Digital Synergy PackagesDigital Synergy PackagesReal EstateReal Estate
Turnkey digital+print solutions to handle your marketing needs in
a new media landscape.
How can we help market your business?• Optimized Landing Page built with 6 key phrases (OLP 6)
• Optimized Listing News Releases (Blockshopper) for fresh content creation
• Optimized Facebook Fan Page & Facebook Ads (cost per click) to attract fans
• Search Engine Marketing (cost per click) to drive sales
• Display ads on chron.com, in paper and in the mailbox to build awareness
Did you know…
Nearly all consumers (97%) now use online media to shop locally.*….however, less than 5% of retail sales are actually done online.**
* BIA / Kelsey 3/10/2010; ** milo.com 3/10/10
OLP Listing News Release Facebook SEM Display Ads
Organic / Natural Results
Position is determined by search algorithms which assess relevancy
Sponsored / Paid Results
Paid advertising containing a 2–5 word title (call to action) and 2 short lines of text
All LocalEdge products, including but not limited to PPC & SEO, are subject to the applicable Contractual and Product-related Terms and Conditions associated with the purchase and performance of this and all products. Some restrictions may apply. LocalEdge reserves the right to change the Contractual Terms and Conditions at any time.
Who Searches?• 220 million searches per day in the US*
• 88% of those searches are “local”*• 95% of online adults used a major search engine in the past month**
*Nielsen NetRatings Nov 2007; **eMarketer, August 13, 2008
Searchers click through…
Why use an Optimized Landing Page?
Optimized URL and Key Words
Search Engines Like Optimized
Video
Tracking Phone Number with
Call Recording
Unique Content
Trackable Data Collection
Map to Your Location
Optimized Landing Page Results (6 Keyword Phrases & Landing Page)
Sample Report: Most Results start after the 3 ½ Month mark
SAMPLE: Organic Search Page Report on Key word Phrase. Ranking results not guaranteed. Results vary by market and search terms.
Optimized Listing News Releases
We work with you to develop relevant news on your listing we post
to chron.com, blockshopper.com and
your Facebook page twice each month.
Active Agent Distribution – Ultimate Site
Source: Facebook internal data, March 2010, Compete.com, US 30 day active, Jan 2010
Did you know…Facebook is #1 in daily reach
Facebook Fan Page and Ads (cpc) These are Facebook Ads. We can use these to attract fans.
We work with you to develop this business news.
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Facebook Places app is included with fan page.
Cost-Per-Click placements on Google, Yahoo!, Bing and Ask
• You control the message and determine where to target the ad to reach pre-qualified, self-selected prospects
• More likely to be on the first page immediately – can control placement through spend and quality keywords
• Customers are pre-qualified by the time they reach your page
Detailed reports include impressions, clicks, calls, emails
and more.
Search Engine Marketing
Spadea 3x2 print ad offers premium position to build
awareness for your business
Users can share your ad with their Facebook fans from your
Flyerboard on the chron.com homepage (btf).
Display Ads Build Brand Awareness for Your Business
Package Choice_________________________________ Circle Frequency: 6X 12X Monthly $ Commitment _______________
Advertiser Name____________________________ Advertiser Signature___________________________ Date______________
Digital Synergy Package
Optimized Landing Page (6 key phrases)
Facebook Fan Page + 50 Facebook Ad Clicks per month
Optimized Listing News Releases - 2 per month + listing
NN Spadea - 6" print ad + chron.com flyerboard
Monthly Investment with 6x commitment - $595
Monthly Investment with 12x commitment - $575
Digital Synergy Package + SEM
Optimized Landing Page (6 key words)
Facebook Fan Page + 50 Facebook Ad Clicks per month
Optimized Listing News Releases - 2 per month + listing
NN Spadea - 6" print ad + chron.com flyerboard
SEM - $650 managed campaign
Monthly Investment with 6x commitment - $1,245
Monthly Investment with 12x commitment - $1,200
Digital Synergy Package + Print LNR + Active Agent
Optimized Landing Page (6 key words)
Facebook Fan Page + 50 Facebook Ad Clicks per month
Optimized Listing News Releases - 2 per month + listing online and in Print
NN Spadea - 6" print ad + chron.com flyerboard
Active Agent Monthly Package
Monthly Investment with 6x commitment - $732
Monthly Investment with 12x commitment - $705
Digital Synergy Package + Print LNR+ AA + SEM
Optimized Landing Page (6 key words)
Facebook Fan Page + 50 Facebook Ad Clicks per month
Listing News Releases - 2 per month + listing online + Print
NN Spadea - 6" print ad + chron.com flyerboard
SEM - $650 managed campaign
Active Agent Monthly Package
Monthly Investment with 6x commitment - $1,382
Monthly Investment with 12x commitment - $1,330
Advertising Purchase Order
Save $240 Save $540
Save $324 Save $624