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On Education Inc.by
Shiyang Feng
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“The company is dedicated to providing
“Learners” with efficient, affordable, and highly available online education tools to help “Learners” learn what they are interested in
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Introductions
• Online education sector• Headquarter in Lyndhurst, NJ• Mobile applications and web-based services• “G Searcher” is ready to launch
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1.Where to Expand?
“Where there is a market, and where we can draw attention”
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238,356This is the number of GMAT tests taken worldwide in 2013
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Percentage of Graduate International Students in Each Region
Asia-Pacific Europe United States
East & Southeast
Asia58% 13% 20%
Central & South Asia 28% 24% 22%
United States 3% 8% 42%Data from mba.com annual application trends survey
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39%China
28%India
33%Others
Total American Graduate Applications Received in 2015= 676,484
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So Let’s fly to India and China!
USA
India
China
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China✘ My home country
✘ We are “born” with math programmed in our brains
✘ We are used to solving problems with formulas
How is it like in India and China in terms of cultural Challenges?
India✘ Invite Indian students to conduct
focus group✘ Find benchmark
✘ Cooperation with local institution
India✘ Curry
✘ Bollywood
✘ Aamir Khan
✘ ????
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Legal Challenges
✘ Comply with the local governmental laws and regulations
✘ Hire a local attorney as legal consultant NO
“आप गि�रफ़्तार गि�ए जाते हैं”“你被捕了”“You are under arrest”“você está preso “
“estas bajo arresto”“wewe ni chini ya kukamatwa”
NONONONONO NO
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Cultural Differences
“India is an extremely diverse country, just like China. Cultural differences between them lie in almost everything”
---- Shiyang
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Oranizational Differences
IndiaMicro-
management
ChinaConfucian Philosophy
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Maps
our officeour office
our office
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Oversea Office EstablishmentOrganizational Structure
✘ PR Department✘ Marketing Department✘ Customer Service Center✘ IT Department
Personnel
✘ 5 in PR✘ 5 in Marketing✘ Outsource✘ 3 in IT✘ 1 regional manager
Costs
✘ License✘ Office Rent✘ Office Supplies✘ Marketing Expenditure✘ Server Maintenance✘ Salary✘ Business/Health Insurance✘ Taxes✘ Legal/Accounting fees
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Competitive Advantages
✘ Brand Positioning: Tool
We do not dictate how you learn, we help you learn. And we are the most effective tool that knows you better.
✘ Strong Brand:
providing “Learners” with efficient, affordable, and highly available online education tools
✘ High User Viscosity:
Enable users to participate in the design of the product, giving “Learners” the identity.
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Place your screenshot here
iPhone projectShow and explain your web, app or software projects using these gadget templates.
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thanks!Any questions?