Hot Digital MarketingTrends 2014 vs. 2024
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Paradigm Shifts
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Predictive & Adaptive Marketing
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Omnichannel Marketing
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“Digital” is Going Away
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The Click is Going Away
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Growth Hacker Marketing
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Radical Transparency
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Screens
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Screens Everywhere
Source: Corning, A Day Made of Glass 2
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Platform-AgnosticConsumers
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Design
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Design as aStrategic Weapon
Invisible Design
Advertising
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AdvertisingEverywhere
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Media Fragmentation
Purpose-Driven Marketing
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Focusing on the Why
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Mobile
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Mobile as the New Hub
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The Mobile Only User
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Video
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Video Growth
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Facebook & Twitter
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Facebook & TwitterMonetization
Real-Time
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Software isEATING Marketing
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Real-Time Bidding
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Real
-Tim
e So
cial
Mash-Ups
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PR, SEO & Social Mash-up
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Paid Search & Display Mash-up
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Social & Mobile Mash-up
Content
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Transmedia Storytelling
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International
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International Growth
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360° Marketing
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Sensory Exploration
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Summary of Trends
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Predictive & Adaptive Marketing
Omnichannel Marketing
“Digital” is Going Away
The Click is Going Away
Growth Hacker Marketing
Radical Transparency
Screens Everywhere
Platform-AgnosticConsumers
Design as a StrategicWeapon
Invisible Design
Advertising Everywhere
Media Fragmentation
Focusing on the Why
Mobile as the Hub
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The Mobile Only User
Video Growth
Facebook & Twitter Monetization
Software is EATING Marketing
Real-Time Bidding
Real-Time Social
PR, SEO &Social Mashup
Paid Search &Display Mashup
Social &Mobile Mashup
Transmedia Storytelling
International Growth
Sensory Exploration
Capitalizing on the Trends
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Holistic Analytics
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