Digital Marketing Trends 2014 Kalle Tiihonen, Smartly.io

Twitter: @ktiihonen

2 Native Advertising

3 Measurement Trends

1 Google Trends

4 The Elvis Lookalike

5 A Surprise!

6 Targeting Trends

7 Facebook Bidding

8 Smartly.io

Agenda

Google Trends

The Old

The New

Native Advertising

Native Advertising

CPM CPC CTR

Measurement Trends

CPA CLV

Lookalikes

Gender Age Location

Targeting Trends

Interests Behavioral targeting Mobile targeting

Retargeting / Website custom audiences Custom audiences Mobile app custom audiences Lookalikes

A/B  tes(ng  is  

required!  

Hi!  =  Moi!  Nice  to  meet  you  =  Hauska  tavata  How  are  you?  =  Mitä  kuuluu?  Fine,  thank  you  =  Kiitos  hyvää  I  love  you  =  Minä  rakastan  sinua  Bye!  =  Näkemiin!  

Finnish Language 101

How to track this?

CPC To get likes, comments, shares or clicks, go with this option

CPM Works best with highly targeted audiences

CPA Works with mobile app installs, page likes, offer claims, and link clicks

oCPM Minimum 25 daily conversions! For large audiences.

Facebook Bidding 101 A/B  tes(ng  

is  required!  

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A/B testing

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Kalle Tiihonen www.smartly.io kalle@smartly.io