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Digital Transformation Means Losing Control
- Can you handle it?
Doug Tedder
Tedder Consulting LLC
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• Hyper-focus on customer experience
• Operational processes well-defined, streamlined, and transparent
• Clear integration between data and process
• Cultural shift to “value” not “activities”
Four Characteristics of Digital
Transformation
• Platform
• Ecosystem
Two critical elements of
Digital Transformation
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The platform and ecosystem in action
Consumer
Traditional Flow of Commerce
Supplier
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Commerce
Flow
after Digital
Transformation
Ecosystem
Platform
Control only what is
essential.
Stop trying to control
essentially everything.
The biggest learning for
successful digital
transformation:
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Really – you have to give up control
Photo Credit: F8 Studios (Shutterstock)
What’s in the way?
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Change is damn uncomfortable
5 tips for losing control
(but not losing your job!)
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• Clearly define the vision and goals for a digital transformation initiative
Tip #1
• Think holistically, work iteratively
Tip #2
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• Take on role of advisor and advocate
• Business often doesn’t understand its own processes – much less have them documented
Tip #3
• Look for creative opportunities
Tip #4
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• Build an online change agent community
Tip #5
• Digital Transformation is moving us from a Supply Economy to a Demand Economy
• Digital Transformation requires Leadership
• It’s all about the Customer Experience
• Don’t just pave over the cow paths
• Be data-driven
• Process powers transformation
• Give up control - Control only the essential – not essentially everything
Key Takeaways
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Doug Tedder
Principal Consultant
Tedder Consulting LLC
dougtedder
317 703-4075
Thank you
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• Gartner. “Building the Digital Platform: Insights from the 2016 Gartner CIO Agenda Report”. www.gartner.com, Retrieved 9/1/2016.
• Hinchcliffe, Dion. “The Hardest Lesson of Digital Transformation: Designing for the Loss of Control”. www.dionhincliffe.com, 1/4/2016. Retrieved 4/21/2017.
• McConnell, Jane. “The Company Cultures that Help (or Hinder) Digital Transformation”, HBR, August 2015.
• Van Alstyne, Marshall, et al. “Pipelines, Platforms, and the New Rules of Strategy”, HBR, April 2016.
References