Download - Digital media strategies patrick keane
The Native Advertising Company
Copyright © 2013 Sharethrough, Inc. All rights reserved.
Copyright © 2013 Sharethrough, Inc. All rights reserved.
Sharethrough Distributes Branded Contentthrough In-Feed, Native Placements
227 / 122 MMTotal / Mobile
US Monthly Uniques
94% / 81%Total / Mobile US Reach
So, What is Native Advertising?Enables brands to deliver content in the natural form & function
of the user experience in which it is placed
Sharethrough Native ads behave consistently
with the native user experience, and function
just like editorial content.
Function
Copyright © 2013 Sharethrough, Inc. All rights reserved.
Form
Sharethrough Native ads match the visual
design of the experience they live within, and
look & feel like editorial content.
RecoWidgets
Native Formats are DiversifyingThe IAB has identified six distinct native ad types
Paid Search
PromotedListings
Custom
In-FeedIAB
“Native”
In-Feed Ads Are Continually Evolving
EditorialSearch
2003
Social
2010 2012
In-Feed
of web users scan headlines rather than read articles*
79% Headline Hunting
Evolution of the Feed Driven by Consumption Behavior...
*Jakob Nielsen Usability Research
... And Rapidly Growing Mobile Usage
* Adobe US Digital Video Benchmarks, 2012 http://success.adobe.com/assets/en/downloads/briefs/13926_di_mobile_video_v15.pdf
Facebook Data, TechCrunch http://techcrunch.com/2013/08/13/facebook-mobile-user-count/
* 2013 eMarketer http://www.emarketer.com/Article/US-Time-Spent-on-Mobile-Overtake-Desktop/1010095
Mobile Video Views Are Up
300% From 2011
80%Of US Daily Facebook Users Log on Via a
Mobile Device
2013Time Spent On Mobile
Devices (Non-Voice) has Surpassed Desktop
And Mobile Growth Shows No Signs of Stopping
Mobile Web Usage GrowingForward Projection: Mobile Web Browsing vs Desktop Web Browsing
(2007 - 2015)
Mobile Consumption Trends Have Led to Wide Feed Adoption
All Publishers are Embracing the Feed
of
the
top
Nielsen-ranked news sites deliver content with a feed
Copyright © 2013 Sharethrough, Inc. All rights reserved.
New Design Standard for the Modern InternetFor the first time ever, mobile now dictates desktop design
Copyright © 2013 Sharethrough, Inc. All rights reserved.
New Design Standard for the Modern InternetFor the first time ever, mobile now dictates desktop design
Copyright © 2013 Sharethrough, Inc. All rights reserved.
New Design Standard for the Modern InternetFor the first time ever, mobile now dictates desktop design
Copyright © 2013 Sharethrough, Inc. All rights reserved.
New Design Standard for the Modern InternetFor the first time ever, mobile now dictates desktop design
Copyright © 2013 Sharethrough, Inc. All rights reserved.
New Design Standard for the Modern InternetFor the first time ever, mobile now dictates desktop design
Tech matching the look and feel enables content distribution in the feed
Copyright © 2013 Sharethrough, Inc. All rights reserved.
Key to the Feed: Real-Time Templating™
Launch of Vine
Launch of Instagram Video
Pinterest Promoted
Pins
Spotify Playlists
Sponsored Songza
Concierge
Growth of Medium
Subplot of
2013:
Explosion of
New Content Types
Publishers are embracing new formats
onon
Marketers Are Now Using a Massive Content Toolkit
Photos
Custom Content
VideosShort-Form
VideosArticles Music
All Brands Will Have Unique Content Mixes
Real-Time Templating™
Content Cards
Publishers Need to Support All ContentCapturing Brand Dollars Will Require Content Versatility
