Download - Digital2 aula06
![Page 1: Digital2 aula06](https://reader034.vdocument.in/reader034/viewer/2022051818/54968349ac7959092e8b5103/html5/thumbnails/1.jpg)
Plinio [email protected]
Campanhas DigitaisAula 6: Marketing Locativo
Prof. Plinio Okamoto 03 de Setembro de 2010
Digital 2: Campanhas
![Page 2: Digital2 aula06](https://reader034.vdocument.in/reader034/viewer/2022051818/54968349ac7959092e8b5103/html5/thumbnails/2.jpg)
Plinio [email protected]
Digital 2: Campanhas
11/Set – Sábado – 9h30 às 12h3018/Set – Sábado – 13h30 às 16h30
Reposição de Aulas
Agenda de hoje
- Marketing Locativo- Campus Party + Linhas Aéreas- Atendimento Job 2
10/Set – Sexta – 19h30 às 22h30
Próxima aula na RAPP
![Page 4: Digital2 aula06](https://reader034.vdocument.in/reader034/viewer/2022051818/54968349ac7959092e8b5103/html5/thumbnails/4.jpg)
![Page 5: Digital2 aula06](https://reader034.vdocument.in/reader034/viewer/2022051818/54968349ac7959092e8b5103/html5/thumbnails/5.jpg)
![Page 6: Digital2 aula06](https://reader034.vdocument.in/reader034/viewer/2022051818/54968349ac7959092e8b5103/html5/thumbnails/6.jpg)
![Page 7: Digital2 aula06](https://reader034.vdocument.in/reader034/viewer/2022051818/54968349ac7959092e8b5103/html5/thumbnails/7.jpg)
![Page 8: Digital2 aula06](https://reader034.vdocument.in/reader034/viewer/2022051818/54968349ac7959092e8b5103/html5/thumbnails/8.jpg)
![Page 9: Digital2 aula06](https://reader034.vdocument.in/reader034/viewer/2022051818/54968349ac7959092e8b5103/html5/thumbnails/9.jpg)
![Page 10: Digital2 aula06](https://reader034.vdocument.in/reader034/viewer/2022051818/54968349ac7959092e8b5103/html5/thumbnails/10.jpg)
![Page 11: Digital2 aula06](https://reader034.vdocument.in/reader034/viewer/2022051818/54968349ac7959092e8b5103/html5/thumbnails/11.jpg)
http://www.synometrix.com/RFID_silicone_bracelet_specification.shtml
![Page 12: Digital2 aula06](https://reader034.vdocument.in/reader034/viewer/2022051818/54968349ac7959092e8b5103/html5/thumbnails/12.jpg)
![Page 13: Digital2 aula06](https://reader034.vdocument.in/reader034/viewer/2022051818/54968349ac7959092e8b5103/html5/thumbnails/13.jpg)
Personalização
RFID Keyfob
![Page 14: Digital2 aula06](https://reader034.vdocument.in/reader034/viewer/2022051818/54968349ac7959092e8b5103/html5/thumbnails/14.jpg)
![Page 15: Digital2 aula06](https://reader034.vdocument.in/reader034/viewer/2022051818/54968349ac7959092e8b5103/html5/thumbnails/15.jpg)
![Page 16: Digital2 aula06](https://reader034.vdocument.in/reader034/viewer/2022051818/54968349ac7959092e8b5103/html5/thumbnails/16.jpg)
Nike Grid
Video
![Page 17: Digital2 aula06](https://reader034.vdocument.in/reader034/viewer/2022051818/54968349ac7959092e8b5103/html5/thumbnails/17.jpg)
Plinio [email protected]
• 40 pessoas com deficiência • Fotografam cada obstáculo que encontram• Utilizando celulares com GPS• Googlemaps com mapa de Barcelona• Criam o mapa da Barcelona inacessível
Cadeirantes
![Page 18: Digital2 aula06](https://reader034.vdocument.in/reader034/viewer/2022051818/54968349ac7959092e8b5103/html5/thumbnails/18.jpg)
![Page 20: Digital2 aula06](https://reader034.vdocument.in/reader034/viewer/2022051818/54968349ac7959092e8b5103/html5/thumbnails/20.jpg)
MasterCard
Priceless PicksMasterCard App
![Page 21: Digital2 aula06](https://reader034.vdocument.in/reader034/viewer/2022051818/54968349ac7959092e8b5103/html5/thumbnails/21.jpg)
http://makehistory.national911memorial.org/
Make History Digital Storytelling through Geo-Positioning
Cruzamento de banco de dados entre dados atuais e históricos, relativos ao 11 de Setembro.CGC com pessoas adicionando seus próprios relatos.
How it Works
![Page 22: Digital2 aula06](https://reader034.vdocument.in/reader034/viewer/2022051818/54968349ac7959092e8b5103/html5/thumbnails/22.jpg)
http://www.zdnet.com/blog/btl/googles-favorite-places-now-with-window-sticker-bar-codes/28151
Google Favourite Places Serviço B2B para PMEs
Através do uso de QR-Code, é possível mostrar – em tempo real – as ofertas, cardápios, comentários de consumidores de cada estabelecimento que faz parte do programa.
How it Works
![Page 23: Digital2 aula06](https://reader034.vdocument.in/reader034/viewer/2022051818/54968349ac7959092e8b5103/html5/thumbnails/23.jpg)
MonopolyPlay monopoly world-wide
Launch: Sep '09
Uses: Maps API,SketchUp API
url: monopolycitystreets
![Page 24: Digital2 aula06](https://reader034.vdocument.in/reader034/viewer/2022051818/54968349ac7959092e8b5103/html5/thumbnails/24.jpg)
ZapposLet people watch other people buy stuffand then link it through to the store...
Launch: Apr '09
Uses: Maps API
url: zappos
![Page 25: Digital2 aula06](https://reader034.vdocument.in/reader034/viewer/2022051818/54968349ac7959092e8b5103/html5/thumbnails/25.jpg)
![Page 26: Digital2 aula06](https://reader034.vdocument.in/reader034/viewer/2022051818/54968349ac7959092e8b5103/html5/thumbnails/26.jpg)
![Page 27: Digital2 aula06](https://reader034.vdocument.in/reader034/viewer/2022051818/54968349ac7959092e8b5103/html5/thumbnails/27.jpg)
![Page 28: Digital2 aula06](https://reader034.vdocument.in/reader034/viewer/2022051818/54968349ac7959092e8b5103/html5/thumbnails/28.jpg)
![Page 29: Digital2 aula06](https://reader034.vdocument.in/reader034/viewer/2022051818/54968349ac7959092e8b5103/html5/thumbnails/29.jpg)
![Page 30: Digital2 aula06](https://reader034.vdocument.in/reader034/viewer/2022051818/54968349ac7959092e8b5103/html5/thumbnails/30.jpg)
![Page 31: Digital2 aula06](https://reader034.vdocument.in/reader034/viewer/2022051818/54968349ac7959092e8b5103/html5/thumbnails/31.jpg)
![Page 32: Digital2 aula06](https://reader034.vdocument.in/reader034/viewer/2022051818/54968349ac7959092e8b5103/html5/thumbnails/32.jpg)
![Page 33: Digital2 aula06](https://reader034.vdocument.in/reader034/viewer/2022051818/54968349ac7959092e8b5103/html5/thumbnails/33.jpg)
How it Works
![Page 34: Digital2 aula06](https://reader034.vdocument.in/reader034/viewer/2022051818/54968349ac7959092e8b5103/html5/thumbnails/34.jpg)
MovistarCampusheroes
![Page 35: Digital2 aula06](https://reader034.vdocument.in/reader034/viewer/2022051818/54968349ac7959092e8b5103/html5/thumbnails/35.jpg)
MovistarCampusheroes
![Page 36: Digital2 aula06](https://reader034.vdocument.in/reader034/viewer/2022051818/54968349ac7959092e8b5103/html5/thumbnails/36.jpg)
MovistarCampusheroes
![Page 37: Digital2 aula06](https://reader034.vdocument.in/reader034/viewer/2022051818/54968349ac7959092e8b5103/html5/thumbnails/37.jpg)
![Page 38: Digital2 aula06](https://reader034.vdocument.in/reader034/viewer/2022051818/54968349ac7959092e8b5103/html5/thumbnails/38.jpg)
![Page 39: Digital2 aula06](https://reader034.vdocument.in/reader034/viewer/2022051818/54968349ac7959092e8b5103/html5/thumbnails/39.jpg)
MovistarGeek Room
Un espacio aspiracional pensado y creado para los CampusHéroes.
Una habitación tecnológica de lujo, 5 estrellas:
iPhone 4 iPad Wii PC+Mobilede última geração
ConexãoFibra Optica
![Page 40: Digital2 aula06](https://reader034.vdocument.in/reader034/viewer/2022051818/54968349ac7959092e8b5103/html5/thumbnails/40.jpg)
![Page 41: Digital2 aula06](https://reader034.vdocument.in/reader034/viewer/2022051818/54968349ac7959092e8b5103/html5/thumbnails/41.jpg)
![Page 42: Digital2 aula06](https://reader034.vdocument.in/reader034/viewer/2022051818/54968349ac7959092e8b5103/html5/thumbnails/42.jpg)
![Page 43: Digital2 aula06](https://reader034.vdocument.in/reader034/viewer/2022051818/54968349ac7959092e8b5103/html5/thumbnails/43.jpg)
![Page 44: Digital2 aula06](https://reader034.vdocument.in/reader034/viewer/2022051818/54968349ac7959092e8b5103/html5/thumbnails/44.jpg)
PIZZAXXL
![Page 45: Digital2 aula06](https://reader034.vdocument.in/reader034/viewer/2022051818/54968349ac7959092e8b5103/html5/thumbnails/45.jpg)
Sprint: NowIntegrated top-to-bottom campaign with UGC
Watch the Ad
![Page 46: Digital2 aula06](https://reader034.vdocument.in/reader034/viewer/2022051818/54968349ac7959092e8b5103/html5/thumbnails/46.jpg)
Sprint: Now Widget & HPDashboard repleto de contadores. Contabiliza, em tempo real, o que está acontecendo AGORA.
http://now.sprint.com/nownetwork/
![Page 47: Digital2 aula06](https://reader034.vdocument.in/reader034/viewer/2022051818/54968349ac7959092e8b5103/html5/thumbnails/47.jpg)
Sprint: Now Online Campaign Yahoo Banners
http://cyberentries.com/sprint_widget_2/
View the Ad
![Page 48: Digital2 aula06](https://reader034.vdocument.in/reader034/viewer/2022051818/54968349ac7959092e8b5103/html5/thumbnails/48.jpg)
Sprint: Now Online Campaign Real-People ClockYouTube APIbsite and Widget mostrando um dashboard repleto de contadores.Contabiliza, em tempo real, o que está acontecendo AGORA.http://now.sprint.com/_dev/media_units/clock/sprint_clock_960x250.html
![Page 49: Digital2 aula06](https://reader034.vdocument.in/reader034/viewer/2022051818/54968349ac7959092e8b5103/html5/thumbnails/49.jpg)
Facebook Vs HamiltonVodafone just launched an interesting campaign, in which they challenge Lewis Hamilton. The youngest F1 champion ever will come over to Holland to race against the speed of Vodafone’s improved mobile data network.
To make it an actual challenge, the mobile provider calls for 28.800 Facebook users to join the race in a virtual car on Facebook (there’s still plenty of room for you to join too). The time it takes Vodafone’s network to download all of their profile pics, is the time to beat for Lewis.
The race will take place on a secret track – airport Schiphol is rumored – closed for public, but the race will also be aired live through Facebook.
http://www.viralblog.com/social-media/facebook-vs-hamilton/
![Page 50: Digital2 aula06](https://reader034.vdocument.in/reader034/viewer/2022051818/54968349ac7959092e8b5103/html5/thumbnails/50.jpg)
![Page 51: Digital2 aula06](https://reader034.vdocument.in/reader034/viewer/2022051818/54968349ac7959092e8b5103/html5/thumbnails/51.jpg)
Basta você procurar seu agente de viagens, ou acessar o site da empresa, e comprar sua passagem sob o código “CAMPUS15″. Bingo!
Você garante, na hora, 15% de desconto no valor da sua passagem e o dobro de créditos no Programa Tudo Azul! E olha que os preços da Azul já são bem camaradas, heim?
Ah, e eles também oferecem um ônibus EXCLUSIVO para transportar os passageiros desde Viracopos, em Campinas, até a estação Barra Funda, em São Paulo!
http://blog.campus-party.com.br/index.php/2010/01/07/a-azul-te-da-a-barbada-para-ir-a-campus-party/
![Page 52: Digital2 aula06](https://reader034.vdocument.in/reader034/viewer/2022051818/54968349ac7959092e8b5103/html5/thumbnails/52.jpg)
![Page 53: Digital2 aula06](https://reader034.vdocument.in/reader034/viewer/2022051818/54968349ac7959092e8b5103/html5/thumbnails/53.jpg)
![Page 54: Digital2 aula06](https://reader034.vdocument.in/reader034/viewer/2022051818/54968349ac7959092e8b5103/html5/thumbnails/54.jpg)
Video
GermanwingsPlaneMob Viral
![Page 55: Digital2 aula06](https://reader034.vdocument.in/reader034/viewer/2022051818/54968349ac7959092e8b5103/html5/thumbnails/55.jpg)
How it Works
EmiratesCinema Experience
![Page 56: Digital2 aula06](https://reader034.vdocument.in/reader034/viewer/2022051818/54968349ac7959092e8b5103/html5/thumbnails/56.jpg)
iLingual App
Video
![Page 58: Digital2 aula06](https://reader034.vdocument.in/reader034/viewer/2022051818/54968349ac7959092e8b5103/html5/thumbnails/58.jpg)
Plinio [email protected]
![Page 59: Digital2 aula06](https://reader034.vdocument.in/reader034/viewer/2022051818/54968349ac7959092e8b5103/html5/thumbnails/59.jpg)
Briefing:
Marketing Locativo- RFID- GPS- Bluetooth- SMS- QR Code- Wi-fi- DOOH
Redes Sociais GPS- FourSquare- Gowalla- Google Latitude- Etc
Criar ações digitais que utilizem o marketing locativo para impactar o público e gerar o máximo de mídia espontânea.
User Experience- Descoberta- Navegação- Contexto- Relevância- Personalizaçãoem massa
![Page 61: Digital2 aula06](https://reader034.vdocument.in/reader034/viewer/2022051818/54968349ac7959092e8b5103/html5/thumbnails/61.jpg)
Plinio [email protected]
Campanhas DigitaisAula 6: Marketing Locativo
Prof. Plinio Okamoto 03 de Setembro de 2010
Digital 2: Campanhas