Transcript
Page 1: Digital Photography to the Rescue

Digital

Photography

to the RESCUE!

Dr. Curtis R. Rogers

Communications

Director

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Som

e B

asi

c PR

C

once

pts

If they don’t know what you’re library is doing, then you’re not telling them!

Understanding your community.

How do I currently reach patrons?

How could I do a better job?

Budget for PR!

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Types

of

dig

ital

cam

era

s

Webcams/phone cams

Point and shoot

Intermediate

Advanced Consumer

Prosumer dSLR

Professional dSLR

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Cam

era

lense

s

Wide-angle zoom

Standard

Super zoom

Telephoto zoom

Macro

Fisheye

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Pixe

ls

What are pixels? The word "pixel" means a picture element. Every photograph, in digital form, is made up of pixels. They are the smallest unit of information that makes up a picture. Usually round or square, they are typically arranged in a 2-dimensional grid. 

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Setting the Right F-Stop

for Your Digital Photo

• Use an almost-wide-open f-stop to boost sharpness.

• Adjust your depth of fieldby moving f-stops.

• Avoid too-small f-stops.

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Shutt

er

Speed

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ISO

A prefix on film speed ratings that stands for International Standards Organization, the group that standardizes, among other things, the figures that define the relative speed of films.

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Thin

k C

riti

cally

About

How

Your

Libra

ry Is

Port

raye

d

What do you like?What would you change?

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DSLR Basics

www.canonoutsideofauto.ca

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What makes

a good

photograph?

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Com

posi

tion

Rule of ThirdsThe rule of thirds is

the simplest rule of composition. All you do is take your frame and overlay a grid of nine equal sections. This means you split the vertical space into three parts and the horizontal space into three parts. 

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Pers

pect

ive

Photographing your subject straight-on is sometimes the right choice, but you can create visual impact by moving the camera left, right, above, and below.

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Light

Manual settings

Natural light

Indoor lighting

Consider all options!

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Loca

tion

Indoor

Outdoor

Landscape mode?

Portrait mode?

Frame the image

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Size of subjects

Consider settings

Lens type

Tiny?

Giant?

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Consi

dera

tions

Skin tones

Hair and makeup

Eyeglasses/sunglasses

Other details?

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Taggin

g a

nd

Desc

ripti

ons

Tags are “Subject headings” (flickr)

Tagging someone (Facebook) - considerations

Image descriptions, titles, etc.

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Em

aili

ng im

ages

Consider image size

Make a call to confirm

Only send 2-3 images per email

Best option: upload to site and share URL via email

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ED

IT, ED

IT, ED

IT!

Pixlr.com

Use express mode

Upload and edit your image

Crop, adjust colors, use effects, etc.

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PicsArt

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Thank

you!

Questions? Comments?

Dr. Curtis R. Rogers

Communications Director

803-734-8928 [email protected]

Slideshare.net/crr29061


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