Download - Devbrandyu0slideshare 1223615697155735-9
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Personal Branding 2.0: Tele-Seminar
Twitter: @HajjFlemings
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He
llo
my b
rand is
He
llo
my b
rand is
He
llo
my b
rand is
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What is a Brand?
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Brand
A brand is a perception or emotion,
maintained by a buyer or prospective buyer, describing the
experience related to doing business with an
organization or consuming its products and services.
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Brand Commodity
$.99$4.69
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into Nike.Branding turns sneakers
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Branding turns diamonds into Tiffany's.
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Personal
Brand
A perception or emotion, maintained by
somebody other than you, describes the total
experience of having a relationship with you.
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Personal Brand Basics
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Be Informed
• Google Reader
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Sean
MichaelMartha
Steve
Bill
BritneyDwayne
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Political Races will never be the same.
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Seth = Marketing
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Passion"Commit yourself to something you love."
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Mission Statements
Personal Brands have
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"To Inspire 1 million people to live
a life of significance."
- Hajj E. Flemings, Personal Brand StrategistMission Statement
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Brand StoryMy
Definition
Connection
Value
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ConversationJoin the Creativity
Branding
Change
Social Networks
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Why?
of Internet Users Read Blogs
73% 57%of internet users
are now members
of social networks
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How well does your brand translate off-line and online?
What type of impression are you making?
What is the impact of your brand?
Digital
Off-Line
Avatars
Social NetworksBrand 2.0 Cards
Human Relationships
Personal Brand Footprint
Footprint
HumanImprint
Online
Trademarks
Digital Relationships
eBrand Assets
Personal Packaging
Physical HealthBlog
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The New Office
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Builders
Grustlers
Leapers
Personal Branding Categories