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Disrupting the Data CenterUnleashing the Digital Services Economy
Billy Cox General Manager, Software Defined Infrastructure DevelopmentData Center Group
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Rise of the
Digital Service Economy
* Other names and brands may be claimed as the property of others.
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1: Source: iDATA /Digiworld, 2013
2: Source IDC, 2013. 2016 calculated base don reported CAGR ‘13-’17
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Creating Unprecedented ECONOMIC OPPORTUNITIES
New Internet Services
$450B1
Cloud Infrastructure
$120B2
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Limitations of Legacy Data Center Models
General
Purpose
Performance
Siloed
Resource
Scaling
Limited
Application
Resiliency
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Data center model is insufficient.
Reboot required.
REBOOT
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It’s Time to Disrupt the Data Center
Breaking the
Box
Optimized
Service
Delivery
Silicon
Customization
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Custom Solutions Deliver Application Optimized Performance
Product Line Expansion toAddress New Market Opportunities
Open the Sand Box
Core Products OptimizeMajority of Data Center
Workloads
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Data Center Group8
Intel Confidential — NDA ONLY
Silicon CustomizationAddressing customers unique needs
15
352013
Today
Copyright © 2014 Intel Corporation. All rights reserved
Coherent FPGA + Xeon
“Intel, long known for cookie-cutter computer chips, is stepping up efforts to let companies customize its processors.”
Don Clark
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Intel’s System on Chip Products
2012
Intel® Atom™ Processor
S1200
2013
Intel® Atom™ Processor
C2000Xeon performance in an energy efficient
and dense SoC
3 Generations of SOC Product Leadership
Intel® Xeon® D
2014
Over 90 Systems in Production AcrossNetwork, Storage & Microserver
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Breakingthe Box:
Software Defined Infrastructure
EMAIL CRM ERP
SOFTWARE DEFINED
SERVERSSOFTWARE DEFINED
STORAGESOFTWARE DEFINED
NETWORK
ONLINE
SALES
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ORCHESTRATION LAYER
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Breakingthe Box:
Application Defined
Infrastructure
EMAIL CRM ERP
SERVERS STORAGE NETWORK
ONLINE
SALES
Infrastructure Attributes
Power Performance Security Thermals Utilization Location
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SOFTWARE DEFINED
SERVERSSOFTWARE DEFINED
STORAGESOFTWARE DEFINED
NETWORK
ORCHESTRATION LAYER
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Discrete Components, Self-Integration
Storage
Server
Network
Use SW to Customize VM’s to
specific application needTODAY
Rack Scale Architecture
Rack Scale Architecture (RSA): Optimized for SDI
Logical pools of disaggregated
resources
Consistent method of exposing
HW to SW
Composable based on app
requirements
Machine ANetwork
CPU/Mem
oryStorage
Co
mp
ose
d
Ma
chin
eLo
gic
al
Po
ols
Ph
ysi
cal
Re
sou
rce
s
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Learn more: Intel Showcase @ Booth P4
Rack Scale Architecture
PooledCompute
PooledNetwork
PooledStorage
Industry Momentum on Intel Solution
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Optimizing Service Delivery: What’s Inside Matters
SECURITY WORKLOAD OPTIMIZATION
PERFORMANCE
Source: 1) IMR Research: Base: Total using Public Cloud US n=207; PRC n=241, Germany n=90, Brazil n=81
Q. What percent of these applications have you specified the hardware and/or other components to be used by the Cloud service provider as opposed to only specifying the level of service you expect? 2) Intellitrends Survey 2013 - (Comuware Report Measuring the Business Impact of Technology Performance) 3) HotCloud 2012 White Paper
Top Reasons:
170%Of Enterprises
Specifying HW
In Service Selection
Exposing capabilities in cloud services to enable more informed decisions
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15
Intel & Open Compute : Enabling disruptions through Open Standards
Defining cold and warm storage specs
ToR Open Network Switch Spec contribution
Open Rack Standard 1.0 for multiple vendor
interoperability
Future 40G mez cards
Decathlete, Leopard Winterfell Tray Knox/Honeybadger
Cold StorageIntel® Open Network
Platforms
Server IO/StorageRack Technology Networking
Lab Collaborations 1st certifications are
Decathlete/Winterfell.
OPEN
Certified
Compliance &
Interoperability
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Let’s Unleash the Digital Services Economy Together
Be a Disruptive Force in the Data Center
Optimize your Data Center with Intel Silicon
Adopt Open Standards based Systems
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