District 5240 Membership Seminar
2014 Regional Membership Seminars
Retention, Recruitment and your Club’s Membership.
District 5240 Membership Seminar
Please Share & Participate in this Membership Seminar.
• Share your Club’s Success Stories.• Request help for your Club’s Challenges.• Ask Questions and Make Suggestions.• Invite District Membership Staff to support
your Club with a Program or Meeting.
District 5240 Membership Seminar
Retention is a membership focus
• Why is retention important?• Who in your club is responsible for
retention?• How is your club doing?
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“The high turnover rate in existing clubs is the most pressing membership issue
facing Rotary today”
District 5240 Membership Seminar
Ignite offers Retention principles to consider that can be effective.
• Every Rotarian needs a friend• Every Rotarian needs a job• Every Rotarian needs nourishment– Rotary information– Internal satisfaction and recognition
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District 5240 Membership Seminar
Every Rotarian Needs a Friend
• Focus on fellowship & FUN!• Engage family members• Social events • Listen & Learn• Personal Outreach
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Every Rotarian is a member of theFamily of Rotary
District 5240 Membership Seminar
Every Rotarian Needs A Job!
• Committee member• Hands-on Projects• Fundraiser• Recruiter• Scorekeeper
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Find your members’ talents and interests &put them to work!
District 5240 Membership Seminar
Every Rotarian Needs Nourishment: Rotary
• Communicate your clubs activities and events• Share Rotary stories from your members or
from Rotary International resources• Invite members to share one of their Rotary
moments at each meeting
Rotarians need to know about the organization they joined
District 5240 Membership Seminar
Every Rotarian Needs Nourishment: Rotary
• Know how your club is making a difference in your local community and around the world
• Create pride in being a member of your Rotary Club and of Rotary International
• Be able to answer the question: tell me about your Rotary club
District 5240 Membership Seminar
1.Why did you JOIN Rotary?
2.What is the main reason you STAY with Rotary?
Two Important Questions
District 5240 Membership Seminar
1. Impact my community – 35.5%
2. Friends – 30.0%3. Networking – 18.7%4. Impact Globally – 8.2%5. Recognition – 4.3%6. Training – 3.3%
Why do Members Join Rotary?
District 5240 Membership Seminar
1. Impact my community – 36.1%2. Friends – 38.4%3. Impact Globally – 14.5%4. Networking – 5.2%5. Training – 3.5%6. Recognition – 2.3%
Why do Rotarians Stay?
District 5240 Membership Seminar
What other factors encourage our club members to stay?
1. Younger members with families are encouraged to invite their family members.
2. Reduced dues for partners-spouses.3. Tiered dues and meal costs for newer members.4. Your ideas…
District 5240 Membership Seminar
1. Local Networking Opportunities and Projects
2. Friendship and Social Activities3. Vocational Relationships & Business
Opportunities4. Leadership Training and Opportunities to
Serve.
Key Retention – Recruitment Points
District 5240 Membership Seminar
1. Local Impact2. Friends and Contacts3. Vocation – Value Me & My Work4. Leaders to Work With
What do our Members Want?
District 5240 Membership Seminar
Defining Rotary TODAY
• It’s a leadership organization…• We’re made up of local business, professional
and civic leaders.• We meet regularly, get to know each other,
form friendships, and through that, we’re able to get things done in this community.
District 5240 Membership Seminar
Every Rotarian Needs Personal Nourishment
• Know your club members’ interests• Discover and use their special skills• Reach out to your club members for feedback• Engage new members from their first meeting• Remember longer-term members need
attention, too!
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Create value by meeting members’ needs
District 5240 Membership Seminar
Membership Retention Program
• Do you know :– Why members leave your club?– What keeps people in your club?– Why members have become “missing in action”?– How every member is involved in your club’s
projects, activities and events?
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Create and implement a membership retention program in your club
District 5240 Membership Seminar
Why People Leave a Rotary Club?
• Business Needs• Can no longer afford• Joined for the wrong reasons• Lost Interest• Conflicts with other Members• Didn’t recognize value in Rotary• Moved• Died
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We can’t do much about the last two. We can address the others!
District 5240 Membership Seminar
What Keeps People in Rotary
• Relevant• Rewarding• Responsive • FUN! (If it ain’t Fun, it ain’t Rotary!)
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Satisfying a member’s needs ensures that Rotary is high on their value scale
District 5240 Membership Seminar
New Members Need Special Attention• Assign different members to “host” the new member at meetings and
other club events.• Engage new members in developing service projects worthy of the
name “Rotary” and that do substantial good. • Help new members to attend the district functions by offsetting
registrations fees and other costs. • Have members who join in the same Rotary year work together on a
project they care about.• Reach out and invite a new member’s family members to your club.
Retention starts the first time a prospective member meets your Rotary club
District 5240 Membership Seminar
Engage your veteran members!
• Great mentors for newer members.• Keepers of the club traditions.• Insight on what has and hasn’t worked and
what has not been tried.• Proven resource to support club projects and
programs.
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All members need special attention
District 5240 Membership Seminar
Summary: Retaining Members includes…
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Inve$ting in Rotarians pays big dividends for your club!
• Hold regular meetings with members to continue their Rotary education and answer their questions.
• Create opportunities for members to interact outside of club meetings, hands-on projects, and socials.
• Encourage members to take advantage of events and training outside normal club meetings.
District 5240 Membership Seminar
Summary: Retaining Members includes…
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Inve$ting in Rotarians pays big dividends for your club!
• Have interesting and relevant club programs.• Find your new member’s passions and get
them involved in those areas.• Focus on participation – not attendance.
District 5240 Membership Seminar
Membership Retention Opportunities
• Establish & share your club retention plans and goals.• Assign mentors as part of your retention team.• Encourage & Monitor Rotarian participation.• Have an action plan to support Rotarians in need.• Understand how to support your Rotarian members.
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Retention ensures the time, talent and treasure needed to meet your club goals
District 5240 Membership Seminar
Membership Retention Opportunities
• Has your club adapted to the needs of your members?• How are you meeting their needs?• Consider the Premier Club worksheet to recognize
Membership Best Practices.• Share often to your club’s progress against your goal.
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Retention ensures the time, talent and treasure needed to meet your club goals