Transcript
Page 1: Digital First: A Philosophy (Collaborate Bristol 2014)

DIGITAL FIRST:

A PHILOSOPHY

Simon Norris

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“The Power of the Web is in it’s universality.

Access by everyone regardless of disability is

an essential aspect.”

Tim Berners Lee

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ACT I

PAST PRESENT FUTURE

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1989Simon Norris

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1990

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1991Simon Norris

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1992

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45 million people are

using the internet

1996

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544 million people

are using the internet

2002Simon Norris

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The web as we know it is 20 years old

1.73billion users

2009Simon Norris

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Simon Norris

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Simon Norris

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Simon Norris

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Simon Norris

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Simon Norris

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Simon Norris

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Simon Norris

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Simon Norris

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Simon Norris

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Happy wife.

Result!

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FINANCE SALES MARKETING I.T. HR

DIGITAL

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DIGITAL

FINANCE SALES MARKETING I.T. HR

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DIGITAL

FINANCE SALES MARKETING I.T. HR

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FINANCE SALES DIGITAL MARKETING I.T. HR

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FINANCE SALES DIGITAL MARKETING I.T. HR

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FINANCE SALES DIGITAL MARKETING I.T. HR

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FINANCE SALES MARKETING I.T. HR

DIGITAL

ORGANISATION

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Key moments

of interaction

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Key moments

of interaction

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Simon Norris

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6 Principles for

digital first thinking

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Digital is everywhere

(and in everything)

1

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Start by thinking in terms

of journeys

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Know that journeys are

part of an ecology

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Understand we are not

limited by technology but

our thinking

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In a digital first reality,

thinking rules.

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Thinking

is experience

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THANK YOU

§

Simon Norris


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