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ENTREPRENEURSHIP
DHAMNA PRIVATE LIMITED
FINAL REPORT
PRODUT: CELESTIAL MICRO FILTER BOTTLE
SUBMITTED BY: BATCH 107
5th
JANUARY, 2010
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STUDENTS LIST
ANIM SIKANDAR BA-107-009
ASMA SHAKEEL BA-107-013
FATIMA SHAHZAD BA-107-001
SANA NAEEM BA-107-016
SUMAIRA NAZ BA-107-012
MADIHA TARIQ BA-107-007ZARA SHAKEEL BA-107-010
ALI NOOR BA-306-042
AHSAN JAMAL KHAN BA-107-011
GULFAM SHIRAZ BA-107-004
MUAZ HYDER BUTT BA-107-003
SHOAIB HYDER BAJWA BA-107-014
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ACKNOWLEDGEMENT
We thank, first and foremost,
Allah for having enabled us to
complete our effort of writing such
an assignment that would not have
been possible for us to complete
without His help in all stages of its
preparation. May His mercy and
peace be upon all His messengersincluding
We are also very thankful to
Miss Afia Khalid, who has given us
an opportunity to do such a project.
We appreciate her guidance that
remained the source of strength and
courage for us at all the stages of its
preparation.
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INDEX
SR # Topic Pg #
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EXECUTIVE SUMMARY
Water forms an essential part of every human being. After air water is the most important
necessity for life. Since ancient times people have used water from mineral springs and it started
the trend of using mineral water for drinking purpose. It gained momentum in mid 1970s when
different bottled water companies started rising.
Contemporary the trends have been changed consumers need something which is easy,
convenient and short-term use. Our company DHAMNA PRIVATE LIMITED comes up with
an idea of providing celestial micro filter bottle to the market. An innovative technique of using
virustat technology which will purify tap water, lake, stream or any other dirty water intended for
short-term use only. In short we will be providing a personal filtration system which will not
only give healthy drinking water but will be free from all the bacteria, germs, viruses with proper
taste of water. The pet bottles and the cap will be manufactured here (in Pakistan) and the
cartridge kit will be imported from Switzerland at the cost of $33 each including taxes. The kit
consists of activated carbon granulate for maximal taste, iodine resin for killing of all bacteria
and viruses and cyst filter for removing protozoa. Our product gives an indirect competition to
the filters attached to the taps and mineral water industry. Its segmented on the geographic,
demographic and behavioral factors. And the targeted sectors are youth, extrovert and travelers.
Its price will be of Rs 6000 including all the costs and sales taxes. And promotion will be done at
different trade centers or stalls at national level. All the details of marketing, financial and HRM
are given forward. Ten percent of growth rate is assumed while all the economic factors are kept
in concern.
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Our VISION is to develop our company on ethical and professional basis in order to steadily
grow and become a valued contributor to the economy and respected corporate entity. Moreover,
providing the consumers an easy way of getting superior water
Our MISSION is to make water healthy for drinking by utilizing the cartridge for any sort of
water whether salty or sweet.
Our SLOGAN will be:MAKING WATER DRINKING WATER.
Our short term goal will be to boost sales and creating customer value
Our long term goal will be to bring more awareness among consumers and making the
customers more loyal towards our brand
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COMPANY SUMMARY
Celestial micro filter bottle is an innovative project of dhamna private limited. The project is all
about providing the customers with short handy bottle making water drinking water and giving
them a personal filtration system whether they are travelling, hiking or in any emergency.
Our company is private limited consisting ofpartnership, having six partners.
The project will be started in Lahore, Pakistan. Our factory will be situated in industrial area 40
km from Lahore in shiekhupura. The main head office will be also their and all the dealings will
be done from there. Almost 20,000 sqft will be covered for building.
PRODUCT DESCRIPTION:
The celestial micro filter bottle is our product. It is easy-to-carry, easy-to-use water filter. The
Micro's filter lives inside the water bottle, so you've got a lightweight, maintenance-free means
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for acquiring clean water anywhere. The Micro's bite valve keeps you safe with a hands-free, no
leak method for drinking from the bottle. The carbon filter and pleated cartridge provide
improved taste, fewer chemicals, and a manageable flow rate. The Micro removes most
microorganisms including bacteria and Giardia. The high quality, value-priced micro filter bottle
is perfect for everyday use. Carbon improves the taste of all water sources. Large pleated filter
provides easier drinking than other bottle filters.
FEATURES:
Drinking bottle with an integrated water filter. Great for hiking, sporting events. Prepare clean drinking water anytime and anywhere. 3-phase water filter eliminates bacteria, protozoa, viruses and improves taste.
MICROFILTRATION METHOD:
0.3 micron pleated glass fiber micro filter and granular activated carbon
Bottle Capacity: 21 oz after cartridge displacement. Cartridge Capacity: Up to 26 gallons, depending on water quality. Weight: 7 oz. Height: 11".
SPECIFICATIONS:
Weight: 8 ounces. Dimensions: 11 x 3 x 3 inches. Material: Glass-fiber/iodinated resin/granulated carbon. Removes/Destroys: Protozoa, bacteria and viruses. Output: 0.3 liters per minutes. Field cleanable: No, must change cartridge.
COMPETITIVE COMPARISON WITH OTHERS WATER FILTER:
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Celestial micro Water Filter Is Cost Effective
Due to the longevity of the unique ceramic design, a celestial micro water filter is the most
economical, lasting 20 to 100 times longer than any other water filters on the market.
Celestial micro Water Filter Has a Long Life
Even after thousands of gallons of use, the celestial micro water filter can be cleaned, dried and
stored indefinitely.
Celestial micro Water Filter - Easy to Use and Maintain
Compared to other products, the celestial micro water filter is the easiest to clean and maintain,
posing less danger of losing a part or the water filter or re-assembling it incorrectly.
TECHNOLOGY: Virustat cartridge with pentaiodide (I5) iodine Activated carbon granulates Plastic
membrane 1.0 micron.
DIAGRAM:
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The core element of the celestial bottle is a three stages filter:
In the first stage, the water flows from the bottom up through the cyst filter which removes all
protozoa germs from the water - for instance the pathogens of amoeba and bilharzias.
In the second stage is the virustat cartridge with penta-iodide (15) iodine resin where all the
bacteria and viruses are killed off.
In the last stage, which is consisting of the post filter with activated carbon granulate any foul
odor or taste is removed from the water.
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Contaminated water within the bottle flows through three purifying stages by squeezing the soft
plastic bottle. First-stage filter removes large sediment and disagreeable odors, Second-stage cyst
filter traps protozoa in a web of glass fiber and Third-stage ViruStat microbial cartridge kills
bacteria and deactivates viruses with iodinated resin. This personal water purification system
eliminates the need to carry or locate safe water, whether you are hiking, traveling abroad or
contending with a flood or other emergency. Change the Cyst and Pre/Post Filters when water
flow becomes constricted.
FLOW DIAGRAM FOR CELESTIAL MICRO FILTER BOTTLE
MANUFATCURING
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The raw material required for bottle is PET chips which are made in Pakistan and for cap we take
PP bag which is available in market and its imported in market from Thailand, Saudi Arabia and
Iran. These raw materials are put in the dryer to remove moistur e and humidity. After that its
put in injection molding machine of 4 cavity mould which will make preform for bottle and final
product of cap is obtained here. 4 cavity means that 4 preform will be made at a single time
meaning 12 pieces per minute, 720/hr and 17280/day. After, the preform is made its put into the
heating machine to make it warm in order to expand it. Next it goes into blowing machine which
is of 2 cavity meaning per minute production is of 8 and per hour its 480 and 11,520/day. This is
the stage where we get the bottle and after this the cartridge is fixed into the bottle.
OVERVIEW OF PRODUCT DESCRIPTION
The CELESTIAL MICRO Bottle is a practical drinking bottle with an integrated water filter.
Prepare clean drinking water anytime and everywhere: Just fill the bottle and drink without
RAWMATERIAL
DRYER
INJECTIONMOULD
PREFORM
HEATING
BLOWINGMACHINE
BOTTLE
CARTRIDGEFIXATION
PACKAGING
Final
Product:
CAP
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pumping. Perfect for smaller amounts (e.g. for hiking, travelling or sports). The 3-phase water
filter eliminates bacteria, protozoa, viruses and improves taste.
MARKET ANALYSIS
Market Segmentation
We will sell it primarily in Lahore. Our primary market is actually national and international
tourists who come to this area from all over the world. Our secondary market is local
household people or persons coming from out of town.
Market Demographics
The profile for the typical celestial customers consists of the following geographic,
demographics and behavior factors.
Geographic
Celestial has not set any specific target areas we can serve both local and international customer
but for first year our target is Punjab after first year we will decide in what manner to expand our
business.
The total targeted population is one million.
Demographics
Gender : male and female Age: 18 to 36 Income:50,000 and above Family life cycle: individuals, family setups
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Behavior factors
Users who dont prefer tap water over mineral or pure water. They only demand pure water.
Users whose decisions are family and individual based.
Target market segmentation
We targeted
Youth, Extrovert persons Travelers
Market Needs
Water, we can't live without it. Pure, clean water is an absolute must for our survival.
Experts estimate that over 1 billion people lack safe drinking water. That's nearly a quarter of
the world's population.
Each year, more thanfive million people die from water-related diseases; four million of them
are children. You might be faced with a critical situation where lives hang in the balance.
Finding safe water is just simply impractical or inconvenient.
There is acute need of water purification filter because of the common problem of contaminated
water everywhere in Pakistan. Even if you think that you are drinking pure water there must be
some form of contamination in water, it can be chlorine, bacterias which can lead to severe
diseases in body.
Quality craftsmanship: The customers work hard for their money and do not worth spending it
on disposable products that only work for a year or two. So for this reason we ensure them that
they are spending money on the product which will work for years. They have to invest for this
bottle only once. Spending Rs.6000 to provide clean drinking water to a family or an individual
for years appears to be a high social return.
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Well thought-out design: The water purification market has not been addressed by well thought
out product to serve customer need in Pakistan. Celestial industry experience and our personal
dedication to the purification of water will provide it with the actual need to produce insightfully
designed product. Our products design is very appropriate by considering the compactness and
comfort of water filter bottle.
Customer service: Exemplary a service is required to build a sustainable business that has a
loyal customer base and we will make sure to provide that service.
MARKET TREND
Celestial will distinguish itself by marketing product not previously available in. In Pakistan the
trend of filtration is more towards using mineral water to reduce the risk of using impure water.
Clean water is everyones need and ones right unlike any other product buy it or dont. So there
is a world market for purification filters. The fastest growing segment in this area are travelers
because somehow at home you can purify water by boiling but when one is outside one dont
have any choice. So for these travelers this filter bottle is essential need to live a healthy life.
The trend of purification will grow because its being introduced in Pakistan for first time. Here
you dont have to buy extra filters with your water faucets and change fi lter again and again. In
our filter bottles just add tap water, steam water or lake water and in second you will get pure
water.
MARKET GROWTH
T he global demand of filters is expected to expand 5.6% per year through 2010 to $45 billion.
The filter market will be driven by a pickup in the world economy, growth in personal income,
enhancement in building construction, increased water consumption, motor vehicle use, and
rigorous environmental and product purity laws & regulations in a number of countries.
According to estimation, the sale in developing countries will outweigh the demand in America,
European, and Japan. By 2010, China will exceed Japan to become the second biggest filter
market behind United States. However US, Western Europe and Japan will remain the leaders in
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filter products consumption, accounting for almost 60% of the world demand. Some countries,
which are also making their presence felt in the global filter industry, are India, Russia, Turkey,
Indonesia, and Thailand.
As in Pakistan there is no such trend of micro filter bottles and our brand will start this trend in
Pakistan. As more and more people are discovering and rediscovering the health benefits of pure
water.
Industry Analysis
Being entrepreneur our product is an innovative design for the consumers which show that as
such in Asia there is no such concept of filtration. After United States there are more chances of
CHINA to lead afterwards. In Pakistan such type of filter bottles does not exist so it will be
giving 80% market shares to us. We can go for vertical integration in a sense that in future we
can make our own cartridge except of importing it from Switzerland.
Competition and main competitors
Celestial Company is forming its own market. Although there are few companies that can be
main competitors of celestial but they are not the direct competitors if we go to local market
only, because none of them has yet introduced such kind of filter cartridge fitted bottle. They
only supply pure water for which you have to pay again and again but our filter bottles are
something where you have to invest for once and for longer period of time. After many years in
the market, these indirect competitors have yet to become direct competitors by manufacturing
our kind of product.
DISTRIBUTION PATTERNS
There is zero level distribution for the first year; distribution of products from directs channels.
Whole sellers are not included. After a year when we have to expand the business then there will
be no zero level distribution. We will be promoting our products at different trade centers like
(expo centre, stalls) .
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STRATEGY and IMPLEMENTATION SUMMARY
The strategies of our company are going to be simple and easy. We are producing a high quality
bottle at high price.
Manufacturer
Warehouse
Retailers
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Strategy pyramid
Program strategy
Operational strategy
Vision
Mission
2
Organizational strategy
Our VISION is to develop our company on ethical and professional basis in order to steadily
grow and become a valued contributor to the economy and respected corporate entity. Moreover,
providing the consumers an easy way of getting superior water
Our MISSION is to make water healthy for drinking by utilizing the cartridge for any sort of
water whether salty or sweet.
Value proposition: We are proving our customers with the perceived benefits such as
economical, functional and psychological. The customers will obtain those benefits in term of
monetary, effort and psychological resources.
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Availability of our components
ENVIRONMENT:
Our product is environment friendly. Using e- ride will not at all harm any environment factor.
LEGAL:
Import duty and other taxes.
SWOT ANALYSIS
STRENGTHS
1. Innovative product2. First mover advantage3. Environmental friendly4. Patent5. No direct competitor
WEAKNESS
Distribution system Low awareness New brand
OPPORTUNITY
Low tariff Franchising Government support Inflation rate
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THREAT
Increase in tax slut High inflation rate New entrant
Marketing strategy
4 Ps (Product, price, place and promotion)
PRODUCT:
Our product is celestial micro filter bottle.
It is easy-to-carry, easy-to-use water filter.
The Micro's filter lives inside the water bottle, so you've got a lightweight, maintenance-free means for acquiring clean water anywhere.
The Micro's bite valve keeps you safe with a hands-free, no leak method for drinkingfrom the bottle.
Pricing strategy
Our pricing strategies are:
Mark up on cost: Markup of 10 percent to cost is added which is increasing 5% eachyear and after 5 years its going to remain same.
PRODUCT
COST
PRICE
MARK UP
CUSTOMERS
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PLACE
We initially have introduced our product in Lahore. Super market and markets like Al-fatha Hkb, Port pori, chen one, Macro , Metro, Hyper
Star If someone wishes to buy aqua filtro directly from us our main office is available at
15 kilometres Raiwind road Lahor
Promotion
Promotion objects
Our primary object to promote is that when our campaign will start, 80 % of our targetmarket becomes aware from our product.
Our secondary object is to create perception of our brand to our customers. Retention of our customers is also our object to promote.
We are doing promotion by
Magazine
Spiderbles Reader digest Aurora Times
Print media
In starting of our product launch our advertisement will run on TV in every three days. So
that people can get aware of our product. But with the passage of time
Bill boards
People get more aware from bill boards while traveling on roads. Thats the biggest
source we can attract people towards our product.
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BCG Matrix
In the beginning, our product will grow rapidly it will fall in star. But in third and fourth
year our product will fall in cash cows. Growth will become slow but relatively market share of
our product become high.
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SALES MANAGEMENT
One of the most important parts of the business plan will be sales management. Sales
management is the process of planning, organizing, leading and controlling of personal contact
program to achieve the sales and profit objectives of the firm.
For our business sales management is very important for this purpose we have 8 sales persons
who will create our customer with personal selling. They will emphasis on making transactions
and creating relation with our customers. They will be promoting our product by moving around
on x-series or s-series, making the people aware of it. They will be wearing special shirts and
jackets on which our contact number will be printed so that the attracted customer can easily
contact us.
They will help to spread a good word of mouth. They will be convincing the high level
management of different organization and institute, which will recommend there worker to use
our product.
Special compensation will be given on fixed amount of sale done by individual sales person.
WEB PLAN SUMMARY
Success on the Internet is not just about "putting up a website". It's about building an effective
online marketing solution.
There are millions of commercial websites out there, but in fact a very small percentage of them
get found in the search engines and actually achieve their objective, if indeed they had one at all!
Before we start planning our site we must decide what the objective of our site will be. Without
an objective, our website will end up being just another me too "brochure" style site that no one
ever visits.
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So we decide what we want our website to achieve
As our business is newly started so we want to advertise or promote our business or products
through internet. In our website, visitors can view everything related to our business and
products and also direct sale, a sales enquiry is also on our website.
We have set our objective so we go about creating a site that will lead our visitor to achieve that
objective.
Time to start doing a little research on the marketplace we are about to jump into.
Our potential customers (elite class) are not looking for us. They are looking for information, and
solutions to problems. So now we get our business in front of these information-seekers, give
them the information they are looking for and then offer them our products or services as
solutions to their problems.
Our site is largely determined by how well it ranks in the natural search engine results.
We follow four steps to develop our website
Step 1
Domain name
First we decide on a domain name for our company (www.dhamna.com.pk)
Step 2
Cost of our website
Our website is a truly professional Web site, so we hire a professional firm. The firm called
"SEO". Web developers do more than just code HTML. They help us decide what information
to place on our site. Create graphics, logos and other marketing collateral. Connect our site to
databases and e-commerce systems and add multimedia and other types of content. Our web
development teams include a dozen or more people, each with a particular specialty.
The professional firm cost is still expensive. We pay 20,000 to SEO for a professional business
Web site designed for our company with a proven track record. For website developing, they will
give these services to us;
Customized Website Template
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Free Domain Name Registration
Search Engine Friendly URL
Contact Us/Feedback Form
7 Static HTML Pages
We give 5,000 monthly to SEO for maintaining our website. In that they will give services of ;
Graphics update
Text update
Updates on daily basis
Updates via email
Free support
Step 3
Constructing our website
So we purchased our domain name and hosting and hired a professional to help with creating the
website, you might also consider having professional copy writing done. There is no use in
having a visually pleasing website with less than professional text. We take this step seriously as
poorly written text on a website can spell doom for first time viewers and give off an
unprofessional appearance for our whole company. we focuses on that our designer and
copywriter should work with us to achieve success with developing our website.
Our web site is primarily for promoting their products or services and keeping their name in front
of the public
We followed these steps during constructing our website with the help of our web developer
team "SEO".
Less can be more, so don't overcrowd a Web page. We are selling items, so we make sure our product photos are large enough to see clearly. We try to illustrate the key features. We title each page so that they are easily located by the user and by search engines.
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We make each page easy to navigate. we always have readers click to get more information We make the home page the center of activity. We clearly define the purpose of the site and create an image on our home page. We provide customer service, phone numbers, and contact information that clearly
illustrates an accessible business behind the site.
We make sure the color of our text is easy to read against the background we've selected. We experiment with different colors to see which creates the best presentation. We regularly double-check all links often to make sure they work. We make sure the site loads quickly. Don't let graphics slow it down. Be diligent about
copyright usage and also we make sure that we have the rights to all information we are
posting.
Unlike the line in the movie Field of Dreams, "If you build it, they will come," to attract visitors
towards our website we register our website with several search engines and promote the site on
all company literature, with all sales, and on all advertising and promotion pieces.
Step 4
As our site is complete, we remember that it should grow with our business. We update and edit
the site periodically to keep it up to date. Also, insure that to incorporate the website in our other
marketing efforts.
Website domain name
http://www.dhamna.pk/
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MANAGEMENT SUMMARY
Flat Organizational structure:
This new approach implies that workers, like managers, will need to become more flexible,
tackling shifting responsibilities and undertaking a certain amount of re-education and retraining.
Probably the shift brings a certain amount of workers empowerment. Taking a
vertical/hierarchical organization and eliminating middle management does not make a
horizontal organization. The skills possessed by middle management, to collect and analyze, to
ensure corporate vision is met and referral to the most relevant decision makers are required in
any organization. In a true horizontal organization, these are performed either by front line
personnel or senior management, depending on appropriateness. None of these skills come
naturally. They require talent, education, training and practice. In a horizontal organization,
attention is paid to making sure that these skills are present. This takes time, planning and work.
Fundamental Principles of the Horizontal Organization:
Our twelve fundamental guiding principles for creating horizontal organizations are thefollowing:
The first five principles concern the design of the organization:
1. Organize around cross-functional core processes.2. Install process owners3. Make teams, not individuals, the cornerstone of organizational design and performance.4. Integrate with customers and suppliers.5. Decrease hierarchy by eliminating non-value-added work and by giving team members
the authority to make decisions.
The next seven principles concern the institutionalization of the change:
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6. Build a corporate culture of openness, cooperation, and collaboration, a culture thatfocuses on continuous performance improvement and values employee empowerment,
responsibility, and well-being.
7. Empower people by giving them the tools, skills, motivation and authority they need.8. Use information technology to help people reach performance objectives and deliver the
value proposition to the customer.
9. Measure for end-of-process performance objectives as well as customer satisfaction,employee satisfaction, and financial contribution.
10.Redesign functional departments or areas to work as partners in process performancewith core process groups.
11.Emphasize multiple competencies and train people to handle issues and workproductively in cross-functional areas.
12.Promote multi-skilling, the ability to think creatively and respond flexibly to challengesthat arise in the work that teams do.
All core processes lead to one end objective: Creating and delivering something of value to the
customer.
Management team
A management team is directly responsible for managing day to day operations of company.
CEO-Chief executive officer being top manager will be responsible for the entire operations of
the firm and reports directly to the chairman and board of directors. It is the CEOs responsibility
to implement board decisions and maintain smooth running of the operations. CEO will be the
company president also and will be one of the inside directors.
CHIEF OPERATIONS OFFICER (COO): COO is responsible for the corporations
operations and will look after issues related to marketing, sales, production and personnel. He
will be looking after day to day activities while providing feedback to the CEO. He is often
referred as senior vice president.
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Chief Financial Officer (CFO): He will be looking after all the financial data, reporting
financial performance and preparing budgets and monitoring expenditures and costs. All analysis
and review will be done by him. All the information is provided at regular intervals to
shareholders and board of directors. Financial health and integrity all will be overlooked by him.
Identifying and Closing Team-Gaps:
The on-the-job behavior that helps a group accomplish its mission or, alternatively, what gets in
the way can be organized into four major categories: Cultural Norms, Cultural Norms include
all the behavior in a group that encourages or discourages adapting to today's complex and
dynamic world, helping one another to change and improve (by giving positive and negative
feedback to one another), continually learning new ideas and trying new ways of doing things,
constantly striving to improve performance, and trusting other work groups and departments in
the organization (including top management). A team-gap in Cultural Norms suggests that the
actual functioning of the group on these "unwritten rules of behavior" is different from what is
desired.
People Management includes all the behavior in a work group that encourages or discourages
appreciating differences among group members (including differences in personality, motivation,
and performance), keeping members informed about all the things that affect them (via the boss),
respecting others' egos and nurturing self-esteem, freely sharing ideas and opinions during group
meetings (with no fear of ridicule or criticism), and communicating no defensively. A team-gap
in People Management indicates that the actual interpersonal interactions among group members
are at odds with what is desired.
Problem Management includes all the behavior that encourages or discourages clarifying the
group's goals and objectives, involving other people and work groups that have relevant
information and expertise to solve problems, defining problems before taking action, analyzing
assumptions when problems are complex (or are recurring), examining problems in an open and
thorough manner (via the boss), and taking responsibility for decisions and actions. A team-gap
in Problem Management indicates that the group's actual approach to addressing its problems is
different from what is desired.
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Time Management includes all the behavior in the work group that encourages or discourages
clarifying and adjusting job priorities, planning how projects and activities will be coordinated,
planning and organizing work group meetings and group discussions, setting the proper example
for time management (via the boss), gaining the contribution of the quieter members in the
group, and analyzing and improving group processes. A team-gap in Time Management suggests
that the group's actual use of its time is different from its desired use the individuals in any work
group have a great deal of knowledge and experience. But the bottom-line question is: Will all
this available.
Talent in the group is used to manage business, technical, and organizational problems or will
the expertise and information be wasted? This survey allows your work group to identify what
might be getting in the way of its daily functioning. Part 1 of the survey asks all members to
indicate the actual functioning of their group. Part 2 asks all members to indicate the desired
functioning of their group. The difference between the actual and desired is defined as a team-
gap, which can be significant for one or more of the four gaps: Cultural Norms, People
Management, Problem Management, and Time Management.
Once a work group (or department) has surveyed its team-gaps, taking special note of any team-
gaps that are significant (or highly significant), it is in the best position to close its gaps. First the
group should discuss what impact its significant team-gaps are having on its daily functioning.
Next the group should examine the root causes of these team-gaps: How did these barriers to
success come into being and what keeps them alive? Then the group should derive alternative
solutions for closing its team-gaps, pick one or more solutions, and develop action plans to
implement the chosen solutions. Finally, the group must implement its action plans and carefully
monitor the results of its efforts.
After several months of working to close its identified team-gaps, the work group can use the
Team-Gap Survey again to assess the results of its efforts. Having each group member respondto the survey a second time will provide a sound basis for noting which team-gaps have been
closed (have become insignificant) and which ones need more attention.
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The Team-Gap Survey takes only twenty minutes to complete and another ten minutes or so to
graph the Team-Gap Profile of a work group of five to fifteen members. Graphs are also
available to show the Team-Gap Profiles of larger departments and the entire organization.
Management Personnel Plan:
Structure:
Management Personnel Plan is an integrated personnel system addressing the employment rights,
benefits, and conditions of our firm. The Management Personnel Plan includes four grade levels
each with a salary delimited by minimum and maximum rates of salary determined by the CEO
and approved by the Board of Trustees on the basis of comparative salary data from competitive
public and private organizations. The salary ranges may be reviewed and adjusted as the CEO
and the Trustees deem appropriate.
a. The Chancellor or designee shall assign each Management Personnel Plan position to oneof the four grade levels within the Management Personnel Plan. The assignment of a
position to a particular grade level shall be based on an assessment of the skills,
knowledge, and other qualifications needed to satisfactorily perform the positions
assigned duties as well as the nature and complexity of the program or organizational unit
managed or supervised by the position, the scope of management or supervisorial
responsibility, job demands, extent of independent decision making authority,
accountability, and impact of policies administered and/or decisions made.
b. The CEO or designee may review and change the grade level to which a position in theManagement Personnel Plan has been assigned using the criteria of subdivision (b). A
Management Personnel Plan position shall remain in the grade level to which the position
is assigned until a different grade level is assigned by the Chancellor or designee.
Salary Administration:
a. The appointing power may review and adjust a Management Personnel Plan employeessalary and perquisites. Such adjustment shall be based on the appointing powers
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evaluation of the employees merit and the appointing powers need and shall be within
funds allocated to the appointing power for such purpose. Adjustments of salary or
perquisites or both salary and perquisites of a Management Personnel Plan employee
shall be in accordance with a merit evaluation plan developed and administered by the
appointing power.
b. The CEO shall budget a lump sum of money to each branch and to the headquartersoffice to support salary increases within funds available for this purpose. The President,
as appropriate, shall determine the frequency and amount of salary and perquisite
adjustments for Management Personnel Plan employees. An annual report of all
employee compensation action taken shall be submitted by the campus President to the
CEO or designee.
Evaluation Plan:
These appointing power shall develop and evaluation plan outlining criteria and procedures for
consideration of individual salary adjustments. Evaluation plans require standards of expectation
for each grade level against which superior, average, or unsatisfactory performance can be
gauged, and against which the amount of a pay increase, if any, can be determined. The
evaluation plan requires criteria that will assure equity in pay based on merit factors, including
quality, productivity, and the like.
Management Personnel Plan employees shall be evaluated after three months. The criteria and
process for evaluation shall be determined by the appointing power. Evaluations shall also form
the basis for recommendations for management development, professional leaves or other
activities related to career development and upward mobility.
Employment Status:
A Management Personnel Plan employee shall not serve a probationary period and shall not
receive permanent status.
A Management Personnel Plan employee who was serving a probationary period may be
awarded permanent status by the appointing power upon the successful conclusion of the
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probationary period. Except in the case of layoff, the President or Chancellor, as appropriate,
shall give a Management Personnel Plan employee notice of termination at least three months
prior to the employee's separation date or shall give a Management Personnel Plan employee
corresponding salary in lieu of notice.
Promotion:
The appointing power may promote a Management Personnel Plan employee to a position with
greater compensation either within the grade level to which the employees position is assigned
or to a different grade level. A promotion may be made after the appointing power has
determined that the promotion is appropriate in light of its evaluation of the employee and the
needs of our firm. A promotion shall be made to a position which has been duly established by
the Chancellor or designee, assigned by the Chancellor or designee to the appropriate grade
level, and made available by the Chancellor or designee for use by the appointing power.
Promotion actions will be in accordance with affirmative action guidelines and objectives.
Reassignment:
The appointing power may assign a Management Personnel Plan employee to different duties in
the same position or may reassign a Management Personnel Plan employee to a different position
either within or outside of the grade level or the Plan when the appointing power determines that
such assignment or reassignment is in the best interests of our firm.
Holidays, Vacation, and Sick Leave:
a. Vacation. A Management Personnel Plan employee shall accumulate vacation at a rate of2 days per qualifying pay period. Any vacation which the appointing power allows to
accumulate beyond the maximum shall be taken in the first quarter of the next calendar
year. Vacation shall be taken as directed or authorized by the appointing power and shall
be scheduled by mutual agreement whenever possible.
b. Sick Leave. A Management Personnel Plan employee shall accumulate 8 hours of creditfor sick leave with pay following completion of one month of continuous service.
Thereafter for each additional calendar month of service, one day of credit for sick leave
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with pay shall be allowed. Sick leave may be accumulated without limit. Each
Management Personnel Plan employee may be required by the appointing power to
provide proof satisfactory to the appointing power of the necessity of taking sick leave.
Professional Development:
a. Professional development, maintenance of currency in the field, and professionalimprovement are normal requirements for retention and advancement in a position in the
Management Personnel Plan. Each Management Personnel Plan employee is responsible to
maintain currency in the field and to develop and improve management skills.
b. A Management Personnel Plan employee may participate in programs and activitiesdetermined by the appointing power to develop, update or improve the employees
management or supervisory skills. The programs and activities may include professional
leaves, administrative exchanges, academic coursework and seminars. A Management
Personnel Plan employee may participate in a program or activity only after the
employees participation has been approved by the appointing power and only to the
extent that funds are available for this purpose.
Reconsideration:
The Chancellor or the President, as appropriate, may prescribe an informal means of hearing
complaints from Management Personnel Plan employees who serve in the Headquarters Office
The informal procedures so prescribed shall be the exclusive administrative remedy available to
a Management Personnel Plan employee to address the employee complaints or to seek
reconsideration of any personnel decision allegedly adverse to the interests of the employee.
Paid Administrative Leave:
A Management Personnel Plan employee may be granted or placed on paid administrative leave
by the CEO under either of the following circumstances:
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Up to sixty (60) calendar days of paid administrative leave for reasons related to (1) the
safety or health of employees, (2) the prevention of the disruption of programs and/or
operations, (3) an investigation of alleged misconduct by the employee or the employees
significant job performance issues or, (4) the best interest of the company. Such leave
may be extended by the CEO for up to an additional sixty (60) calendar days in
extraordinary circumstances deemed by the CEO to warrant such an extension;
ORGANIZATIONAL CHART
CEO
VICEPRESIDENT
FINANCE
CHIEFACCOUNTANT
BUDGETANALYST
VICE PRESIDENTMANUFACTURING
PLANTSUPERVISIOR MAINTENANCE
SUPRITENDENT
DIRECTORHRM
TRAININGSPECIALIST
BENEFITSADMINISTRATOR
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FINANCIAL PLAN
ASSUMPTIONS:
1. It is a private limited company having six shareholders with share capital of each amountingRs. 3,213,417/-
2. Dhamna launching a new product in Pakistan3. Land area about 40,000 square feet (1-acer)4. The land situated at Industrial area.5. No borrowing from bank and any other financial Institution getting by the company6. Plant and Machinery a second hand, but in good condition.7. Depreciation is charged 5% on land, building, plant and machinery and 2% on furniture and
vehicles. Then accumulated depreciation is taken.
8. All material and machinery purchased locally except cartridge which is imported @ 33$ perpiece including all taxes.
9. Company planning to sale 2000 bottles per annum with the growth rate of 10%, 15%, 20%,25% and then remaining constant from 2010 onwards.
10.The cost of local material for bottle around Rs. 76/- per kg including sales tax @ 16%.11.The cost of local material for caps of the bottle around Rs. 132/- per kg including sale tax @
16%.
12.It is assumed that the power & electricity expenses of amounting Rs. 80,000/- per month(960,000 per annum).
13.It is assumed that all the expenses will be increase @ 5% with accumulated factor.14.It is assumed that all the share holder working in the project and getting salary equally of
amounting Rs. 20,000/- per month with the increment of Rs. 5,000/- per year.
15.Administration expenses including Office staff, cleaning staff and Security staff.16.Selling expenses including marketing and advertisement expenses of this product.
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17.Worker Participation Provident Fund (WPPF) charge @ 5% and worker welfare fund(WWF) as per charge @ 2% of profit before tax as per local law of Pakistan.
18.All the purchases on cash basis, but some sale on credit basis that create the receivables inbalance sheet.
19.There is no current liability because all the purchases made by company on cash basis and nofinancial charges.
20.The income tax charge @ 35% as per Income Tax Law of Pakistan being a private limitedcompany.
21.60% dividend is paid on net profit for common share holders and in the fifth year its 65%.22.The cost of capital is 16% by considering the KIBOR (Karachi Interbank Offered Rate)
12.5%, its risk free rate and in it 3.5 % market rate is added, its an economic assumption.
Beta is not considered as our project has no direct competitors its sensitivity analysis cant be
done.
PRICE MECHANISM
FOR RAW MATERIAL1 kg= 2 BOTTLES
1000 kg = 2000 BOTTLES
Rs 76/ kg
76/2= Rs 38 per unit
Therefore,
(76/2)*2000*1.16= Rs 88,160 (for year 2010)
FOR CAPSI bag of PP of 25 kg= Rs 3300
1 kg= 3300/25= Rs 132
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1 kg = 10 caps
132/10= Rs13.2 per cap
Therefore,
13.2*2000= Rs 26,400 (for year 2010)
The rate of increasing raw material and caps cost is 10%, 15%, 20%, 25%.
LAND AREA BREAKUP1 Marla=250 Square Foot
1 Canal= 20 Marla
1 Canal= 20*250=5000SqFt
8 canal= 40,000SqFt
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Exit strategy:
Selling to a Friendly Buyer. If you've become emotionally attached to what you've built, even
easier than liquidating your business is the option of passing ownership to another true believer
who will preserve your legacy. Interested parties might include customers, employees, children
or other family members.
Of course, the buyer needn't come from outside. we can also sell your business to current
employees or managers. Often in this kind of sale, the seller finances the sale and lets the buyer
pay it off over time. The purest friendly buyout occurs when the business is passed down to the
family.
Benefits:
We know them. They know us. There's less due diligence required. Our buyer will most likely preserve what's important to us about the business. If management buys the business, they have a commitment to making it work. Selling to family makes good on that regrettable offhand promise made 30 years ago,
"Someday, son/daughter, all this will be yours."
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