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E-COMMERCE FOR TRAVELLING
”Myynti ja markkinointi verkossa!”Seminar 11th Sep 2014Teemu Malinen / Sofokus Oy
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TEEMU MALINEN• Sofokus: CEO & Founder• A few others: Founder / Board member• 20y internet/mobile e-business• digitaalinenpolku.fi: steering group
@sofokus
sofokus
sofokusImage source: designbolts.com
@teemumalinen
teemumalinen
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FOUNDED2000EXPERIENCE YEARS80+EXPERTS12
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PART OF DIGITAL CLUSTER
superanalytics.fi someco.fi
DIGI MARKETING
SOFTWARE
sofokus.com kompozure.fi
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E-COMMERCE CONSULTATION
E-COMMERCE SOLUTIONS
MAINTENANCE& CARE
VALUE CREATING WEB SITES
TAILORING& INTEGRATIONS
TICKET SALES& BOOKING
We have got very good respond from our customers. It is very niceto hear that our customers are extremely satisfied with our shop.
Hanna-Kaisa RiskuCEO
Kauppahalli24.fiBest e-grocery store in Finland 2013
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IDENTIFY YOUR STARTING POINT
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Source:
DIG
ITAL M
ATUR
ITY
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DIGITAL LEADERS:
Source:
MORE PROFITABLE26%MORE REVENUE9% HIGHER MARKET VALUATION12%
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CHOOSE YOUR PATH
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1) Ready-made channels2) Cloud e-Commerce3) CMS plug-ins4) e-Commerce platforms5) Multi vendor6) Specialized solutions
PATHS
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1) READY-MADE CHANNELS
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2) CLOUD E-COMMERCE
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3) CMS PLUG-INS
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4) E-COMMERCE PLATFORMS
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5) MULTI-VENDOR STORE
Kalastamo.comDreamPetStore.com
Kauppahalli24.fiBellapuoti.com
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rocketrip.com
hoteltonight.com
airbnb.com
tripbam.com couchsurfing.org
6) TRAVEL 2.0 (SPECIALIZED SOLUTIONS)
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PRICE & DEPLOYMENT TIME
PRICE
DEP
LOYM
ENT
TIM
E
2) CLOUD
3) CMS PLUG-IN
4) PLATFORM
5) MULTI-VENDOR
1) READY-MADE
6) SPECIALIZED
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FLEXILIBITY & COMPETITIVE ADVANTAGE
ABILITY TO CREATE COMPETITIVE ADVANTAGE
FLEX
IBIL
ITY
2) CLOUD
3) CMS PLUG-IN
4) PLATFORM
5) MULTI-VENDOR
1) READY-MADE
6) SPECIALIZED
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FUTURE?
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Internet of things?100B+
Source: KPCB