Download - Did Social Data Predict The Outcome of the Scottish Independence Vote? Measure Fest October 2014
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10m Interactions 5.4m tweets using #indyref
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Disclaimer
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The Result
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2,001,926
1,617,989 YES
NO
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YES
NO
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The Data
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YES
NO
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YES
NO
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Audience
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YES
NO
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YES
NO
Age Group
0%
5%
10%
15%
20%
25%
30%
18-24 25-34 35-44 45-54 55-64 65+
% o
f u
sers
by
age
gro
up
Better Together Yes Scotland All Scottish Facebook
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@datifyuk | www.datify.co.uk | 01733 865094
YES
NO
Gender
50% 60%
50% 40%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Better Together Yes Campaign
Male Female
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@datifyuk | www.datify.co.uk | 01733 865094
YES
NO
Education
22%
72%
6%
22%
72%
6%
0%
10%
20%
30%
40%
50%
60%
70%
80%
High School College Grad School
Better Together Yes Scotland
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@datifyuk | www.datify.co.uk | 01733 865094
YES
NO
Relationship Status
28% 24%
7%
41%
32%
26%
8%
34%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Single In Relationship Engaged Married
Better Together Yes Scotland
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Engagement
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YES
NO
Twitter Mentions
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
#voteyes #bettertogether #nothanks #yesscotland
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YES
NO
Facebook Interactions
0
0.5
1
1.5
2
2.5
Better Together Yes Scotland
Mil
lio
ns
of
Inte
rac
tio
ns
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What Can We Learn
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YES
NO
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YES
NO
![Page 31: Did Social Data Predict The Outcome of the Scottish Independence Vote? Measure Fest October 2014](https://reader033.vdocument.in/reader033/viewer/2022052906/55893cd3d8b42a31428b458e/html5/thumbnails/31.jpg)
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YES
NO
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@datifyuk | www.datify.co.uk | 01733 865094
YES
NO
Angry Scotsman Younger be2er together Married, older couple vo;ng no
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@datifyuk | www.datify.co.uk | 01733 865094
YES
NO
Angry Scotsman Younger be2er together Married, older couple vo;ng no
![Page 34: Did Social Data Predict The Outcome of the Scottish Independence Vote? Measure Fest October 2014](https://reader033.vdocument.in/reader033/viewer/2022052906/55893cd3d8b42a31428b458e/html5/thumbnails/34.jpg)
@datifyuk | www.datify.co.uk | 01733 865094
YES
NO
Angry Scotsman Younger be2er together Married, older couple vo;ng no
![Page 35: Did Social Data Predict The Outcome of the Scottish Independence Vote? Measure Fest October 2014](https://reader033.vdocument.in/reader033/viewer/2022052906/55893cd3d8b42a31428b458e/html5/thumbnails/35.jpg)
@datifyuk | www.datify.co.uk | 01733 865094
YES
NO
@benharper87 www.datify.co.uk
Thanks!