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Tools of Change October 2011
Digital Marketing
Tools
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The Book is Dead
Long Live the Book
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The Music Industry
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The Magazine Industry
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The Newspaper Industry
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Book Reading
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Book Publishing
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Anyone can publish
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Rethink the Book
Starting points Shareable objects Conversation starters Community builders Cross-platform experiences
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It’s not about the technology.
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1. Social Sharing 2. QR Codes 3. Audio & Video 4. Geo-Aware 5. Mobile App Books 6. Augmented Reality
Digital Tools
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1. Social Sharing
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1. Social Sharing
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1. Social Sharing
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1. Social Sharing
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1. Social Sharing
Social Mobile
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2. QR Codes
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2. QR Codes
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2. QR Codes
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2. QR Codes
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2. QR Codes
Ready Not Ready
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3. Audio & Video
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3. Audio & Video
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3. Audio & Video
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3. Audio & Video
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3. Audio & Video
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3. Audio & Video
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4. Geo-Aware
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4. Geo-Aware
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4. Geo-Aware
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5. Mobile App Books
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5. Mobile App Books
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6. Augmented Reality
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6. Augmented Reality
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6. Augmented Reality
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6. Augmented Reality
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It’s not about the technology.
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Where to go from here
Re-imagining Pushing boundaries Stories out of the book Authors to readers Readers re-invent Platform to gather
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Farewell
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Hello