Transcript
Page 1: Digital Newspaper - Coolio Israel

April 2013

�¼¸¿´É¿�ÉøȶǴ´¸»¸¿´¸�ɸ½»´Á³��

³Ç¸º½�ɲ´Æ¿°�¼¸ÇÅ´½�Æ´´¸È�»Á�³ÁÆȳ³�ǵ¶³�°�³´°±����ɸÉÇ°¶³�³¸²½°�Çȯ½�

�Æ´´¸È³�¾¸µ±½°�¼ÀÇ´Ã�¹º��¸·¸Ç°³Marketing�Ç´´¸»¸¿´¸°�³Ç¸º½³�É´²´Æ¿�°¸ÅÆÉ�ɯ�»¸²±³»�¼¸¿¿ºÉ½�ɸ½»´Á³�

ǵ¶³³�»Á�³ÁÆȳ³�¼´ÀÇý�ɲ´Æ¿°�³Ç¸º½³�»È�ÉÇ°¶�¸ÇÅ´½�³º¸Çų�ɸ½´¯»¿¸°³��Ç´´¸»¸¿´¸��³´°±�º°����Çȯ½�ǵ¶³³�»Á��³ÁÆȳ³�¼¸¿¸¸Ã½Æ½�¼¸»³´¿½³�¸Å´ÇÁ°�³¸²½�ɸÉÇ°¶��´½º��Æ´°À¸¸Ã�Ç·¸´´·´���¹º�¼ÀÇ´Ã�¾¸µ±½°�Æ´´¸È³�¸·¸Ç°³�Marketing��

�¼¸¿È°�É´¿´Ç¶¯³�¼´ÀÇó�³¸²½°�ɸÉÇ°¶³�ÀÃÉ�³Å´¯É�É´¯Å´É³´�É´¯Ç¿�¶·È°�³Ç´Å°�³Ç´Ç°��³¸²½³�ɸÉÇ°¶³�É°¶Çɽ�»Á�¾´°È¶�

¼¸°¸ÅÆɳ�»È�É´¸²½³�É´¸ÉÇ´À½³�ÉÀôɴ�¼´Æ½�»È�²´°º�ɱ´Á°�¼´ÀÇó��¹º�¼±�³»´Á�ÇÆÀ½�¹ÇÁÈ�¾´É¸Á��³²�ÇÆǽ��ǯ´¿¸°�������³¯Ç³È�¹»³½°È�³¿È³�³°´ÇƳ������¸È¿¯½�Æ´´¸È³�´»¸²±¸�ɯ�°¸ÅÆÉ�Æ´´¸È³�É´»¸Áð�´µ��¹È½³°�³½±½»��¼¸½¸°�¼¸¿´Ç¶¯³�¼ÀÇ´Ã�ÉÇ°¶È�¼´ÀÇó�ɸ½´¯»¿¸°³���À¸À¸»°´Ã���³½É¶�¼Á�ÉÈdz�ɸÉÇ°¶³�Ç·¸´´·��»Á�¼ºÀ³³�»´²±³�ÇÉ´¸°�³ÈÁ¿È�²Á�³º�³¸²½°�ɸÉÇ°¶³��

²½¯¿´�É´¯½°�¸¿´¸»¸½�¼¸Ç»´²�����

¼Á�ɯµ��²Å»�³½±½³�ɺ»´³È�ÉÇ°´±´��ÉƵ¶É½�³»´½�³»¯È³�¼¯³�¼´ÀÇó�³¸²½°�ɸÉÇ°¶³�»»º°�¸¯²º�¼»ÉȽ´$�³¯Ç¿�¸º�°´Ç�¼¸½ÀÇý³�¾¸²Á�¼¸Èȱ½�³»Ã¯°�¸²º°�±¸È³»�´Ã´À°�»È�Ç°²�ɯ�³Ç´È³�³¿´É¶É³���ǵ¶³�»Á�³ÁÆȳ³��

Ç´´¸»¸¿´¸��³Ç°¶º�É»¸°´½�Æ´È��¯»�³Ç¯È¿�Ç´¶¯½�¼¸¿È°´�É´¿´Ç¶¯³�³¿Ã½��¼¸°¸ÅÆÉ�¼¸°Ç�³¸²½»�ɸÉÇ°¶³�ÉÇŸ¸½´�³°�É´»¸ÁÃ�ɸ°¸À¯½�¼È»�¼´²¸Æ�¼¸±É´½³�¼¸»¸°´½³�³»È���

��Ç´´¸»¸¿´¸���»¸²±É�¼¸°¸ÅÆÉ�ɲ´Æ¿»�³Ç¸º½³��

¼¸½¸°�³»¯�³¯Ç¿�¸º�É´»¸ÁÃ�´µ�ɺ»´³�É´¿Éȳ»��»Á�¸Ã�³°Éº³�¾¸µ±½°�Æ´´¸È³�¸·¸Ç°³� MarketingÉÇ°¶°�Ç´´¸»¸¿´¸�Ç°º�¯»�¼¸¶´·°�¼´ÀÇóÈ�³¸²½°��

ɸÉÇ°¶³�¼»ÉȽ�¼¸¿¶´°´�¼¯³�³ÁÆȳ³�³¸²½°�ɸÉÇ°¶³�»»º°�ɸ¯²º���Çȯº�¼ÉºÇÁ³»�¼ÅÁ°�ǵ¶³³�»Á�³ÁÆȳ³�¼´ÀÇð�¹´É°�É´¿¶³�¯¸°½��

É´¯Å´É»�É´°´·�³°Ç³°����

²´Á�³»´Á�³°Éº³½�¸º�»Á�¸Ã�ɴǴƽ�¼¸°Ç´Æ½³�³Ç°¶»��É´°ÆÁ°�¼¸¿´É¿³��´»»³��Ç´´¸»¸¿´¸°�ɸ½»´Á³�¼¸¿´´ºÉ½�³Ã´ÆÉ°�³°´ÇƳ�»¸²±³»�ɯ�³ÁÆȳ³��

¼´ÀÇð�É´²´Æ¿�³Ç¸º½³�¼±�»Á�¾´°È¶�³ÁÆȳ³�¼´²¸Æ°�¼¸±É´½³�É´ÉÈÇ°��É´¸ÉÇ°¶³��¼Á�ɯµ��Ç´´¸»¸¿´¸�¹¸È½É�¼²Æ»�¼¸±É´½�³¸²½°�ɸÉÇ°¶³�³Ç´Å°�

ɸɴÁ½È½��ÇƸÁ°�¼Á�¼¸±É´½�¼¸½¸¯É½³�¼¸¸Ã´¯°�³¸²½»�´µ���¼³°���AXE�´��Lynx��

Page 2: Digital Newspaper - Coolio Israel

ÇÇƽ»�Ä´¶½�·´»°»�³Å´Ç$��±É´½»�¾¸¸Ã½ÆMonster �º�»È�³¸¸»Á�����ɴǸº½º°��� É´Á´°È ²°»°

É´¯¸Å½°�³°È�¾ºÇų�¸»¯Çȸ³�Âȶ¿�¾´´±½»�°¶Ç�»È�¼¸ÇÅ´½�É°¸°À°�ÇÇƽ³��¸»³¿½�¼¸±É´½³�¼¸¯Å½¿�ȴø¶°�²¸½É½�Ƕ¯�¼¸ºÇ²�ɴȲ¶�ÉǸŸ»� É´·»´°��³Ã¸È¶�»´²¸°´�¼¸Ç¶É½³½����

�ÇÅ´½�¸¿È²¶�³¿´º½³�Coolio �ÇÈï½�¸»³¿½»�±É´½³�ɯŻ�ÇÇƽ³½�·´»°»´� ¹º�¾É¸¿�È´±Ã»�ɯ�¾ºÇų�¼¸½´Æ¸½°�¼¸¿´È�¼¸Á¸Éý´��

°¶Ç½°�¸¯¿´Á½Æ³�±¸È³»´�¹º°�³Ã¸È¶�É°¶Ç¿���

Ç°´²½�ɲ¸¶¸°�ǴǸÆ�ɸ·Æý´Æ�ɸ¯½ÅÁ��É»Á°�±´É¸½�»¶É½³�É´»Æ°��¾´´±½°�É´Ç´Å��È´½¸È»�°Ç�¸½ÁÃ��É´ºµ°�É´¿´ºÉ�³»¯�Coolio� ÇÈï½�ɴȸ½±�ɸ»´ÁÃÉ�»º°�Á±´¿³�ÉǸŸ»�É´²´Æ¿ �ȱý É´ÃÀ´¿�¼Á�¾ºÇų�� ¹´É�ÉǸŸ�Ç´µ¯�»²´°½���

��³¸±Ç¿¯³�±É´½»�¾¸¸Ã½ÆMonster��³¸»Ç·À´¯

Monster ������Ǻ½°�³¸¸»Á�

±É´½�³¸±Ç¿¯³�»¸°´½³�³¸»Ç·À´¯°��Monster ��¯Å¸�¾¸¸Ã½Æ»�°¶Ç¿�¹Ç´¯»�º����É´Á´°È�É´ÁŽ¯°�¸ÇÇƽ�Coolio��¼¸ÇÇƽ³�´°Å´³�¼¸½´Æ¸½°�¼¸¿´È�¸°¶Ç°��É´¸´¿¶³�´±É´½´�»Á�¸Ã�¸Ã´¯�±É´½³����

�¼Á�¼´É�¾¸¸Ã½Æ³�´¿¶°�ÉÇ°¶°��Monster�ɯ�É´¯Å´É�É´»¸Áó��¼¯³´�³ÁÆȳ³�

¼´ÀÇð�É´ÁŽ¯°�Coolio �³É¸¸³�ɸ¯²º��É´¯Å´É�¾¸¸Ã½Æ³�´¸³�²¶�É´¸Á½È½��´¯Ç³´�³¸¸»Á�»È�º����ɴǸº½°�±É´½³�

�¾´´±½�É´¸´ÇÈï��¸ÇÇƽ»�¼¸»²±´Coolio

Page 3: Digital Newspaper - Coolio Israel

�»¯Çȸ°�ɴǶ°¿�É´¸´»¸ÁÃ��coolio�����

¼À¯��É´Ç´²�

ƶŸ�ɸ°�É´°»¶½���³½Ç´±´¸�

Page 4: Digital Newspaper - Coolio Israel

É´¯ÆȽ»�ɸµºÇ½³�³Ç°¶³��FUZE TEA �

ĸ°´·ÀÈ���´Çû¯�À´¯Ç·È����É´»¸ÁÃ�³·Àûɴ¿¿´Å½³�³Ç·���Ç»´½���

Page 5: Digital Newspaper - Coolio Israel

�¸ÇÇƽ�¼Á�É´¸´ÇÈï»�´À�¾¸¯coolio�����¼»´Á³½�É´¸´»¸ÁÃ�

Ç´´¸»¸¿´¸��¾´·Ã¸»��³¸±»°�

Page 6: Digital Newspaper - Coolio Israel

³¿´¿²��³Æ¸Çï�¼´Ç²�

Ç¿±´°��³¸±»°�

�¸ÇÇƽ�¼Á�É´¸´ÇÈï»�´À�¾¸¯coolio�����¼»´Á³½�É´¸´»¸ÁÃ�

Page 7: Digital Newspaper - Coolio Israel

³»·À��³Æ¸Ç½¯�¾´ÃÅ�

·ÃÇÆ��³¸Ã»²»¸Ã��³¸±»°�

�¸ÇÇƽ�¼Á�É´¸´ÇÈï»�´À�¾¸¯coolio�����¼»´Á³½�É´¸´»¸ÁÃ�

Page 8: Digital Newspaper - Coolio Israel

Pampers

�ҏҋҙҋғҖҐ�҂Ҏ�ҏ҇ҋҐҋҚҖ�ғҚҖҐҖ�Ҝ҇Ғқ҅҉�ҏҔ�ҔҋҜҖ҆Ҏ-

��Ҋҙқ�ҙҋҒҔҐ҆�Ҏ҇Ҝҋ҉�ҏҋҙҋқҐ�ҏҋҚ҇҆Ҏ– �҅Ґ�ҏҔ�Ҏ҇Ҝҋ҉

Ҏ҇Ҝҋ҉Ҏ�Ҝ҇҃ҋҊҚ.

�Ҝ҇ҎҋҔҖ҆�ҏ҇҅ҋҙҐ�ҙҎ҉ҍґҒҍ҇Ҝ ,��҉Ҋқ҃�ҏқ҇ҋ҇�ҙҖ҇҆

Ҝ҇ҜқҚ�҆Ҙ҇҉�ҋ҅҇҉ҋҋ�ґҋҋҖҐҙ ,

�Ҝ҂�҆Қ҇Қ҃�҆Қ҇Ҙ҃�҄ҋҘҐ҆ґҍҚҘҎ�ҌҚҔ҆҇�Ҝ҇Ғқ҅҉҆.

�¼¸»¸°´½�¼¸¿¸¸Ã½Æ�³¸²³����»¸Çï����

Page 9: Digital Newspaper - Coolio Israel

Orange���°¸°¯�ɱ¸±¶�

³Ç°¶³�³¯Å¸�ÁÅ°½»�ɶÉ�¼È³���Smartphone sale�¼È»�Éøȶ�É´»¸Áó�ÉÇ°¶�³¸²³�³À¸¸±É³�ÁÅ°½»�¹´É´����ÀÇÿ�¾¸¸Ã½Æ�ÇÅ´¸³�É´·»´°�³°Ç�É´²´Æ¿°�³Ç¸º½³�»º°�¸°¶Ç�Äǯ³���

Page 10: Digital Newspaper - Coolio Israel

»´½Æ°¯�ÉÇ°¶�Á°·�³Æ¸È³�³¸Ç´±·Æ�³È²¶��ÉÆ°¯�»´½Æ¯�¸»´½Æ¯´�

¼¸½Á·°��¼È»�³Ã¸È¶�»È�±É´½³�ɲ´Æ¿°�³Ç¸º½³�¯Å¸�

³Ç°¶³�¾¸¸Ã½Æ»�ȸ¶½½³�ɯ�³¸´´¶³�ɸ¿ºÇų�³È²¶³�

¼¸½´Æ¸½°�¼¸¿´È�¼¸°¶Ç½°�¼¸¯¿´Á½Æ³��

SHAKIRA Elixir�¼È´°³�Ȳ¶³�»È�³Ç¸Æ¯È��¶Æ´»�´¿É´¯�ÁÀ½»�¼»´Á»�·¿Ã³½�¯»½´�

É´¸´ÇÈï����ÉÆȳ�¼È´°³�ɲ´Æ¿°�³Ç¸º½³�³ÉÈÁ¿�³¯Çȳ°�ɸ·´µÆ¯��

ɸǰ²½´�²¶´¸½°����

Page 11: Digital Newspaper - Coolio Israel

�Ç°´²½�³¯´´È½°�³·´ÈÃ�³Ç´¯º»��¹¯�´½º�»º°�Ç°²�É´¯¸Å½°�¼±�¼´¶É°�¼´ÀÇó��

É´²´Æ¿°�³Ç¸º½³�ȸ�ÉÁ²»�¹¸¯��¸É½��³Ã¸¯�³½´��¯»�ƸÃÀ½�Æ´ÁÅ»�¸º³�Ƶ¶��°´È¶�¼±��ÉÁ²»�Ç°²»�¼Á�¼¸¿´Æ�¼¸»¯¸Å¿·´Ã�³ÃÈ°�¼³»È��³°´±°�¼¸¸¿¸Á³��¼¸¯É³»�¼¸È´²¸¶��

É´¿´¸ÁÇ�É´¿´ÇÉô�¼»´Á»�³¿ÉȽ³��ÉǶ¯�¶´Æ»³�·´ÈÃ��¾¿À¸��¹É´¯���

³¸³�Ç´Ç°�¸»�µ¯�¼±´�¼´¸³�Ç´¯»È�³²°´Á³�¼¸¿ºÇųÈ�¼¸»°Æ½�É´·»¶³�³¸¿Æ³�¹´½À°��ÇÅ´½»�»Á�²½³��¼È�¹¸ÇÅ�¼¸È»�ɯ�ȱ²³�ÇŸ¸»´�¼¸»º�¾´´±½´�É´¸´ÇÈï�·´»°»�ÇÉ´¸���ɴDZ»�ÇÉ´¸�¼´Ç±»´�ÇÅ´½»�Á¸±³»�»À»�»È�³¿´Æ³�¯»»�¼¸Ç´É¸´´�»Á�ɸ´´¶�³¸¿Æ³�´»È��

�¼´¸³�ÇÉ´¸�²¸½É½�Ç´Ç°�»¸³½ÉÈ�³¸²½³�°¸¸¶�»¸¶É³»�É´À¶¸¸É³°�ɸ¿¸ÅÇ�ɲ´Æ¿»��

³Ç¸º½³�ÉÇÅ´¸³�Ç´°¸¶�¾´º¿�ÇÅ´½»�ÇÀ½»´�¸Æ´´¸È³�ɽǴ±´�ÇÅ´½»�Ä´ÃÆ»�³Å´¶³�²½³½�¸»°½�³¸¸³ÉÈ�É»´º¸�¼»Áɳ»�´¿½½��

��¼¸¿´ÆÈ�¾ºÉ¸�¯»�¼¸»¯¸Å¿·´Ã�´¿¿À¸���

¹É´¯ �¼¸·»´°�ÇÉ´¸�¼¸Çº´½�ÇÉ´¸��¯´³�·ÃȽ�ǽ¯¿È��

»Á�¸²¸�¾Ã´¯°�¸°¸·Æ¿¸·À¿¸¯�¼Á�É»¸¶É��³É´»¸ÁÃ�»È�³¸²³�¸¿Ã»�³»Á½»�½����³¿È����

��ÇôÁ�»±��

��������������������������������������������������������������²À¸¸½�´¸´�Ç�ÉÅ´°Æ�³¸²³�

Page 12: Digital Newspaper - Coolio Israel

³¸²³��³Ç¸º½�É´²´Æ¿�±´É¸½´�¼´ÀÇû�³Ç°¶³��¶Ç��Ç¿µÇ²�������¶ÉÃ�³»´±À�³¸¸ÈÁɳ�Ç´µ¯�³´´ÆÉ�

¾´Ã»·���������������

�Ç·»µ´¸¿»�´½ÈǸ³³¸²³��´Ç¯È¸³´¼¸¿º²´Á½�


Top Related