Download - Digipack & Poster Analysis
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5/19/2018 Digipack & Poster Analysis
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From looking at the album cover, we already knowthat there is explicit content and parental advisory isrequired, as the sign is already been printed on thetop right hand side of the album cover.
The look onEminem's faceseems reallyserious, whichlinks to the albumtitle Not Afraid
as from look onhis face it doeslook as if Eminemis not afraid ofanything and canconquer his fears.
From looking at the album cover title and its font, we can see that there is use of san serif
typography as there are no flicks of curves at the end of the letters. The title and artistsname is in big bold white and blue colours, which help emphasise the seriousness of thealbum.
The backgroundcontains colours suchas white and reallylight shades of grey.
The white in thebackground helps tosignify the purity ofthe album and thelight shades of greyhelp to signify nospecific emotion andalso just has a neutral
impact on the albumoverall.
The clothesthe artistwears in thealbum coverseems verycausal as it isnothing overthe top,
instead it is justa leather
jacket, whitetop and achain.
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The typography that is used in this album cover is not bond and strong, which makes the album cover
look too strong. There is use of san serif fonts because the title and the band name does not havecurves on the letter. This helps to signify a causal and calm look and nothing too heavy or overdominating.
The still image of all the girls, shows avery natural look that the cameramay have caught during the rightmoment.
The shadow of
the trees that isshown on theground links intothe band nameFifth Harmonyas we can seethe shadow ofthe album nameon the ground
too.As the genre of FifthHarmony is mainlyHip Hop, we can tellthat this is the genrebecause of the stillimage and thetypography used weare automatically
able to tell that FifthHarmony havecreated a Hip Hopmusic video and dueto the album coverwe are able to signifythis straight away.
This album cover does not support Laura Mulveys theory ofthe Male Gaze as this does not objectify women asproviding pleasure for men by using their assets. As in thisalbum cover we can tell that the women in this album coverare not using their assets to provide pleasure for men neitherask for attention.
Also, as there are 5
band members, eachmember is shown to beequal in the albumcover due to the waythey have all beenpositioned. It shows theequality between allband members andneither individual is over
dominating comparedto the others.
By looking at the albumcover we can infer thatthe album is targeted atmainly girls agesbetween 15-21. Mainlybecause of the activitythey are taking part in,
which is roller skatingwhich changes theaudiences view. As itmakes them think thatthe music or music videoswill not be explicit.
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The album title is printed in the top right handcorner in san serif handwriting to make the itlook neutral and casual rather than making itlook strong and over dominating, whichwould come across as being too powerfulespecially if the title is small and in the corner.
While if we look on the other side thetop left hand side, we can see Jay Zsname that has been written in fully seriftypography as we can see the curvesat the end of each letter. This helps toemphasise the artists name in big boldserif handwriting.
The album cover ismainly white whichsignifies purity andpower of the albumcover. While the redsignifies dominanceand determination to
sell this album andmake it the best.
The 3 red bold linesthat are shown in themiddle, link to the 3 redblack lines in the topright hand corner
which seem to linktogether as the lineslook very similar.Although, the onlydifference is that theRed lines are strong,bold and morepowerful while theBlack lines in the corner
are just a smallercondensed version of
the Red lines.
The album cover doesnot have lots of imagesbecause it contains acollage of manydifferent instruments adequipment whichrelates to Jay Z and his
career. Having aalbum cover as beingnot too over the tophelps the audience totake in all the detailfrom the album cover.Rather than having lotsof different colourfulimages which would
make it harder for theaudience to takenotice of all the imagesin the album cover.
Overall, the way the album cover has been presented it gives apositive view/effect on the audience because there is noexplicit content on the album cover. The target audience for
the album The Blueprint 3 would be people aged between 16-35
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5/19/2018 Digipack & Poster Analysis
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The change that has happened between the album A Girl Like Me and
Unapologetic supports the statement of Good Girl Gone Bad. We canautomatically see the difference between the 2 albums. As in A Girl Like Me there is
not explicit content such as nudity, while in the album Unapologetic there is a little
bit of explicit content such as nudity of her body, however not her assets. There hasbeen a significant transformation between the 2 albums she released.
The typography thathas been used in thein the album coverfor Unapologetic is
the use of serif
typography as thereis no flicks or curvesused at the end ofthe letter. It has beenwritten in a fancyway, throughout thewhole album cover.
The album cover ismainly covered with
the still image ofRihanna herself, whichcould mean that themusic videos in thisalbum do containperformances fromRihanna herself.
The look that Rihanna
has on her face in thestill image, shows avery serious look andserious side to her aswe would not expectthe album cover tohave the artistportrayed as being
serious.
This album would be aimed at a older audience because of theexplicit content that is shown from the start on the album cover,which means it would be inappropriate for younger aged people.Therefore. I think that the target audience for this album would be16+ and nothing younger than 16.
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The two womenshown runninginto the oceanare shownwearing a bikinion the front ofthe albumcover. Thiswould agreewith LauraMulveys Male
Gaze theory
especiallybecause theywere notwearing
anything otherthan the bikini.This wouldprovide somesort of pleasureto menbecause thewomen and not
fully dressed.
The colours that have been used show differentshades of blue, to show the calm atmosphere of thesetting. This would attract the audience to buy thisalbum because the album cover looks so plain, yetbecause of the simplicity in the different shadeswould make the audience want to buy it.
The big bold handwriting of the albumname and the artists name shows thesignificance and the purity of the namebecause it has been written in big bold
white letters.
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The font of the album cover and the artists namehas been written in san serif typography. The bigwhite bold letters help the album cover to standout as thats the first thing the audience would
see in detail.
By compared both albumsBlame and I Need YourLove we can see that
Calvin Harris tries to createsynergy between most ofhis albums as when he putshis name on the albumthere are always 2 linesunder his name, this showsthe synergy that CalvinHarris tries to createbetween his products.
Even though thealbum cover hasCalvin Harriss
name in big boldfont, the picture isof a woman. Thisshows howpowerful it ishaving a womenas the mainpicture and itconvinces peopleto purchase thealbum. Thisobjectifies womenas it agrees with
Laura Mulveystheory of theMale Gaze
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The typography for the font has been all written in serif,We can tell that the typography is serif, due to thecurves and flicks at the each of the letters in the albumtitle and also the where it says the artists name.
If we look at Ariana Grandes face in the album cover, we can
conclude that she has a very serious looks on her face which
makes it look as if she has a lot of attitude as well. Also due to
the way she has been positioned on the chair and she is flicking
her hair in the still image.
As Ariana Grandeis quite a girly girl.
In this album
cover, this does
not look like the
case as there is
no sign of any
feminine colours
as the paincolours are black
and white. The
black helps to
connote a mystery
and also being in
power. While the
white long
boot/heels she is
wearing helps toconnote
cleanness and
purity.
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Laura Mulvey's (1975) used the term MaleGaze that argued that women areobjectified as sex objects to provide visualpleasure for men.If we look at the way Beyonc is positionedin the advertisement you can see herbreasts and derriere are the main focuses
in the advertisement to convince morepeople to come watch the concert.
The link between theadvertisement font and the fontof her perfume shows that there isa link between the 2 because sheuses the same font for both. Thistell us she is uses synergy topromote her product becausewhenever we would see this font
we would associate it withBeyonc's product.
The advertisement ofBeyonc's concert shows astill image of Beyoncperforming her songs.
The colours in the poster advertising her concert showconsistency with the colours that they have used. Aswe can see her clothes are purple which match thebackground which is also full of different shades ofpurple. The purple could be used because this mightgo with the theme of the song. Therefore, they usedthe different shades of purple to actually relate to theactual music video.
The way Beyonce has beenpositioned in theadvertisement of the posterand by also looking at herfacial expressions while she issinging allows us to signify
that she is passionate aboutwhat she does
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5/19/2018 Digipack & Poster Analysis
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The black and grey in the poster for Jay Z tours
Magna Carter signifies a really strong and powerful
album as the whole album consists of only 3 main
colours: Black, Grey and White.
The tour includes all the main details such as: where the
concert is taking place, the dates of the concert and where
you are able to purchase the tickets from. In addition to
showing how the album cover looks like.
If we compare
the album cover
for Magna
Carter and the
tour poster, we
can see that the
same font,same
typography of
san serif and in
addition to the
same picture.
This allows
audience to
identify that this
is Jay Zs album
and also that it
is promoting his
concert.
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The colours that are
in the tour poster
are mainly gold and
red. This connotes
the feminine side to
Beyonce and it
looks like she is
dressed as royalty,especially due to the
way she has been
positioned in the still
image. The gold
signifies success,
wealth and also how
prestige she is.
While the redsignifies ambition
and determination.
The typography that has been used is serif, as we can
see the sharpness of each letter at the end of the
letter. This type of typography suits the tour poster
because it shows how strong and powerful Beyonce is.
In addition, it shows how good the album and her
concerts buy be.
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5/19/2018 Digipack & Poster Analysis
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Emeli Sande
featured on thefront cover of The
Big Issue talking
about her album
and which links
into the title of the
magazine My
Blonde Ambition.
Emeli Sande
wears dark colourclothing so that
the main focus is
on her face and
also her hair as it
is blonde. The
main focus is on
her face as it
allows it to focuson the different
colour tones that
there are.
The font that is used on the front cover of the magazine shows
really bold and block letters for the magazine name, artists name
and the title of the article. The typography that has been used
throughout the whole front cover is the use of san serif typography
as the letters are bold and in blocks.
The use of the dark
background shows
many different shades of
grey and then slowly
builds up to the colour
black. As the
background is dark it
emphasises the focus
on Emeli Sande which is
what the point of the
front cover of the
magazine is.
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The tour poster for Jessie K includes all the dates
where the tour will be taking place and also all the
dates. The poster also includes the where customersare able to purchase tickets and the website too.
The typography that has
been used for this is
serif typography as we
can see the curves that
have been used in each
letter. The artists namein serif allows the poster
to give it a feminine
look, while the other
colours are mainly
black.
If we look at her album
cover for Who You Are
and the compare it to the
tour date poster, we cansee that Jessie J has made
synergy as she is
promoting her concerts but
in addition as the same
time she is able to promote
her Who You Are album as
well.
The use of the black throughout most of the poster,
makes not only the album look really strong and
powerful it also makes Jessie J look powerful as an
artist too.
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The typography that had been used is san serif as the font is bold, big
and in white, which tries to signify the purity of the tour poster. As there
are no dates and location on the poster, this would encourage the
audience to find out more about the concert
The split from the middle of the poster, shows that both
Eminem and Rihanna are equal in the Monster Tour. We
can tell this because both Eminem and Rihannas face is
shown half and half.
As Rihannas half is the
colour blue. The blue
signifies depth, stability,
intelligence and faith inwhich we are able to
relate to the album as the
song Monster is a very
deep song and could
have a strong meaning
behind it.
While as Eminems
half is red. The red
signifies many
different things suchas: determination to
make the album and
concerts succeed, it
signifies strength,
courage and also
willpower.
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For Kanye Wests tour Yeezus we can see that the
typography that has been used is mainly serif for the tour
name. This type of typography has been used because it
tries to look like the actual album cover title. Therefore, it
tries to create synergy with Kanye Wests album cover.
While Kanye Wests name has been written in san
serif typography, as it allows the audience to take
in who is performing at the concert. The big black
bold letters shows how important and powerful
Kanye West must be as an artist.
The colours are mainly
black and then there is
shade of gold in the
middle, which would
make the audiencethink that the actual
artist is shown on the
tour date poster. The
black signifies power
which Kanye West
would have from this
poster. While the shade
of gold signifies thesuccess of his album.
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If we look at the tour date
poster. We can see that
there is the use of san
serif typography that has
been used throughout
the whole poster. We can
tell that there is the use
of san serif typography
as we can see each letter
being bold and straightand there being no
curves at the end of each
letter.
In addition, the poster
shows all the main
information such as:
when the tour is taking
place, where it is taking
place, the tour which is
taking place In the
Lonely Hour and also
tells the audience when
and where tickets would
be available to purchase.
The colours that are
used which are all black
and white have a major
emphasis on the tour
name which is In The
Lonely Hour. Usually
when we would hear the
word Lonely we wouldassociate with sorrow
and think of colours
such as black and white.
This is because these
are the colours we have
learnt to associate with
sorrow.