Perc

enta

ge o

f Dig

ital B

uyer

s

10%

0%

20%

40%

30%

50%

10%

0%

20%

40%

30%

50%

Entire collection is digital

Cloud services offered more storage

Like the extras included on physical discs

Ability to watch digitally on TV

It is easier to lend or gift physical books

Computers stopped supporting CDs

Ability to convert all physical copies to digital copies

New to digital Still experimenting w/ digital

Regular digital buyer/ some physical

All new purchases are digital

Most of collection is digital

Prefer to watch on TV and it’s easierw/ a disc

Prefer to listen to on a home sound system and it’s easier w/ a CD

Like cover art on some CD packages

Retailers won’t accept trade-ins for digital games, only physical games

Percentage who only buy digital

Movies Music eBooks Videogames

17% 43% 19% 13%

Movies

Music

eBooks

Videogames

WHere are consumers on the digital media adoption curve?

Still Buying physical Only Buying Digital

Reasons continue to purchase physical Reasons for purchasing all digital

Perc

enta

ge o

f Dig

ital B

uyer

s

10%

0%

20%

40%

30%

50%

10%

0%

20%

40%

30%

50%

Entire collection is digital

Cloud services offered more storage

Like the extras included on physical discs

Ability to watch digitally on TV

WHere are Movie consumers on the digital media adoption curve?

New to digital Still experimenting w/ digital

Regular digital buyer/ some physical

All new purchases are digital

Most of collection is digital

Prefer to watch on TV and it’s easier w/ a disc

Percentage who only buy digital

17%

Movies

Still Buying physical Only Buying Digital

Reasons continue to purchase physical Reasons for purchasing all digital