Download - Digital Trends in Asia 2015
| top digital marketing trends | asia | 2015 |
| #1 Age of Mobile |
• 3.5 billion global mobile subscribers, over half of them are in Asia Pacific
• 6 of the worlds top 10 smartphone markets are in Asia Pacific
• Yet, subscriber penetration is only 41%
Source : GSMA Intelligence
| #1 Age of Mobile |
• Mobile internet users outnumber PC users
• 86% of time spent on mobile web, is spent on apps Source : ComScore
| #2 Think Mobile First, Mobile Only |
• The web is moving from a pull based to push based model
• Metric will shift from getting traffic to acquiring and engaging users
| #2 Think Mobile First, Mobile Only |
• Myntra goes app only
• Bing and Google prioritise mobile-friendly sites in search
• Indexed App Content will also be included in search result
| #3. Hyper personalisation |
• Myntra plans to become a personal style advisor based on access to location, calendar, pictures, and purchase history
• Personalised offers, recommendations, ads and products shown to user depending on browsing history
• Start tracking and engaging early
| #4. Messaging is the medium|
• The top accounts on WeChat in China are state run media outlets, People’s Daily and China Central television
• BBC uses local chat apps to distribute news
• The Whatsapp Share button generates 10-18% of shares on websites (more than Twitter)
• WeChat and Line users can book taxis, order flowers, and transfer money in-app
| #5. Horizontal diversification |
We Chat Go Beauty Line Grocery Uber Cargo
• Mobile apps are leveraging their brand equity and user base to diversify
• Apps will include more functionalities, features and services rather than being single minded and mission specific
| #6. The Next Billion : Digital Inclusion|
• 2.8 billion people currently use the Net. The Next Billion will be mobile only
• Light web apps, powered by cloud, consuming less data – Uber, Zomato
• Vernacular friendly apps
| #6. The Next Billion : Digital Inclusion|
• Alibaba has 211 Taobao Villages in China, with 70,000 rural retailers selling produce online
• Snapdeal tie up with Dharavi Market to promote local artisans• Partnership initiatives to unlock opportunities
| #7. The Wallet Goes Mobile|
• Mobile money covers 103 million active users, 261 services and 89 countries.
• In 16 countries, there are more mobile money accounts than bank accounts
• 1 billion of the world’s 2.5 billion unbanked people have access to mobiles
| #7. The Wallet Goes Mobile|
$7.5 billion transacted through mobile money in 2014 (Average - $30)
Buy grocery, pay bills, pay cabs, get salary payment
WeChat Xinian Hongbao :Virtual version of
traditional red cash envelope gifted to family
and friends
Microinsurance for crops using mobile money Crowdfunded mobile
money charity
| #8. Visual Marketing Ver 2.0|
Amex Instagram Campaign – 10 million views in 2 weeks
Visual Marketing with User Content is growing60 million photos are posted to Instagram everydayLow cost, high quality UGC is available
| #9. Content is King |
Maersk Instagram Channel Red Bull
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