Digitizing product companies
through IoT Per Simonsen, Telenor Connexion
2014-10-06
IoT - new services
By 2020 there
will be 50 billion
During 2008, the number of
things connected to the internet
exceeded the number of
people on earth.
2005 2015
Improve
current
business Reduce
cost
Enable
new
revenue
Traditional
basketball
Connected
basketball
Connectivity changes the game…
Purchase
occasion
Reactive support
in case of problems with the product
Initial
Purchase Exercise
download
Interactive
coaching
Increasing loyalty
Exercise
download
Share
results
Source: Market Survey Norstat 2014
Source: Market Survey Norstat 2014
25/10/2014
Connectivity enabling new business models
Source: Enlighted; Global Focus
25/10/2014
Connectivity changing the overall proposition
Source: Volvo Trucks; Global Focus
25/10/2014
Connectivity redefines business
Source: Global Focus
Marriott wants to add
30,000 rooms in 2014.
We will add that in the
next two weeks.
– Brian Chesky, CEO Airbnb
Källa: @bchesky, Twitter 2014; Global Focus
Digital is a mindset – not a technology
Source: Market Survey Norstat 2014
Source: Market Survey Norstat 2014
Source: Market Survey Norstat 2014
25/10/2014
1.Vision, mindset, guts
2.Redefine business
model & processes
3.New collaboration
models
Before, the product
was the end of the
user experience. Now
it is the starting point.
– Stefan Olander, VP at Nike
Källa: nike; Global Focus
Källa: Investor’s Business Daily, 2012; Global Focus
Yearly Monthly Daily
Kan Christian være i teltet også på slutet av min pres?
• Annars får vi jobba med ett lite annat slut
25/10/2014