Download - Digital Marketing - m. powers
Digital MarketingMargaret Powers2015
Agenda Digital Marketing – what is it? Digital Marketing – a game changer for marketers Digital Marketing Trends Analytics that Drive Digital Marketing Future of Digital Marketing How is ADP Using Digital Marketing
Digital Marketing – What is it?
Digital marketing - a group of targeted, measurable, and interactive marketing tactics using digital technologies
Examples of Digital MarketingWEB
• -Search Engine Optimization (SEO) • Search Engine Marketing
(SEM) • Content Marketing• Influencer Marketing• Content Automation• Campaign Marketing• E-commerce Marketing
SOCIAL MEDIA
• Social Media Optimization• E-mail Direct Marketing• E–books
OTHER CHANNELS
• Mobile apps/texting (SMS and MMS)
• Automated callback • On-hold messaging• Mobile ring tones
Popularity and Effectiveness of Digital Marketing Channels and Strategies
https://www.salesforce.com/form/marketingcloud/conf/2015-state-of-marketing.jsp © 2000–2015 salesforce.com, The Landmark @ One Market, Suite 300, San Francisco, CA, 94105, United States
Projected Spend for Marketing
The top five areas for increased marketing spending are:
38% of marketers plan to shift spend from traditional mass advertising to advertising on digital channels in the upcoming year
Social media advertising (70% of marketers)
Social media engagement (67% of marketers)
Social media marketing (70% of marketers)
Mobile applications (66% of marketers)
Location-based mobile tracking (67% of marketers)
Digital Marketing – a game changer for marketers and consumersConsumers More power to the consumer Real-time feedback on products/services adds a new level of
responsiveness needed Customer Reviews - people trust other consumers more than
those trying to sell the product Crowdsourcing influences the destiny of a product Analytics allow marketers to see activity focused around their
marketingMarketers Have to aggressively monitor and respond to/manage feedback on
their products/company Gives marketers the ability to quantify the response to their
marketing
Shifting the Power – Now Inbound (or customer-centric) Marketing
Traditional Media
Social Media
Centralized Push
Decentralized Pull
-Shifted the power to the consumer-Less tolerance from audience for interruption-Technology allows us to block it-shift for marketers becomes - how do you pull them in? -need to create content that is so compelling - it pulls in the audience-message can be more 1 on 1, personalized to the individual or segment-less hijacking of someone else’s traffic (ie: a television show, radio, etc.) – you’re creating your own-
CONTENT
Based on Dion Hinchcliffe’s idea (web2socialcomputingmagazine.com) and as depicted in E-Marketing Judy Strauss and Raymond Frost.
Social Media Trends
2015 SOCIAL MEDIA MARKETING INDUSTRY REPORT, Copyright 2015, Social Media Examiner
Facebook and LinkedIn are the two most important social networks for marketers
Social Media TrendsLinkedIn is #1 for Business to Business Facebook is #1 for Business to Consumer
2015 SOCIAL MEDIA MARKETING INDUSTRY REPORT, Copyright 2015, Social Media Examiner
Benefits of Social Media
2015 SOCIAL MEDIA MARKETING INDUSTRY REPORT, Copyright 2015, Social Media Examiner
Analytics that Drive Digital Marketing
2015 SOCIAL MEDIA MARKETING INDUSTRY REPORT, Copyright 2015, Social Media Examiner
Future TrendsTwitter, YouTube and LinkedIn hold the top spots for future plans: Asignificant 66% of marketers plan on increasing their use of these socialnetworks.Video becoming important: A significant 57% of marketers use video in their marketing; however, 72% want to learn more about video marketing and plan on increasing their use of video.
Podcasting on growth trajectory: Only 10% of marketers are involved with podcasting, yet 26% plan on increasing their podcasting activities and 43% of marketers want to learn more about podcasting.Most marketers aren't sure their Facebook marketing is effective: Only 45% of marketers think that their Facebook efforts are effective.
2015 SOCIAL MEDIA MARKETING INDUSTRY REPORT, Copyright 2015, Social Media Examiner