorated rails.

From 3 April 2009 until 1 November2009 a new exhibition, over all threefloors of the iconic White Tower, will bringtogether at the Tower of London, for thefirst time since the reign of Elizabeth I,the largest number of objects and itemsknown to have belonged to Henry VIII.

Exploring Henry the Sportsman, Henrythe King and Henry the Warrior, theexhibition will feature loans frominternational collections as well the RoyalArmouries, including key paintings fromHenry's reign. Each object will bedisplayed with spectacular new lighting,as well as audio and visual material,enabling visitors to get closer to theseobjects than has ever been possiblebefore.

A year of events, exhibitions andcelebrations are planned at both theTower of London and Hampton CourtPalace.

For more details information contactthe travel trade sales office on 02031666311, e-mail: groupsandtraveltrade@hrp.org.uk or visit the website atwww.hrp.org.uk www.hrp.org.uk.

Year dedicated to Henry VIII

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While 2008 has not officially been declared the year of Bond in the UK, there are a wholehost of events to mark the centenary of the birth of his creator, Ian Fleming, and the releaseof the 23rd film. LYNDSEY SMITH looks at how the tourism industry is benefiting from 007...

SOME of the most memorable itemsfrom the James Bond films are ondisplay at the Ian Fleming exhibitionat the Imperial War musuem.

Exhibits include his research notesfor From Russia With Love, writtenin Istanbul, and a selection ofannotated Bond manuscripts.

There’s also a desk and chair fromGoldeneye, Fleming's Jamaicanmansion where he wrote the Bondnovels, and a Colt Python .357Magnum revolver, presented toFleming by the Colt company in1964. But perhaps mostfascinating of all are the exhibitsand props from the films

themselves, including the sinisterRosa Klebb's deadly flick-knifeshoes from From Russia With Love,a blood-stained shirt worn by latestBond, Daniel Craig, from CasinoRoyale, and a popular draw for maleBond fans, the orange bikini wornby Halle Berry in Die AnotherDay.

There’s also the baddie’s golfshoes from Goldfinger, a yellowhelmet worn by Drax's men inMoonraker, the cello pierced by abullet from The Living Daylights, aspear-gun from Thunderball and theovercoat worn by Sean Connery inDr No.

Memorabilia ‘a view to a thrill’

DANIEL Craig has reprised his roleas Ian Fleming’s James Bond in thelongest-running film franchise inmotion picture history, in new filmQuantum Of Solace, and thechanging face of Britain todayreflects the discerningsophistication of Bond’s world,where contemporary attractions,world class amenities and historiclocalities come together.

VisitBritain has partnered with thefilm to create the ultimate Bondexperience and between theirholiday itineraries and Quantum OfSolace worldwide audiences,millions of potential visitors fromaround the world will be inspired tocome to our shores.

Tom Wright, chief executive ofVisitBritain, believes this is thehook that can attract tourists intheir numbers. He said: “JamesBond remains one of Britain’s mostreadily identifiable and enduringcharacters and the original books byliterary genius Ian Fleming, as wellas the subsequent films, havehelped draw the world’s attention toBritain, while James Bond hashelped shape our fascination withthe finer things in life.”

“Given the worldwide popularity ofthe James Bond franchise andanticipation for the film, we saw thisas a fantastic opportunity tohighlight all that Britain has to offer.

“With 40 per cent of potentialvisitors likely to visit places fromfilms and TV, the partnership willhelp reach huge numbers ofconsumers and persuade them tocome and experience Britain.”

Elliott Frisby, corporate prmanager, believes the James Bondexperience they are offering shows

a new Britain. He said: “We have anew Bond now, a more contemp-orary Bond, and we feel this reflectsthe changing face of Britain.

“Bond is so quintessentially Britishas a character, and is essentially aBritish brand, but we want to moveaway from the concept that Britainis all about history and heritage.

“Although this is great we do nowhave a more contemporary side,good art galleries, fantastic cocktailbars, and the new Bond reflectsthat. Our experience appealsnationwide and internationally. Ittaps into the whole genre of MI6and spies and people find theintrigue so appealing.

“We aim to show the Bondconnections throughout the country,and offer people a slightly differenttake on Britain.

As official tourism and destinationpartner for the film VisitBritain willincorporate iconic logos, posterartwork and images from the film topromote the movie and Britain asthe home of James Bond.

They have created a website forcinema-goers, film fans andpotential visitors alike and offer aglobal sweepstake inviting them to‘Live like Bond’ in Britain.

38 prize-winners and a guest willenjoy a three-night trip to Britain, astay at London’s five-star, luxuryMarriott Grovesnor House Park LaneHotel and enjoy a number of JamesBond style luxury experiences suchas visits to Stoke Park, the ImperialWar Museum, Harrods or a tour ona luxury Sunseeker yacht.

Curtain rises onultimate Bondexperience

NEARLY 80,000 people have visitedthe Imperial War museum, London,to see a special exhibitioncelebrating the centenary of IanFleming’s birth.

The museum is producing the firstmajor exhibition devoted to the lifeand work of the man who createdthe world’s most famous secretagent, James Bond.

Featuring fascinating material,much on public display for the firsttime, For Your Eyes Only, will look atthe author and his fictionalcharacter in their historical context,and examine how much of the Bondnovels were imaginary and how farthey were based on real people andevents.

The exhibition explores the earlylife of Fleming, his wartime career,and work as a journalist and travelwriter and how, as an author, hedrew upon his own experiences tocreate the iconic character of JamesBond that continues to have globalappeal.

Victoria Smith, senior pressofficer, said: “The main reason forthe exhibition was to focus onFleming’s wartime career. We sawearly on that Fleming had a stronglink to our remit and we are very

much focused towards that.“We were keen to learn about his

experiences, about specialoperations and the Cold War, andgive visitors the chance to learnabout the man behind Bond.”

The exhibition will examine to whatextent the books and films reflectthe reality of the Cold War and lifein post-war Britain, and how far theywere a product of Fleming’sprodigious imagination.

It will also showcase some of thefilms most memorable items,including Halle Berry’s famousorange bikini and Daniel Craig’sbloodstained shirt from CasinoRoyale.

It will conclude with Fleming’slegacy, exploring how one man’sidea generated an entire industry,not only books and films, but alsoparodies, toys, games and clothes.

Victoria added: “Obviously if youare a James Bond fan some of thememorabilia being exhibited is agreat draw. It certainly shows thatover 50 years after his firstappearance in print, James Bondcontinues to exert a grip on theglobal imagination and Flemingremains a classic writer of hisgeneration.”

80,000 salute Fleming

IanFlemingPicture:GettyImages

Party HousesARE you looking for a fantastic new type of venue? Visitwww.partyhouses.co.uk for awonderful selection ofproperties designed just forgroups.

Exclusive use for your grouponly; fully catered or selfcatering; fabulous PeakDistrict locations in the heartof England; Nearest stationStoke (London Euston = 11/2hours approx) and plentyof free parking all in their own grounds.

Choose from a Jacobean Hall, Victorian Hunting Lodge, converted barns,all four or five star graded.Details from Sue Moore, info@partyhouses.co.uk,www.partyhouses.co.uk, 01260 226609Address: Toft Hall, Heaton, Macclesfield, SK11 0SJ.

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IT was on March 23, 1999 thatthe musical Mamma Mia! met itsfirst and most crucial test when itwas put in front of its first everpaying audience in London.

It was given the kind of welcomeit has been getting ever since,every night, at every one of themany productions that have sincefollowed.

But on that early spring eveningin London, it was still acompletely unknown quantity.

“We really had no idea how itwas going to be received,"reflects the producer JudyCraymer whose initial concept,exactly a decade earlier, had beento use existing ABBA songs withinthe format of a new, originalmusical. But happily, sheremembers, “The audience wentwild. They were literally out oftheir seats and singing anddancing in the aisles – and theystill are. Every night.”

And now, they are doing so allaround the world. It has become aglobal entertainmentphenomenon; but it is one thatworks on a far more elementalbasis, in which its creators havenever lost sight of what they areseeking to achieve.

That is, the process of

personalising a familiar repertoireof particular ABBA songs in afresh, vital and immediate waythat simultaneously retains theirpop integrity yet also doessomething more that is anessential requirement of good

musical theatre: to advance anappealing story and comment onit.

Mamma Mia! is the globalphenomenon based on the songsof ABBA. Timeless songs such isDancing Queen, I Have a Dream,

Voulez–Vous, and Take a Chanceon Me, are ingeniously woven intoan enchanting tale of love,laughter and friendship.

On the eve of her wedding, adaughter’s quest to discover theidentity of her father brings threemen from her mother’s past backto the Greek island paradise theylast visited 20 years ago.

Mamma Mia! has now beenseen by over 32 million peopleworldwide and there are currentlymore productions of Mamma Mia!playing around the world than anyother musical.

A total of nine global productions(seven resident productions andtwo tours) are being seen by over17,000 people every night!

Mamma Mia! has premiered inmore cities worldwide faster thanany other musical in history,opening in more than 180 majorcities since the first production inLondon nearly 10 years ago.

Night after night audiences arehaving the time of their lives atthis irresistible musical, isn’t itabout time your clients’ did too?

To book your clients’ groups orF.I.T.s please call 0844 482 5103(Discounts available at certainperformances for groups of 10+and 40+)

Audiences still wild for Mamma Mia!

Rodgers andHammerstein’s classicmusical Carousel willtransfer to the WestEnd this monthfollowing a UK tour.The musical, whichstars opera singerLesley Garrett willopen in London at theSavoy theatre fromNovember 22.Carousel is the storyof the love affairbetween Billy Bigelow,a smooth-talkingcarousel barker, andJulie Jordan, a naïveyoung mill worker.

The score includes TheCarousel Waltz, If ILoved You and You’llNever Walk Alone.Lesley plays the role ofNettie and is joined byJeremiah James asBilly and AlexandraSilber as Julie.The UK tourcommences later thismonth, calling atvenues including theChurchill TheatreBromley, TheEdinburgh FestivalTheatre and TheManchester OperaHouse.

Stars turn Wicked for the dayStars of hit musical Wickedhave taken part in an eventwhich celebrates the showwhile raising money forcharity.Wicked Day took place ineight cities around the worldwith the London event in theLindley Hall at the RoyalHorticultural Halls.The eventfeatured a range of Wickedand Halloween themedevents includingcompetitions, performances,face-painting, fancy dress,workshops with members ofthe Wicked cast also joiningin. All proceeds from charityauctions and cast signingswill be donated to thecharity Thrive in support oftheir Battersea GardenProject.

Hackney pantois Mother GooseTHIS year’s pantomime atLondon’s Hackney Empire will beMother Goose.

The artistic team includeswriter/director Susie McKenna,musical director/composer StevenEdis and set/costume designerLotte Colette.

Once again legendary pantodame – Clive Rowe returns to theEmpire to play the lead role.

Performances run fromNovember 29 to January 10.

For the first time infour years, the ShaolinMonks have broughttheir unique show –Wheel of Life – to theUK. The monks arethe ultimate mastersof Kung Fu – Buddhistsoldier monks whohave refined defensivemartial arts over aperiod of 15 centuries. The show is touringeight UK venuesbefore a three-weekrun at London’sHackney Empire.

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Free theatretickets forthe youngBy Christina Eccles

A MILLION free theatre tickets willbe given out to young people under26 years old to encourage them toexperience live theatre.

The £2.5m programme – unveiledby culture secretary Andy Burnham– has been funded by Arts CouncilEngland and will be focused on 95venues nationwide.

Each venue will offer a proportionof the tickets for arts productionson the same night every week forfree to anyone who meets the agecriteria with a goal of providing amillion free tickets by March 2011.

Andy said: “Culture has the powerto change lives. I’ve seen it myselfso many times. A young personattending the theatre can find it anexhilarating experience, and beinspired to explore new horizons.But sometimes people miss out onit because they fear it’s ‘not forthem’. It’s time to change thisperception.

“This investment means that awhole new audience will get thechance to enjoy the best our theatrehas to offer. Theatres up anddown the country will get thechance to work with us to provide amillion free tickets to productionsover the next two years. So it will begood for theatres who will see theiraudience broaden, and it will begood for actors who play at theirbest when performing to a fullhouse.

“England’s theatre is among thebest in the world, and it’s only rightthat it should be available to thewidest audience possible.”

The scheme will operate principallyat Arts Council England or localauthority supported venues andeach of them will bid for resourcesfrom a challenge fund.

If successful, they will also takepart in launch events and a nationalmarketing campaign will also beused to promote the scheme at thevenues.

Legendary singer Jimmy Osmondwill join the cast of hit musicalGrease early next year. Makinghis West End debut, Jimmy willplay Teen Angel for a limitedseason from January 19 to March14 at The Piccadilly Theatre. Jimmy said: “It has been alifelong dream of mine to play inthe West End and what better

show than Grease. It is fast, fun,energetic and full of talent and Iam just thrilled to be playingTeen Angel.” Producer David Ianadded: “Jimmy Osmond is truly aworldwide star and to have himstarring in Grease, the UK'sNumber one musical, is asexciting as it gets for London'stheatre fans.”

Former Steps singer Faye Tozer is starring in a musical based on thelife of Eva Cassidy currently touring the country. Over the Rainbow isappearing at theatres nationwide including London’s GreenwichTheatre, Waterfront Hall in Belfast and Regents theatre, Christchurch.

Ballet company goes on tourENGLISH National Ballet is to tourclassic production The SleepingBeauty – calling at Oxford, Bristol,Southampton, Manchester,Liverpool and London.

The Company will also performthe Royal Danish Ballet’s

production of MacMillan’s Manon– the first time English NationalBallet has performed Manon in itshistory and the first time theproduction has toured the UK forover 20 years.

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Tim Rice and Andrew Lloyd Webber’s musical Evita is currently touringthe UK – calling at venues including Leicester De Montfort Hall,Bradford’s Alhambra Theatre and Venue Cymru in Llandudno.West End performer Louise Dearman plays Eva Peron, wife of formerArgentine dictator Juan Peron, and joining her on stage in the role ofChe is Seamus Cullen, popular finalist from the hit BBC TV programmeAny Dream Will Do.The production features songs including Don’t Cry For Me Argentinaand Another Suitcase in Another Hall. Pictured: Seamus Cullen andLouise Dearman

Francesca Jackson Siobhan Dillon

Manilow musical on tourA NEW musical celebrating thehits of Barry Manilow hasembarked on a nationwide tour.

Can’t Smile Without You starssinger/songwriter ChesneyHawkes in the lead role of Tonyand Siobhan Dillon – runner up inBBC show How Do You Solve AProblem Like Maria? – as his

love interest Mandy.Also in the cast is Francesca

Jackson – a finalist from recentTV show I’d Do Anything.

The show includes over 30 ofBarry’s hit songs such as Could itbe Magic, Mandy and Can’t SmileWithout You.

Star of the West End smash hit Joseph and the Amazing TechnicolorDreamcoat, Lee Mead, teamed up with Applause's sales andmarketing manager, Adam Stott-Everett to help promote thecompany’s latest deals for group organisers and coach operators.Offers include a top price ticket for Joseph and a two-course meal atMaxwell's restaurant in Covent Garden for £45 for 10 people or moreand We Will Rock You tickets plus afternoon tea at theMontague on the Gardens from £29.50.

Encore Tickets has two newmembers of staff – Deborah Plet,above left, and Lucy Bailey,above right. Deborah has beenpromoted from within EncoreTickets’ travel trade sales teamto travel trade sales managerand has extensive knowledge

and experience in travel, hoteland ticket operations in manysectors of the travel industry.Lucy – who has 15 yearsexperience in the ticketingindustry – has been promoted togroup sales supervisor.

DESTINATIONYORK

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Explore at leisure withthe York Pass YORK is the perfect all year round destination for a group visit, if it’s aleisurely trip or dayspacked withsightseeing, Yorkoffers it all.

Wonder at themagnificent gothicYork Minster, soakup the atmosphereat some of the manyfestivals and streetentertainment or re-live history in someof the finest periodhouses.

Explore the maze ofstreets including TheShambles – one ofthe best-preserved medieval shopping streets in Europe. A stone’s throwfrom the Minster, in the former medieval swine-market is an area nowknown as the Swinegate Quarter, where unique shops.

Give your group the freedomto explore at leisure by pre-purchasing a York Pass foreach person. The York Passgives great savings on sightseeing and after initialpurchase gives free entry toover 30 attractions in andaround York. We are able tooffer groups discounts of up to20 per cent. Please telephone01904 554471 for moredetails.To help make your visit gosmoothly, give our specialist groups desk a call on 01904 550080.We can assist with booking accommodation at competitive rates,advise about coach parking and find a restaurant to suit your needs.

Discover the secrets of theRose gardenDESIGNED under the guidance of SirChristopher Wren, Newby Hall, home tothe Compton family, epitomises theGeorgian ‘Age of Elegance’.

The award winning gardens created inthe early 1920s boast one of Europe’slongest double herbaceous borders andare of interest to specialist and amateurgardeners alike. Visit in the Spring,Summer or Autumn and discover thesecrets of the Rose Garden, The WaterGarden and even a tropical garden. Newbyalso offers a thoughtfully designedadventure garden for children, with aminiature railway, island fort, boating and water play.Details from 01423 322583 or visit www.newbyhall.com.

Complete your trip withComplete YorkWE are the premier company in York for all your tourism needs, fromeducation and business. To group and social events.

Whatever you’re planning it’s best to talk to us first. We can supply foreignspeaking guides and couriers for an hour or a day, or longer. Theme toursare our speciality, Roman, Viking, executioner? No problem.

We also take care of conference talks or lectures and organise treasurehunts for team building and hen parties.

Take a look at our web site or give us a call to see what Complete Yorkcan do for you.Tel: 07707 892747, e-mail info@completeyork.com,www.completeyork.com

York guidegeneratesextra £26mBy Nicola Hyde

A NEW visitors’ guide for York hasgenerated an extra £26m in tourismrevenue, according to research.

Visit York has calculated that thecity – which has an annual tourismspend of £364m – won an evenhigher profile thanks to the visitors’guide.

The research revealed that 40,074visits to York were generated fromthe 2008 visitor guide, spendingover £860,000 in day visits and£25.2m in staying visited. Almosthalf of people who requested aguide then went on to visit the city.

John Yeomans, chairman of VisitYork, said: “It is fantastic to seesuch a great response to ourannual visitor guide. The results ofthis research will allow Visit York torespond to the needs of the visitormarket when designing the 2009Visitor Guide and continue in itsendeavour to promote York as one

of Europe’s top short breakdestinations.”

The study also showed thatalthough some people did not visitYork after receiving a guide, they dointend to within the next six monthsand this has a projected value of£14m in further tourism income.

It concuded hat York Minster isstill the iconic ‘emblem of York’,and its use on the front cover of the2008 Visitor Guide was seen as thecity’s strongest selling point.

The historic architecture, termedthe traditional jewels of York, whichinclude The Shambles, the city wallsand the National Railway Museumwere deemed to be most importantfor inclusion when promoting thecity through visual print.

Over 160,00 copies of York’sVisitor Guide 2008 have beenprinted and it is also available fordownload to potential clients inEurope, Scandinavia, Australasia,the USA and Canada.

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Welcome to the world ofPark InnPARK Inn, part of the Rezidor Hotel Group, is a fresh and innovativeupcoming mid-market hotel brand – global in outlook, national in scale andlocal in operation.

The Park Inn York Hotel prides itself ‘onmastering the essentials’ delivering a greataffordable hotel experience within its classand certainly following completion of our£5 million investment all our guests canenjoy a relaxing stay in comfortable,practical and most importantly clean andwell maintained surroundings.

Our new bedrooms, offering privatefacilities, now promote full air conditioning,sound proofed double glazing, flat screendigital TVs, tea and coffee makingfacilities, dedicated works space and wifiaccessibility. Many bedrooms overlook theriver and are available at a smallsupplement. Also handy for groups is thatwe are able to offer single bedded rooms,without single supplements.

Our current promotion includes twonights’ accommodation, with breakfast,also dinner included on the first night for £202 based on two peoplesharing a standardtwin/double room for twonights.

Visit our virtual tour atwww.york.parkinn.co.uk.For further informationor to make a bookingcontact CatherineHeaton on 01904459930

Jorvik Viking Centre JORVIK Viking Centre guarantees an exciting day out for any group. Theattraction opens the door onlife in the Viking city of ‘Jorvik’in AD975, as you travelthrough a reconstruction ofthe actual Viking-age streets,where archaeologists foundoriginal remains.

View over 800 artefactsdiscovered on site and learnmore about Viking life in ourthree exciting exhibitions.

JORVIK offers a guaranteedentry time with pre-booking,as well as free familiarisation visits for group organisers, free admission forgroup leaders and coach drivers, and group discounts for groups of 15 ormore. Please call the reservations team on 01904 615505 or emailgroups@yorkat.co.uk, www.jorvik-viking-centre.co.uk

By Christina Eccles

CASTLE Howard’s links with newfilm release Brideshead Revisitedhave been celebrated with a majorexhibition at the York-basedattraction.

The Brideshead Restoredexhibition stretches over three once-abandoned rooms and shows how,after being ruined in a fire in 1940,they were restored and used as aspace for the sets of the new filmversion of Brideshead Revisited.

The exhibition – located in theHigh South rooms – will give visitorsa chance to look behind the scenesat the making of the film and seethe sets up close.

Castle Howard’s owner The Hon.Simon Howard said: “WhenBrideshead Revisited was firstbroadcast on British television in1981 it caused a sensation, and foryears afterwards Castle Howardwas identified with the fictionalBrideshead Castle.

“With the release of a new filmversion in 2008 another generationof viewers will associate this housewith the home of the Marchmainfamily.

“We were delighted that CastleHoward was one of the centralplayers in the new film ofBrideshead Revisited, and we hopethat people enjoy a glimpse behindthe scenes in our new exhibition.”

Castle Howard

Castle revisited

York’s Newgate Marketis one of the city’s mostpopular Christmasattractions.The market – which isopen seven days a week– is seen as an idealplace to pick up lastminute Christmas items.Also, hidden in themarket place isHenshelwoodsDelicatessen – winnersof the Good Egg Awardand an Observer FoodMonthly Award – whichspecialises in cheeses.

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Visit the heart of the cityYORK Minster is the crowning glory ofthe City of York. A beacon of faith forseven centuries, the Minster is at theheart of the City; of Yorkshire; of theNorth of England.

A visit to York Minster is yourmoment in its long story. See theMinster's daily cycle of prayer andworship unfolding; take in the spaceand serenity; wonder at the scale andbeauty of the medieval stone andglass.

While the city streets in theMinster’s shadow are filled with lightsand busy shoppers, the greatcathedral continues its vigil andinvites those who visit to share onceagain in the timeless mystery ofChristmas.

York Minster is a hive of activity inAdvent and at Christmas. A great Advent Wreath of greenery and candleshangs from the lofty central towerabove the centre of the Cathedral. Alife-sized crib takes its place in theNorth Transept ready to mark the birthof Jesus Christ. A host of services andconcerts brings thousands through thedoors.See www.yorkminster.org forservices and events; charges applyfor visits to York Minster.Contact details:York MinsterDeangateYork YO1 7HH01904 557200www.yorkminster.orginfo@yorkminster.org

TOURISM bosses in York are gearing up forthe festive season with a packed scheduleof Christmas events to attract visitors to thecity.

Last year, Christmas visitors to Yorkenjoyed a range of attractions and spentabout £50m – something which Visit Yorkare keen to repeat this year.

The Christmas in York programme includes:� The popular St Nicholas Fayre – offeringan array of markets across the city featuringgifts and crafts as well as the best in localfarm produce.� The new International Christmas Fayre –running for 14 days, the market promises tooffer a global larder in Parliament Street.� Festival of Angels – a winter wonderlandexperience of ice sculptures, snow, stallsand food and drink, bringing back the magicand excitement of childhood. � The Ice Factor – an open air rink set in thehistoric surroundings of York’s CastleMuseum and Clifford’s Tower.� Christmas with Jane Austen at Fair faxHouse – an annual exhibition using theevidence of family papers, diaries,household accounts and the writings of JaneAusten.

Chief executive of Visit York Gillian Cruddassaid: “With much talk about the creditcrunch and consumers tightening their beltswe’re confident that more than ever beforeYork is offering the very best Christmasfestival, with lots of good value offers for ourvisitors and residents. It’s vital we doeverything we can to ensure a successfulfestive season.”Mansion House in the snow

Bid to beat £50m Christmas boost

The Christmas Market

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The Wildfowl and Wetlands TrustTHE Wildfowl and Wetlands Trust (WWT)is a leading conservation charity with anetwork of nine specialist wetland visitorcentres in the UK.

Our purpose is to save wetlands andtheir wildlife by raising awareness of theissues that affect their survival and byenhancing people’s lives throughlearning about and being closer tonature.

WWT Slimbridge is home to anastounding array of wildlife including theworld’s largest collection of swans,flamingos, geese and ducks, many ofwhich are rare or endangered. Expect tosee amazing flocks of winter migrantbirds, that can be viewed from thewarmth of our heated observatory.

With reduced entry for groups of 12 ormore and complimentary admission fororganisers, Slimbridge has plenty more to offer our visitors:

Year-round you can take a guided walk around the grounds, see theamphibians in Toad Hall,take to the water on ourCanoe Safari to seenature really close up, orcreate a splash with thechildren in Welly BootLand.

Seasonally you can tourthe Duckery, don adisguise and join ouryoung cranes at CraneSchool, or head out ontothe Reserve for a LandRover Safari – you mayeven see brown hares.Tel: 01453 891900, wwt.org.uk/slimbridge

Award winning ape rescue centreWELCOME to Monkey World – the award-winning ape rescue centre.

Our 65-acre park is home to over 240rescued and endangered apes and monkeys.Many have been neglected or experiencedcruelty.

Some are now part of international breedingprogrammes for endangered species. Herethey can all enjoy the company of their own ina safe, natural environment.

Monkey World is home to the largest set ofchimpanzees outside Africa and also providesa home for orangutans, gibbons, woollymonkeys, lemurs and stump-tailed macaques.You’ll find Monkey World just minutes offthe A31 near Wool.Call 01929 462537 or visitwww.monkeyworld.org for more information.

John lobbies Bankof England onindustry’s behalfBy Mary Ferguson

THE general manager of AbbotsburyTourism has lobbied the Bank of England on behalf of the industry.

John Houston was asked to briefthe Bank of England on currenteconomic conditions and policy inrelation to tourism in the county,and took the opportunity to raiseconcerns over the reduction infunding proposed for Visit Britain,the high level of VAT rates imposedon British tourist attractions, andthe local concern about thedifficulty of obtaining brown tourism signs for attractions inDorset.

Abbotsbury Tourism is responsiblefor tourist attractions in the countyincluding The Swannery, TheSubtropical Gardens and Children’sFarm at Abbotsbury.

John met Andrew Sentance, amember of the monetary policycommittee – the group whichadvises the Bank of England oninterest rate decisions – atSouthwell Business Park.

He told Destination UK: “I was

glad of the opportunity to make afew points on behalf of the tourismindustry in general.

“I pointed out that we areparticularly concerned about thereduction in funding from VisitBritain, as it’s very obviously abackwards step.

“I asked him how the treasury wasjustifying this approach to tourismand the gist of his reply was thatthe government has to makesavings somewhere, and it seemsit’s easier to make savings intourism than it is in health oreducation. Tourism is an easy hit,and I don’t think that as an industrywe should accept it”.

John also raised concerns aboutthe high rate of VAT on UK touristattractions compared to the rest ofEurope.

He is now urging the industry tocontinue lobbying for tourism to betaken seriously, and to ‘keepplugging away’.

He added: “It’s going to be a long,long haul – perhaps even involving achange of government – but if it hasbeen achieved in other countries,then why not in the UK?”

John Houston

DESTINATIONSOUTH WEST ADVERTISER’S ANNOUNCEMENT

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VISITWILTSHIRE has beenlaunched as the new tourismpartnership for thegeographical county ofWiltshire, covering the newWiltshire unitary authority andthe Borough of Swindon.

One of nine destinationmanagement organisationswithin the south west,VisitWiltshire is currentlyrolling out the first countywidemembership scheme.

It will also be staging its firstannual Tourism Forum inNovember.

Representatives from theCounty Council, DistrictCouncils and Swindon BoroughCouncil, along with those fromthe private sector, NationalTrust, Business Link, SouthWest Tourism and the SWRegional Development agencyhave been working to ensure asuccessful launch for theVisitWiltshire TourismPartnership.

The group has alreadyobtained major RuralRenaissance Partnershipfunding which has enabled it toprovide a new website,destination managementsystem and the 2008 AncientModern brochure.

Other funding from SouthWest Tourism has helped toidentify a new branding for thecounty, as well as laying thefoundations for the draftstrategic plan.

Alun Williams, previouslyHead of Visitor Services atSalisbury Cathedral, took upthe newly created post of Headof Partnership for VisitWiltshirein March of this year.

He said: “It has been a reallyexciting time witnessing thebirth of this new, dynamiccountywide tourismpartnership.

“The staff working in thevarious local authorities haveall contributed to the smooth

development of theorganisation.

“VisitWiltshire is based onthe concept of a truepublic/private sectorpartnership. It is our intentionthat in the future memberscover their membership feethrough the associatedcorporate purchasing schemeand other benefits. Althoughthe tourism industry in the UKis very fragmented, partner-ships such as VisitWiltshirecan bring businesses together.To help give those in Wiltshirea stronger voice, members areautomatically linked into SouthWest Tourism.”

For more informationcontact: VisitWiltshire

Tourism Partnership, 3 Rollestone Street,

Salisbury SP1 1DX, 08456027323,

info@visitwiltshire.co.ukwww.visitwiltshire.co.uk.

Dynamic new partnershipis launched

Pictured left: Junior Rangers, a 20-part web series based in Longleat,has topped 100,000 viewers. Thefive-minute shows put together byJoe and Annie Smith with help fromtheir dad, Clive Smith, anexperienced television cameraman,have been aired on the Longleatwebsite and have regularly appearedin the top ten on the kids and familypodcast section of iTunes.

STONEHENGE is probablyWiltshire's most famous landmark.

When plans for a new visitorcentre collapsed in 2007, MargaretHodge, then Minister of State forTourism, encouraged EnglishHeritage along with its partners, tocome back with proposals for a newvisitor centre which could bedeveloped in time for the 2012Olympics.

The results of the consultationwhich took place between July andOctober 2008 are expected laterthis year

In October 2007 the ScienceMuseum (Swindon) narrowly missedout on being in the last four

projects featured in a public vote forthe Big Lottery Draw on television.

The site at Wroughton, justoutside Swindon, is an Aladdin’scave of stored items which theNational Science Museum is unableto find space to display.

In the old RAF aircraft hangersthere is the first ever hovercraft, thelast Fleet Street printing press, aJames Bond submersible and two ofthe three original premium bonddraw computers.

New plans are currently underconsideration as to how to makethese exhibits more accessible tothe public.

A NEW luxury hotel is set toopen at Bowood in May 2009.Linking with the existing BowoodGolf and Country Club it is setamidst the beautiful 2,000 acresof grounds around BowoodHouse, home to the Marquis ofLansdowne since 1754.

New hotel

The Science Museum, Swindon, Aladdin's Cave

Stonehenge islooking to buildfor the future

VisitWiltshire has recently appointedSam Marsh of Infinity PublicRelations to handle its mediacommunications.

Although VisitWiltshire expects tomaintain its above the line

marketing activity, it also recognisesthe need for effectivecommunications with media in orderto help raise the general awarenessof what for many is one of the bestkept secrets in Britain.

Sam takes on media role

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Visit Britain’stallest spireBE inspired by the peace and beauty of oneof Britain’s finest medieval cathedrals,Salisbury Cathedral offers a warm welcometo all who visit.

Set within eight acres of lawn andsurrounded by the historic buildings andmuseums within the spectacular CathedralClose, the Cathedral is unique in beingbuilt almost entirely in one architecturalstyle, Early English Gothic and Britain’stallest spire (123m) was added ageneration later.

Explore the roof spaces on a tower tour,climbing 332 steps to the base of thespire, and admire the magnificent viewsacross Salisbury.

Inside this iconic building, discover thefinest preserved original MagnaCarta (1215), Europe’s oldestworking clock (1386) and mostrecently a stunning new fontdesigned by William Pye, Britain’smost distinguished water sculptor,and consecrated by the Archbishop ofCanterbury at the Cathedral’s 750thanniversary service.

What’s more on 19 November,sculptor Emily Young brings her‘Angel Heads’ exhibition (which runsuntil late January 2009) to theCathedral. Seven and a half largestone Archangel heads will beinstalled in the Trinity Chapel andCloisters.For more information contact:visitor services, 33 The Close,Salisbury SP1 2EJ, call: 01722555120, e-mail:visitors@salcath.co.uk or visit: www.salisburycathedral.org.uk

Fashion MuseumA WORLD-CLASS collection of contemporary and historical dress. Located inthe magnificent Georgian AssemblyRooms, the Museum has been recentlyre-displayed. Special displays during2008/9 include: 17th century gloves,Dresses from History - Georgian andVictorian highlights from the collection,and Bill Gibb: A Personal Journey, untilOct 2009. Other highlights include thecorsets and crinolines dressing-up area,where visitors can try on reproductionoutfits.

Admission: adult £7, child £5, concs.£6, family £20. Joint saver ticketavailable with Roman Baths.Details from 01225 477173,fashion_bookings@bathnes.gov.uk.www.fashionmuseum.co.uk

Roman BathsONE of the finest thermal spas of the ancientworld, built 2000 years ago around thecountry’s only hot springs. Fine Romanmuseum, audioguides in eight languages andcomputer animations bring the experience tolife. A special audio tour for children and a‘Bryson at the Baths’ audiotour available.Costumed characters appear every afternoon1.30-4.30pm. Visit on a summer evening andexperience the Great Bath by torchlight until10pm. Open daily: Jan-Feb 9.30-16.30; Mar-Jun 9.00-17.00, July-Aug 9.00-21.00; Sept-Oct 9.00-17.00; Nov-Dec 9.30-16.30.Admission: Adult £10.50, Child £6.80, Concs£9, Family £30.Details from 01225 477785,romanbaths_bookings@bathnes.gov.uk,www.romanbaths.co.uk

Plymouth Discovery ToursPLYMOUTH Discovery Toursprovide a unique mixture of real-time discovery on our buscombined with a virtual realityrecreation of our city’s colourfulpast and celebrate its fascinatingand colourful historical past. Ledby actors who bring the past tolife, helped by our virtual guideCharlie, we are able to bringhistory to life for our visitors.

A homemade luxury packed lunchor high tea pack will be providedfor every group booking promotingDevon Food.

View the trailer athttp://www.sketchworkproductions.com/thediscoverytour.htmlDetails from ride@plymouthdiscoverytours.co.uk,www.plymouthdiscoveryevents.co.uk, 07743794234

By Nicola Hyde

A NEW £30m destination hotelresort is being built near St. Austellto appeal to more high-end tourists.

The Cornwall Hotel, Spa andEstate is due for completion inDecember 2009 and will be set in43 acres of historic wood andparkland near the Eden Project onthe southern Cornish coast.

A nineteenth century countryhouse is to be converted into a 65-bedroom boutique hotel, completewith fine dining restaurant andfamily bistro. Fifty-six new luxurybedrooms with balconies will bearranged in the woodland slopesbehind the house.

Nineteenth century stables are tobe converted into a spa and 60 twoand three double-bedroom detachedwoodland homes will be on offer.

Richard Whitehouse of CMRLeisure, said: “The Cornwall HotelSpa and Estate is a very excitingconcept, and we are extremelyproud of what we are creating. We

have ensured that our developmentplans will respect and sensitivelycomplement the outstanding flora,fauna and setting of the estate –and the integrity of its buildings.

“Conservation is at the very heartof our proposals.

“The estate’s historic setting andnatural beauty is our greatest asset.

“It has been the inspiration for thearchitecture and interiors, and it isa very important part of what TheCornwall will be able to offer to itsguests.”

The Cornwall has been designedby award-winning architects AWW. Itwill be run on behalf of Bristol-based developers and owners, CMRLeisure, by the independent hotelgroup Bespoke Hotels – which hasa portfolio that includes: London’spremier private members’ clubHome House; Fredrick’s Hotel,Restaurant and Spa in Berkshire;and the four-AA-Rosette PinewoodHotel in Buckinghamshire.

£30m resortto target the high-end visitor

The resort is due for completion in December 2009

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Walk in the footsteps of kingsGROUPS of any size are welcomed to the wonderful 17th century LulworthCastle set in extensive parkland.

Here you can walk in the footsteps of kings and queens, explore thegrounds and enjoy the stunning views across the World Heritage JurassicCoast from the Castle Towerand lawn.

A visit to the castle includesaccess to the chapel, animalfarm, indoor children’s activityroom, adventure playground,courtyard shop and licensedstable café.

Ample free parking. Call forfree familiarisation visit. Freeentry and meal for coachdrivers. Discounts for ten plus.Details from LulworthCastle, East Lulworth, Wareham, Dorset BH20 5QS. Tel: 0845 4501054, www.lulworth.com, enquires@lulworth.com

Discover the depths of the MediterraneanTAKE an unforgettable journeythrough six remarkable zones full ofH2ooOoOoo!

Visit the fascinating localshorelines and teeming Atlanticcoastal waters, before discoveringthe depths of the Mediterranean inBritain’s deepest tank.

Wonder at the diversity of theocean’s strangest creatures andmarvel at the stunning beauty of theCoral Reef.

Try your hand at Mini Sub-Mission in the Aquatheatre where you can raceremotely operated vehicles through the underwater assault course.

Informative daily interactive presentations cover everything from sharkshows to rockpool rambles. For more information visit: www.national-aquarium.co.uk, e-mail:enquiries@national-aquarium.co.uk or call 01752 600301.

Take a walk along theattractive harbourSET in the heart of Torquay on the glorious English Riviera, TLH LeisureResort is a unique venue for group holidays, within a few minutes’ walk ofTorquay’s sea front and close to the attractive harbour and town centre.

Quality hotel accommodation combines with the added enjoyment of topclass on-site leisure facilities, plusnightly entertainment throughoutthe year.

Groups visiting in 2009 canchoose from a number of popularpackage ideas featuring a drinksinclusive breaks, West CountryCelebration, the Great BritishHouse-party and Eurocruise.Contact the group sales teamHeather or Jill on 01803 400600or email hdearman@tlh.co.uk.

New attraction to open in 2009AS featured on BBC’s Animal Park, Longleatoffers the experience of a lifetime in thiswonderland of attractions.

Recently voted as one of the top 500‘Superbrands’ by the UK public (the onlystately home plus safari park to have beenincluded), Longleat is just getting better andbetter.

2008 saw the introduction of a new WinterVIP package to Longleat House for groups andbookings are now being taken.

A new attraction Animal Adventure will open,summer 2009. Groups of 12+ persons receivea 30 per cent discount off standard rates. Details from 01985 844328,groups@longleat.co.uk, www.longleat.co.uk.

Explore the World Heritagesite of StonehengeSTEEPED in myth and legend, with a history dating back over 5,000 years,it's easy to see why more groups are putting Salisbury and Stonehenge ontheir must see destination wish list.

Explore the World Heritage site ofStonehenge, Salisbury Cathedral,Longleat and Stourhead or discoverthe wide range of lovely statelyhomes, beautiful gardens, livelyfarm parks and award-winningmuseums.

The range of qualityaccommodation, with independentshops, great places to eat and ayear round events programme make Salisbury and Stonehenge perfect forgroup visits.Details from 01722 434521, email visitorinfo@salisbury.gov.uk or goto the website www.visitsalisbury.com

Tourism officers in Wiltshire arepushing the area to attract moreChinese visitors.Salisbury and StonehengeTourism Partnership areparticipating in a new campaign.The GO! China 2008 programmewill see Salisbury and southWiltshire promoted at exhibitionssuch as China InternationalTravel Mart in Shanghai inNovember, in China Holidays’‘Hello Britain’ guide, on TourismSouth East’s Chinese websiteand highlighted in materialdistributed in Beijing.Bryn Jones, tourism managersaid: “We are really pleased to

be able to be a partner in thisnew campaign. China is a strongemerging tourism market, andSalisbury and south Wiltshire hasa high profile in the country asStonehenge is well known andrecognised by the Chinese as aBritish icon.“We already produce a mini guideto our attractions in simplifiedChinese which is available onlineon our website and at our touristinformation centres in Salisbury,andhope to welcome more Chinesegroups and individuals to ourmedieval city in the years tocome.”

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Walking and potterypainting new for 2009HOTEL Westport is secluded inseven acres of beautifulwoodland in the heart ofWestport, Co. Mayo, Ireland -current holders of Ireland’sTidiest Town award.

Located by the sea, thistraditional Irish town is whereyou’ll discover a uniquelyfriendly, comfortable and stylishhotel, abounding in warmth andrelaxation. Renowned for activity breaks, golden holidays/Over 55’s (onefree night DBB included), golf, murder mystery, family, bridge, indoor bowlingand new for 2009 walking and pottery painting.

Hotel Westport has 129 bedrooms, including suites and premier rooms.Group Discounts Available. Call us today on Lo-Call 0870 876 5432

Exbury Gardens to promotenew events at ExcursionsAWARD winning Exbury Gardens andSteam Railway in the New Forest willbe promoting new attractions andevents at Excursions.

The Gardens season commenceson 7 March with an unveiling of anextension of Exbury’s Engine Shed.

All visitors will be invited to tour theshed, which houses a collection ofrailway posters and memorabilia, andExbury’s other locomotives and Eddythe Diesel.

New events include a series ofPrimrose and Camellia Walks and aTea Festival on the August Bank Holiday weekend.For more information contact: Nigel Philpott on 02380 891203, e-mail: nigel.philpott@exbury.co.uk or visit www.exbury.co.uk.

View the sights of Londonfrom the Tower BridgeTOWER Bridge Exhibition allows visitors to witness stunning views of Londonfrom inside the two high level walkways 42 metres above the Thames.Once inside, read about the significance of theincredible views, take photographs and learnabout the history of this world famouslandmark, built in 1894.

You then travel down to see the originallifting machinery in the Victorian Engine Roomscomplete with sounds and smells that helptransport you back in time to when TowerBridge first opened. You will also experience avirtual Bridge lift, providing you with a uniqueview of the bridge raising. 0207 940 3980,james.sansom@cityoflondon.gov.ukwww.towerbridge.org.uk

London’s biggest newattractionWELCOME to the world of Ripley’sBelieve it or Not! London’s BiggestNew Attraction.

Situated in the heart of the WestEnd at 1 Piccadilly Circus, theattraction houses over 800authentic, original and unbelievableexhibits spread over five floors,from a four-metre long model ofTower Bridge made out ofmatchsticks and an upside-downtea party to the world’s tallest man and a Mini Cooper encrusted with1,000,000 Swarovski crystals.

Ripley's Believe It or Not! presents a unique mixture of entertainment,education and fun for the entire family - appealing to anyone with a basicsense of curiosity. Telephone 020 3238 0022, www.ripleyslondon.com

Travel showoffering newopportunitiesGROUP travel show Excursions2009 will start the new year with abang with its exhibition at AlexandraPalace in London.

The one-day show takes place onJanuary 17 and around 150exhibitors from across the UK – butwith emphasis on London, thesouth and east of England andYorkshire – are expected to takepart in the free entry show. Thereshould also be a small selectionfrom mainland Europe.

Visitors will receive personal, onthe spot advice from exhibitors withfirst hand knowledge of theirdestination or attraction enablingthem to make an informed choiceand plan their future outings withconfidence.

Group travel organisers seekingfresh ideas for days out and shortbreaks will find details from a hugevariety of attractions, destinationsand tour operators.

Exhibitors will include castles,museums, wild animal parks andzoos, botanical gardens, historic

houses, art galleries and steamtrain and riverboat operators as wellas heritage destinations, theatreagencies and tour operators thatoffer group packages and tailor-made tours.

Amongst the early bookers for2009 are Delfont MackintoshTheatres, Maritime Greenwich,Suffolk Tourism Partnership, theRoyal Borough of Windsor &Maidenhead and Simply Groups.

Joint organiser Fran Downton,travel trade manager from TourismSouth East said: “Excursions iscontinuing to grow in popularity byboth exhibitors and visitors alike.The 2009 show promises to offernew and unmissable opportunitiesfor group travel organisers planningtheir days out and short beaks nextyear.”

Excursions is organised by TourismSouth East and Group TravelOrganiser magazine, supported byVisit London, East of EnglandTourism and the Yorkshire TouristBoard Board.

Last year’s show proved very popular with visitors

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Myddelton House GardensTHE gardens surround Myddelton House, once the ancestral home of theParker-Bowles family and now the headquarters of Lee Valley Regional ParkAuthority, are a tranquil andbeautiful place despite being withineasy reach of the A10 and M25.

Their creator, EA Bowles was apassionate collector and breeder ofplants. His greatest love was bulbs,especially crocus. The gardensboast bulbs, some of rare varieties,in flower at every season of theyear. There is a prize winningcollection of Iris, a 100 year oldwisteria and exotic plants bloomingalongside cottage garden flowers inevery bed.

Their quality was acknowledgedwith a Green Flag, the nationalstandard for parks and greenspaces, in 2008.

A large carp lake surrounded byelegant plantings and unusual treesform the centre piece of thegardens and mostvisitors take a break onone of the benches toenjoy the view.

Guided tours led bythe senior gardenercan arranged so thatvisitors can learn moreabout the gardens andtheir fascinatinghistory.

There is dedicatedcoach parking on site,a picnic area andplants for sale.For furtherinformation please call 01992 702 200 Myddelton House Gardens, Bulls Cross, Enfield Middlesex, EN2 9HG

Leeds Castle LEEDS Castle, its gardens and various attractions situated in 500 acres ofbeautiful Kent countryside, just one hour from London, offers easy accessfrom the motorway network for both its day visitors and conferencedelegates.

Described as ‘the loveliest castle in the world’, with almost 1,000 years ofhistory and an all year-round programme of events, there are substantialdiscounts for visiting groups and a value-for money ‘Key to the Castle’ ticketwhich is valid for repeat visits for 12 months.

With over 25 years ofexperience workingwith the travel tradeLeeds Castle is also arenowned conferenceand banqueting venuewith accommodation inthe castle itself.For further information, contact Leeds Castle on 01622 765400 orvisit the website www.leeds-castle.com

Free familiarisation trips for operators

GROUP travel organisers planning tovisit Excursions 2009 from outsideLondon will be offered free coachtravel with pick-ups from twenty-onemajor towns as well as selectedcentral London main line railwaystations.

The free coach travel is beingoffered by members of theConfederation of PassengerTransport UK’s Coach Marquequality scheme. Coaches will planto arrive at Excursions around11.30am with departures for thehomeward journey at 3.30pm.

For 2009 three of the routes havebeen changed to tie-in with popularpick-up points. The first from thewest will now start at Swindon andstop at Newbury, Reading and

Slough, while the second will beginin the east from Herne Baytravelling to Alexandra Palace viaCanterbury, Chatham and Bexley.

The third new route will departfrom Folkestone in the South Eastof England stopping at Maidstoneand Swanley. Additional serviceswill set off from Hastings andPortsmouth on the South Coaststopping at Eastbourne, Brighton,Southampton and Basingstoke.Visitors from the east of the capitalwill also be able to join a route fromIpswich via Colchester, Chelmsfordand Romford. The seventh coachwill serve London’s main linestations at Waterloo, Charing Cross,Victoria, Paddington, Maryleboneand Euston/King’s Cross.

Coach travel offer for organisers

COACH and tour operatorsbringing their key clients for aday out at Excursions 2009 arebeing offered a freefamiliarisation trip to a topattraction on the way.

Accommodation can alsoprobably be arranged, providedthe show organisers havesufficient notice.

On arrival at Excursionseveryone in a coach party willreceive a VIP welcome withcomplimentary tea from LondonCuppa.

Feedback has shown that coachoperators who expose their

clients to the wide selection ofattractions and destinationsexhibiting at the show receive asurprising amount of newbusiness as a result.

Silver Star brought two coachesfull of group organisers from midand North Wales to Excursions2008. Group leader Gavin Owensaid: “We were delighted to seeso many of our group organiserscome back on the coach withnew ideas; we also receivedseveral enquiries on the wayback. It was an experienceenjoyed by all and we will beback in 2009.” Visitors to last year’s show