Download - Digital Strategy for Whole Foods
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Digital Strategy for Whole Foods
By Feiran Hao
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Women
Asian
Target Audience
Educated People
Adults ages 35-54
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KPI
Generating revenue
Expanding exposure
Gravitating people
Successful campaign
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Big Ideas
Create an international brand that establishes a healthier lifestyle for the
consumers, while at the same time expanding exposure and generating
revenue.
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Tools & Tactics
Digital Marketing
Social media
Internet marketing
Mobile marketing
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Social Media
Customer service tool
Updating information
Promoting events
Educating customers
Promoting healthy
recipes, and cooking tip
content
FacebookBlog platform
PinterestYouTube
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Internet Marketing
•Google •Yahoo!•Bing
Generating website traffic to share company information and product features
.
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Mobile Marketing
•Mobile app
Offering discounts, brand information, dietary advice, and volunteer opportunities for the healthy life styles
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Budget
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Summary