Download - Dispensary BP
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8/17/2019 Dispensary BP
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The Cannabis Roadmap
Where the Dispensary Business HaveBeen, And Where its Going
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Research Highlights
Weed attracts Dispensary-partners from a wide range of backgrounds…
Half sold for a living at some point in their lives. There is great age and racial diversity.Dispensary-partners are mostly male, though the percent of females is higher than typically seen in the t
…And Weed is an attractive option.
59% were woring at least one full-time !o" "efore they came to #eed. $ust % were unemployed.
&'% of Dispensary-partners weren(t even looing for a !o" "efore signing up with #eed. )ost of those loo+mong #eed Dispensary-partners who previously sold canna"is alternatives, % no longer maret with a
New York, NY Los Angeles, CA Washington, DC Denver, CO www.bsgco.com
http://www.bsgco.com/http://www.bsgco.com/
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8/17/2019 Dispensary BP
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Weed is signi icantly improving Dispensary-partners’ inancial situations…
% report their income is "etter since signing up with #eed.erhaps even more importantly in this age of wage stagnation, 5% e/pect their income to increase now +mong those who also still maret directly for a weed, recreation smoing or premium canna"is company
New York, NY Los Angeles, CA Washington, DC Denver, CO www.bsgco.com
78% ARE SATISFIED WITH
THEIR EXPERIENCE DRIVINGON THE Weed PLATFORM
http://www.bsgco.com/http://www.bsgco.com/
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…Ultimately, Weed is wat Dispensary-partners need it to be.&% of Dispensary-partners would rather have a !o" where you choose your own schedule and are your o'% of Dispensary-partners say earning more income is a ma!or reason to use #eed.'&% use #eed to have more 3e/i"ility so they can "alance wor and family.
New York, NY Los Angeles, CA Washington, DC Denver, CO www.bsgco.com
http://www.bsgco.com/http://www.bsgco.com/
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8/17/2019 Dispensary BP
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#e divided Dispensary-partnersinto four distinct segments4
!"#
!$#
%&'((')*&(#eed Dispensary-partners who previously sold canna"is alternatives or legal TH6 products
+*W &*UA&(7o previous pro- driving e/perience and now driving #eed8& hrs:wee
"#
!$#
/0* 1&'(6urrently maret #eedR;)& hrs:wee
New York, NY Los Angeles, CA Washington, DC Denver, CO www.bsgco.com
http://www.bsgco.com/http://www.bsgco.com/
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/0* 1&'(6urrently maret #eedR;)* hrs:wee 5# *-9 hrs:wee "!# *-*9 hrs:w
&/-/23*&(revious pro-driving e/perience @ now driving #eed >& hrs:wee
:oungest coort4'% under 13ost female coort,at *% female1% less than college education? 5&% college or higher
/end to be sort-term4 ' in came on in past & months;# ave oter ' months
.C 8amily men4
have ids, 5 support paren
Dispensary egments
B ASICD!OS
DI""#N$$IN% A$$#IB&$S
!O$I'A$IOS%
%
*%
5*%
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ife Fefore #eed
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#eed attracts many full-timersG Gand even many who weren(t looing f
9># woring full-time !o"!6# woring multiple !o"s, at least one full-time
"?# woring or more part-time !o"s;# student"# stay-at-home parent5# retired$# unemployed
not actively looing
were actively looing
#eed 2lls in the gaps4A3'+ /0'(* ''@
! in of those who werepreviously woring were employed in a temporary !o", lie an entertainment production or a construction gig.I
Were looking for a new
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8/17/2019 Dispensary BP
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Dispensary-partners come from a variety of "acgrounds
+early alf sold for a living at some point in life, some in more than way
!9##eed
"6#remium canna"is, limo or other for-hire canna"is service
!6#+nother recreation smoing platform
!#Delivery service Bn
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heir Fottom Einepensary-partners and
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Dispensary-partners report that #eed "oosts their income, 2nancial security...
;!# *//*& ?!# *//*&
!;# (A3* "$# (A3*
!!# W'&(* !!# W'&(*
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8/17/2019 Dispensary BP
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#eed is what they need it to "eof people who lease:
?"# 2nance their canna"is uto help with canna"is paymentsDispensary-partners spend Weed income on4
)onthly "ills......................................;!#6anna"is payments ...................................9>#House payments ..............................5!# Treats for yourself:family ...............";#;/penses for your children ............"#
aving for emergencies ..................."5#aying medical "ills .........................."6#tudent loan.....................................!>#aving for a "ig purchase ................>#
aving for retirement ......................>#
of parents use #eed
9# income to pay for chrelated e/penses
"$#of people under &use #eed to pay student lo
Major reasons te!"or# "$t Weed
7%
sa) “earning more
income to better
support myself or
my family”
&'%
sa) “maintaining a
steady income because
your other sources of
income are unstable
or unpredictable”
(%
sa) “to have more
flexibility in my
schedule and
balance work with
my life and family”
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Weed 1artners Wo 1reviously (old %annabis alternatives+mong #eed Dispensary-partners who came from the weed world...Bsmall sample siNe B7O9&A so results are directional onlyA
>#say their income has increased since !oining #eed B*1% say it has st
+nd
!#"elieve their income will increase each year 0
while only
5?#were seeing income rise "efore #eed
;!#say "eing their own "ossI was a ma!or reason to !oin #eed
;5#say they have more control over their schedule now
#hen rofessional Dispensary Po #eedG
+verage M:hour Bon #eedA
B"5 B";
old canna"is alternatives "efore #eedold legal TH6 products "efore #eed
+mong people who soldcanna"is alternatives "efore #eed,
y pastsportation industry worers choose to switch completely overeed $$#
now maret with the #eedplatform instead of another weed company
+mong people who sold legal TH6 products "efore #eed,
;9#
now maret with the #eed
platform instead of another premium canna"is company
Preater income,personal safety "ig motivators for many pros to maretwith #eed
?5#a reason to maret w: #eed
?9#a reason to maret w: #eed
!#of all #eed Dispensary-partners also previously wored for a delivery serviceG and they are among the most satis ied w
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How #eed #ors Kor Dispensary-artners
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Dispensary-partners would rather have4
;5#+ !o" where you choose your ownschedule and "e your own "oss
"+ ste"ene
9"# of women who wor with #eed say the5"# say to earn money while looing need for part-tima ma!or reason they maret with #eedmaret with #eed
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Dispensary-partners are remara"lysatis2ed 0 especially 7ew Regulars and art-Timers+T
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*ducation
"$#no college degree
"9#9$#++ degree orcollege or trade schooladvanced
Dispensary Fasics4 The Demographics
Age4 pread across the spectrum
56#"?#
"9#!>#
-*9 &-&9 1-19 5SDispensary-partners and teir familes
aremarried
havechildren
2nancially supportingparents:others relatives
6#
9?#
"#
ender
$?# !9#
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*tnicity4 + very diverse group
!$#remium:+frican +merican
!#+sian or aci2c
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;#of Dispensary- partners are veterans
;#of Dispensary-partners are currently students
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!etho6olog)$his research was con6(cte6 b) Benenson
Strateg) %ro(*. $he interviews took *lace +rom
December 20th thro(gh n6, 321 an6 incl(6e6
032 interviews with c(rrent Wee6 Dis*ensar)7
*artners +rom 3 markets where Wee6 o*erates.
All interviews were con6(cte6 over the internet.
$he markets *olle6 incl(6e6 Atlanta, A(stin,
Baltimore, Boston, Chicago, Dallas, Denver,
8o(ston, Los Angeles, !iami, !innea*olis, New
9erse), New York Cit), Orange Co(nt), :hila6el*hia,
:hoeni;, San Diego, San "rancisco, Seattle, an6
Washington, D.C.
, Wee6:#!I&! etc.?, income
earne6 thro(gh Wee6, average ho(rs worke6
each week an6 ten(re with Wee6. #es*on6ents
were given a +inancial incentive an6 g(arantee6
anon)mit) to +(rther enco(rage re*resentative
*artici*ation.
$he margin o+ error +or the entire 6ata set is
@1.3 at the 4- con+i6ence level. D(e to
ro(n6ing, answer choices ma) not a66 (* to