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Digital health: guidance, support and best practice
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About me
• I work in the digital communications team at the Department of Health
• Responsible for the way the Department uses the public web: websites, social media and digital engagement
• We publish information for health and social care professionals
• Deliver digital engagement opportunities and guidance, for communications with the media and public
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Today
• A little bit about digital at Department of Health
• Some examples
• Your hopes and fears
• Starting out
• Useful resources
• Discussion
• Next steps
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Digital at DH
The Department’s digital strategy focuses on:
• Doing the basics very well• Putting effort into the things that matter most• Removing the novelty from doing brilliant digital communications
We use digital tools and techniques to:
• Listen• Engage• Broadcast
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Examples
Engagement: www.healthandcare.dh.gov.uk
Conversations: http://conversations.dh.gov.uk
Crowdsourcing: www.mapsandapps.dh.gov.uk
Webchats: www.webchat.dh.gov.uk
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Your hopes and fears
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Those words in more detail• Use (what channels and why)
– Listen to the social web– Go where your audience are
• Restrictions, process– DH social media policy in one place– Ask us, look for evidence of what’s happening elsewhere
• Profiles– Be credible, consistent, responsive, integrated– Civil Service guidelines:
http://www.civilservice.gov.uk/about/resources/participation-online
• Time– Use tools and channels that will help you, not hinder
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Useful resources
DH digital resources: www.digitalhealth.dh.gov.uk
NHS social media community: www.nhssm.org.uk
Digital across Government: http://digital.cabinetoffice.gov.uk/
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Discussion
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Next steps