Download - Digital marketing Basics by Prof. Vijay Tandon, Director, PGDM, Universal Business School
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The Digital era…
Prof. Vijay TandonDirector - PGDM/PGCM/PGPMUniversal Business SchoolTopic - Digital Marketing (Basics)
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Welcome to a brave new world
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Vijay Tandon on Digital Marketing @ UBS
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What isDigital Marketing?
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What is Not Digital Marketing“The Traditional Marketing”
What is Digital Marketing
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What is Traditional Marketing??
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What is Digital MarketingDigital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets & game consoles to engage with stakeholders.
Digital Marketing is the use of digital channels to promote or market products and services to consumers and businesses.
Digital marketing applies technologies/platforms - websites, e-mail, apps & social networks.
Digital Marketing can be through internet channels like Social Media, E-mails ads, Banner ads, etc.
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Digital Marketing is promotion of Products/Brands via one or more forms of
electronic media
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Digital Marketing vs. Traditional Marketing
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Traditional vs. Digital MarketingThe Real difference….
Monologue Dialogue
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Limitations of Traditional Marketing
One way communication No real time feedback
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Traditional Marketing
Digital
What is the impact
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BMW M4 Series - Traditional Marketing
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The Evolution of Marketing(Innovation in Marketing Function)
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Digital Media is every where
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Marketing in the Digital age“The Future of Marketing”
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Digital Customer
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Changing Consumer Behavior The Virtual shops
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The technology behind Digital Marketing
OpportunityThreat
Technology - Ability to open up new markets/Shake existing ones
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Digital Marketing - Technology/PeopleHow to Connect with Customers
How technology is used
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Why do you need a Digital Marketing Strategy
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Why Digital Marketing Strategy?
OpportunitiesLoose Business
Simple answer - Without one you will miss
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Digital Marketing
The key to Success
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What is the heart of Digital Marketing?
Internet
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Impact of Internet?
World Digital World
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Understanding the Digital Consumer?
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Why Digital Marketing Is Important
Access to information any time & any place Source of entertainment, news, shopping & social interaction Communications - Personalized, relevant Consumers are no longer influenced by what you say about your brand Anticipated needs & preferences
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Digital marketing is not about understanding technology, but rather understanding people
Understanding people is the real key to unlocking the potential of Digital Marketing
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People connecting with other people
Digital marketing is not about technology. Its all about people….
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Knowing customers is not enough you must know them
better then anybody else
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How to maximize Digital footprint ?
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Digital Marketer Maximize foot print
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Brands need to focus on being Useful than on being interesting
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Digital Marketing Tools
Digital marketing channels & methods – Marketers can Analyze marketing campaigns
What is working and what isn’t in real time
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By using digital marketing channels & methods - Marketers can Analyze
marketing campaigns What is working and what isn’t in real time
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World of Digital Media is changing @ Phenomenal Pace
Constantly evolving technologies & way people are using them are Transforming How we access information How we interact & communicate with one another on a global
scale Changing the way we choose & buy our products
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Social Media platforms “Marketers want to learn more about”
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Social Media Platforms
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What makes a Good Digital Marketer?Vijay Tandon on Digital Marketing @ UBS
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Qualities of a good Digital MarketerGet hands-on Marketing experience
Know the Lingo
Nurture Your Personal Online Presence
Let Curiosity & Passion Drive You
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An Ideal Digital Marketer
KAM
Comfortable With Technology
Collecting/ Analyzing Data & Converting It Into Actionable Knowledge
Adaptability
Creative ThinkingIntellectual
Curiosity
Thirst for Knowledge
3
4
26
5
17
Business Acumen
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The Digital MarketerTop 5 Media Questions
Marketers want answered How to engage the target
audience
How to measure ROI
Best Social Management tools
How to create Social strategy
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Challenges – Digital Marketers
Big dataIntensifying competition
Proliferation of digital channels
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3 Keys to Digital Marketing Success
Manage complex customer relationships across a variety of channels
Respond to and initiate dynamic customer interactions Extract value from big data to make better decisions faster
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Effective Digital Marketing
Customer PsychologyElectronic Technology
Marketing that bridges
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The New Marketing vs. Old Marketing
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The New Marketing vs. Old Marketing
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Conversions - Generating Business
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Is it worth spending on TV?The ROI
The Traditional Media
Avoiding advertising
Increasingly ineffective
Return on attention
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Business Transformation@ Rapid Pace
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“You are always hitting on a moving target”
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What Is the key to success?Continuous Innovation
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Time to change Business Model
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Thank you….