![Page 1: Digital Du Nord: How Minnesota Leads Digital Innovation](https://reader038.vdocument.in/reader038/viewer/2022110219/58ecbfbe1a28ab5f7a8b459f/html5/thumbnails/1.jpg)
MASTER’S PUBDigital du Nord: How Minnesota Leads Digital Innovation
![Page 2: Digital Du Nord: How Minnesota Leads Digital Innovation](https://reader038.vdocument.in/reader038/viewer/2022110219/58ecbfbe1a28ab5f7a8b459f/html5/thumbnails/2.jpg)
@CRAIGPLADSONStrategist & Educator
Digital River
Colle+ McVoy
General Mills
GoKart Labs
Gustavus B.A. ‘00
UST M.B.A. ‘10
U of M Adjunct ’16 -‘17
![Page 3: Digital Du Nord: How Minnesota Leads Digital Innovation](https://reader038.vdocument.in/reader038/viewer/2022110219/58ecbfbe1a28ab5f7a8b459f/html5/thumbnails/3.jpg)
WE STARTED INVENTING SUPER COMPUTERS IN THE 1950’S
![Page 4: Digital Du Nord: How Minnesota Leads Digital Innovation](https://reader038.vdocument.in/reader038/viewer/2022110219/58ecbfbe1a28ab5f7a8b459f/html5/thumbnails/4.jpg)
![Page 5: Digital Du Nord: How Minnesota Leads Digital Innovation](https://reader038.vdocument.in/reader038/viewer/2022110219/58ecbfbe1a28ab5f7a8b459f/html5/thumbnails/5.jpg)
“THE EXPLORERS OF YESTERDAY CAN GUIDE US INTO THE FUTURE.”
![Page 6: Digital Du Nord: How Minnesota Leads Digital Innovation](https://reader038.vdocument.in/reader038/viewer/2022110219/58ecbfbe1a28ab5f7a8b459f/html5/thumbnails/6.jpg)
We’re home to 17 Fortune 500 companies.
![Page 7: Digital Du Nord: How Minnesota Leads Digital Innovation](https://reader038.vdocument.in/reader038/viewer/2022110219/58ecbfbe1a28ab5f7a8b459f/html5/thumbnails/7.jpg)
We’ve raised $1B in venture capital funding
the past two years.
Sources: Minnesota Department of Employment and Economic Development, Star Tribune
![Page 8: Digital Du Nord: How Minnesota Leads Digital Innovation](https://reader038.vdocument.in/reader038/viewer/2022110219/58ecbfbe1a28ab5f7a8b459f/html5/thumbnails/8.jpg)
Sources: Kauffman Foundation, U.S. Bureau of Labor Statistics, TechCrunch
Our 5-year survival rate of new businesses is 50%.
![Page 9: Digital Du Nord: How Minnesota Leads Digital Innovation](https://reader038.vdocument.in/reader038/viewer/2022110219/58ecbfbe1a28ab5f7a8b459f/html5/thumbnails/9.jpg)
Sources: Kauffman Foundation, U.S. Bureau of Labor Statistics, EverywhereOnce.com
89.3% of the business funded by our Angel Tax Credit have succeeded.
![Page 10: Digital Du Nord: How Minnesota Leads Digital Innovation](https://reader038.vdocument.in/reader038/viewer/2022110219/58ecbfbe1a28ab5f7a8b459f/html5/thumbnails/10.jpg)
Sources: Kauffman Foundation, U.S. Bureau of Labor Statistics, Star Tribune
We rank among the top five states in new
patents per capita.
![Page 11: Digital Du Nord: How Minnesota Leads Digital Innovation](https://reader038.vdocument.in/reader038/viewer/2022110219/58ecbfbe1a28ab5f7a8b459f/html5/thumbnails/11.jpg)
Source: MPRNews.com
We are home to some of the world’s
best inventions.
![Page 12: Digital Du Nord: How Minnesota Leads Digital Innovation](https://reader038.vdocument.in/reader038/viewer/2022110219/58ecbfbe1a28ab5f7a8b459f/html5/thumbnails/12.jpg)
Source: LinkedIn
We have 5,123 people with ‘digital innovation’ in their LinkedIn profile.
![Page 13: Digital Du Nord: How Minnesota Leads Digital Innovation](https://reader038.vdocument.in/reader038/viewer/2022110219/58ecbfbe1a28ab5f7a8b459f/html5/thumbnails/13.jpg)
Source: Tech.MN, GoKart Labs
We’ve created 560 digital startups.
![Page 14: Digital Du Nord: How Minnesota Leads Digital Innovation](https://reader038.vdocument.in/reader038/viewer/2022110219/58ecbfbe1a28ab5f7a8b459f/html5/thumbnails/14.jpg)
Source: Brandwatch
We tweeted about digital innovation and marketing
10,000 times in 2016.
:happy: :puzzled:
![Page 15: Digital Du Nord: How Minnesota Leads Digital Innovation](https://reader038.vdocument.in/reader038/viewer/2022110219/58ecbfbe1a28ab5f7a8b459f/html5/thumbnails/15.jpg)
DIGITAL INNOVATION HAPPENING IN THE TWIN CITIES
![Page 16: Digital Du Nord: How Minnesota Leads Digital Innovation](https://reader038.vdocument.in/reader038/viewer/2022110219/58ecbfbe1a28ab5f7a8b459f/html5/thumbnails/16.jpg)
DIGITAL INNOVATION HAPPENING IN THE TWIN CITIES
The Big Know KidizenBest Buy
![Page 17: Digital Du Nord: How Minnesota Leads Digital Innovation](https://reader038.vdocument.in/reader038/viewer/2022110219/58ecbfbe1a28ab5f7a8b459f/html5/thumbnails/17.jpg)
GoKart Labs invented a content marketing startup that’s raised $4 in venture funding and is changing the way brands
think about engaging with their audiences.
![Page 18: Digital Du Nord: How Minnesota Leads Digital Innovation](https://reader038.vdocument.in/reader038/viewer/2022110219/58ecbfbe1a28ab5f7a8b459f/html5/thumbnails/18.jpg)
THE LEARNING ECONOMY IS REAL
![Page 19: Digital Du Nord: How Minnesota Leads Digital Innovation](https://reader038.vdocument.in/reader038/viewer/2022110219/58ecbfbe1a28ab5f7a8b459f/html5/thumbnails/19.jpg)
Everyone remembers their favorite teacher.
This is mine
memorable and influential.
TRANSFORMING THE ROLE OF BRAND IN CULTURE
WHO WE’RE WORKING WITH
Everyone loves their favorite teacher. The Big Know helps brands be that teacher.
![Page 20: Digital Du Nord: How Minnesota Leads Digital Innovation](https://reader038.vdocument.in/reader038/viewer/2022110219/58ecbfbe1a28ab5f7a8b459f/html5/thumbnails/20.jpg)
Powering better marketing through branded education
![Page 21: Digital Du Nord: How Minnesota Leads Digital Innovation](https://reader038.vdocument.in/reader038/viewer/2022110219/58ecbfbe1a28ab5f7a8b459f/html5/thumbnails/21.jpg)
79%PARTICIPATE IN DISCUSSIONS
3,000+DISCUSSIONS PER COURSE
Inspiring deep engagement through community &
discussion
![Page 22: Digital Du Nord: How Minnesota Leads Digital Innovation](https://reader038.vdocument.in/reader038/viewer/2022110219/58ecbfbe1a28ab5f7a8b459f/html5/thumbnails/22.jpg)
35%OF TIME IS SPENT WITH LEARNING ACTIVITIES
Going beyond passive consumption with strategic
learning exercises
![Page 23: Digital Du Nord: How Minnesota Leads Digital Innovation](https://reader038.vdocument.in/reader038/viewer/2022110219/58ecbfbe1a28ab5f7a8b459f/html5/thumbnails/23.jpg)
Good relationships take time. The Big Know gets you that time.
56 minAVG. ENGAGEMENT TIME PER LEARNER
![Page 24: Digital Du Nord: How Minnesota Leads Digital Innovation](https://reader038.vdocument.in/reader038/viewer/2022110219/58ecbfbe1a28ab5f7a8b459f/html5/thumbnails/24.jpg)
FREE PASSES: GKL 100OFF
![Page 25: Digital Du Nord: How Minnesota Leads Digital Innovation](https://reader038.vdocument.in/reader038/viewer/2022110219/58ecbfbe1a28ab5f7a8b459f/html5/thumbnails/25.jpg)
DIGITAL INNOVATION HAPPENING IN THE TWIN CITIES
The Big Know KidizenBest Buy
![Page 26: Digital Du Nord: How Minnesota Leads Digital Innovation](https://reader038.vdocument.in/reader038/viewer/2022110219/58ecbfbe1a28ab5f7a8b459f/html5/thumbnails/26.jpg)
“We didn’t die. Check.
Source: Star Tribune, BestBuy.com
![Page 27: Digital Du Nord: How Minnesota Leads Digital Innovation](https://reader038.vdocument.in/reader038/viewer/2022110219/58ecbfbe1a28ab5f7a8b459f/html5/thumbnails/27.jpg)
In my turnaround manual, which I have, you don't start with strategy.
You start with improving what you have. Then you work on strategy later, and that's where we are.
Source: Star Tribune, BestBuy.com
“
![Page 28: Digital Du Nord: How Minnesota Leads Digital Innovation](https://reader038.vdocument.in/reader038/viewer/2022110219/58ecbfbe1a28ab5f7a8b459f/html5/thumbnails/28.jpg)
Source: Star Tribune, BestBuy.com
1. Improving the customer experience 2. Energizing employees 3. Deepening relationships with vendors 4. Increasing ROI through cutting costs 5. Growing sales
![Page 29: Digital Du Nord: How Minnesota Leads Digital Innovation](https://reader038.vdocument.in/reader038/viewer/2022110219/58ecbfbe1a28ab5f7a8b459f/html5/thumbnails/29.jpg)
Source: Star Tribune
1. Made peace with Richard Shulze 2. Reined the store’s global footprint 3. Cut $1 billion in costs 4. Set up mini-shops within stores 5. Overhauled the supply chain
![Page 30: Digital Du Nord: How Minnesota Leads Digital Innovation](https://reader038.vdocument.in/reader038/viewer/2022110219/58ecbfbe1a28ab5f7a8b459f/html5/thumbnails/30.jpg)
ONLY 1% OF VISITORS ACTUALLY BOUGHT SOMETHINGNOVEMBER 2012
![Page 31: Digital Du Nord: How Minnesota Leads Digital Innovation](https://reader038.vdocument.in/reader038/viewer/2022110219/58ecbfbe1a28ab5f7a8b459f/html5/thumbnails/31.jpg)
ONLINE SALES FROM 7% TO 13% OF U.S. REVENUE2012 - 2016
PRICE MATCH STORE PICKUP
![Page 32: Digital Du Nord: How Minnesota Leads Digital Innovation](https://reader038.vdocument.in/reader038/viewer/2022110219/58ecbfbe1a28ab5f7a8b459f/html5/thumbnails/32.jpg)
2012 2016
$10
$40
NYSE: BBY
![Page 33: Digital Du Nord: How Minnesota Leads Digital Innovation](https://reader038.vdocument.in/reader038/viewer/2022110219/58ecbfbe1a28ab5f7a8b459f/html5/thumbnails/33.jpg)
DIGITAL INNOVATION HAPPENING IN THE TWIN CITIES
The Big Know KidizenBest Buy
![Page 34: Digital Du Nord: How Minnesota Leads Digital Innovation](https://reader038.vdocument.in/reader038/viewer/2022110219/58ecbfbe1a28ab5f7a8b459f/html5/thumbnails/34.jpg)
![Page 35: Digital Du Nord: How Minnesota Leads Digital Innovation](https://reader038.vdocument.in/reader038/viewer/2022110219/58ecbfbe1a28ab5f7a8b459f/html5/thumbnails/35.jpg)
![Page 36: Digital Du Nord: How Minnesota Leads Digital Innovation](https://reader038.vdocument.in/reader038/viewer/2022110219/58ecbfbe1a28ab5f7a8b459f/html5/thumbnails/36.jpg)
![Page 37: Digital Du Nord: How Minnesota Leads Digital Innovation](https://reader038.vdocument.in/reader038/viewer/2022110219/58ecbfbe1a28ab5f7a8b459f/html5/thumbnails/37.jpg)
We failed many more times from that point three years ago to now. I believe that women, especially
mothers, are really good at failing because we endure.
We’re built for picking ourselves back up, analyzing our failure, learning from it, and carrying on. If something doesn’t work the first ten times, we
continue to seek creative solutions.
“
![Page 38: Digital Du Nord: How Minnesota Leads Digital Innovation](https://reader038.vdocument.in/reader038/viewer/2022110219/58ecbfbe1a28ab5f7a8b459f/html5/thumbnails/38.jpg)
DIGITAL INNOVATION HAPPENING IN THE TWIN CITIES
The Big Know KidizenBest Buy
![Page 39: Digital Du Nord: How Minnesota Leads Digital Innovation](https://reader038.vdocument.in/reader038/viewer/2022110219/58ecbfbe1a28ab5f7a8b459f/html5/thumbnails/39.jpg)
MAKING DIGITAL INNOVATION HAPPEN
![Page 40: Digital Du Nord: How Minnesota Leads Digital Innovation](https://reader038.vdocument.in/reader038/viewer/2022110219/58ecbfbe1a28ab5f7a8b459f/html5/thumbnails/40.jpg)
Get Started
![Page 41: Digital Du Nord: How Minnesota Leads Digital Innovation](https://reader038.vdocument.in/reader038/viewer/2022110219/58ecbfbe1a28ab5f7a8b459f/html5/thumbnails/41.jpg)
Bet The Garden, Not The Farm
![Page 42: Digital Du Nord: How Minnesota Leads Digital Innovation](https://reader038.vdocument.in/reader038/viewer/2022110219/58ecbfbe1a28ab5f7a8b459f/html5/thumbnails/42.jpg)
Less Planning, More Making
![Page 43: Digital Du Nord: How Minnesota Leads Digital Innovation](https://reader038.vdocument.in/reader038/viewer/2022110219/58ecbfbe1a28ab5f7a8b459f/html5/thumbnails/43.jpg)
Act On Complacency
![Page 44: Digital Du Nord: How Minnesota Leads Digital Innovation](https://reader038.vdocument.in/reader038/viewer/2022110219/58ecbfbe1a28ab5f7a8b459f/html5/thumbnails/44.jpg)
Embrace Design Thinking
![Page 45: Digital Du Nord: How Minnesota Leads Digital Innovation](https://reader038.vdocument.in/reader038/viewer/2022110219/58ecbfbe1a28ab5f7a8b459f/html5/thumbnails/45.jpg)
Find Your Side Hustle
![Page 46: Digital Du Nord: How Minnesota Leads Digital Innovation](https://reader038.vdocument.in/reader038/viewer/2022110219/58ecbfbe1a28ab5f7a8b459f/html5/thumbnails/46.jpg)
THANK YOUDigital du Nord: How Minnesota Leads Digital Innovation
craigpladson.com
craigpladson