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MembershipDistrict Leadership Weekend
09 – April - 2011
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District Leadership Weekend 2
Rotary in 19111911 – Rotary launches the National Rotarian.The 12-page periodical includes an essay written by Paul Harris about the purpose of Rotary clubs.
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District Leadership Weekend 3
Past RI President Clem Renouf addressing the 1978 convention in Tokio.
“We take individuals into our clubs — good, new, potentially active members— and think that we are increasing our membership. But unless we motivate them, unless we engage them in challenging programs, it is inevitable that many of these members will just quietly drop out.”
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District Leadership Weekend 4
Past RI President James Conway at the Honolulu convention in 1969.
The age level of Rotarians has crept up. Each year, on average, Rotary loses 10 percent of its membership. In order to offset these losses and strengthen our clubs, we need to bring in thousands of good, high-quality younger Rotarians so as to create a better age balance.
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District Leadership Weekend 5
Past RI President Everett Hill, Edinburgh, Scotland, 1921
Many people have entered Rotary in the past, not knowing the true meaning of the organization. As a result, many Rotary clubs have weakened themselves by the admission of new members who have not become educated as to Rotary.
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District Leadership Weekend 6
Membership ConcernsRetention RateInducting Younger MembersEducation of our New Members
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District Leadership Weekend 7
StatisticsJune 30, 2003
1,215,083 Members31,351 Rotary Clubs
June 30, 20101, 215,309 Members34,103 Rotary Clubs
2,552 New Rotary ClubsAn increase of 226 MembersSince 2003 1.1 million Members have been Inducted
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District Leadership Weekend 8
Rotary as a BusinessMembers are our CustomersCurrency – Time and MoneyWhat Value do we Give our Customers in Return for their Payment of Time and Money?Unsatisfied Customers take their Business ElsewhereUnsatisfied Members leave to seek Fulfillment Somewhere Else.
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District Leadership Weekend 9
The Rotary Brand“A brand is an expectation, a promise — a promise you make and keep in everything that you do. An effective brand separates the organization from its competitors. If a brand is strong and clear, the organization is healthy and competitive. If a brand is confusing or has no distinctive elements, the product or service is nothing more than just another commodity. If Rotary’s brand were succinct and inspiring, our membership would become more vibrant. Pride to be a Rotarian would become even more contagious. Visiting prospective members would feel the energy. They would want to be a part of it. They would want to join the club. They would stay.”
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District Leadership Weekend 10
Club IdentityIdentify who we areSeek our Men and Women who Share these same Characteristics.
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District Leadership Weekend 11
Costs and BenefitsCosts:Time, Money, Energy
Benefits:Networking, Fellowship, Personal and Business
Growth, The Opportunity to Serve
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District Leadership Weekend 12
John C. Smarge“Recruits will not join, nor will they stay, unless benefits exceed costs. We can help the younger group discover how satisfying it is to replace Facebook with real-face time. We can watch as their expressions change when they experience the energy of a firm handshake and a friendly smile compared to an impersonal digital text or tweet.
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District Leadership Weekend 13
John C. SmargeTo change the path we have traveled for decades is by no means easy. It starts with our clubs taking a good hard look at all components of their organization — keeping what works and discarding what doesn’t. It might require doing away with outdated traditions or resurrecting a successful project from the past. Rotarians have always been resourceful. Today, we need to challenge each club to be realistic.”
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District Leadership Weekend 14
Our Need to ChangeThere are People who are Ready for ChangeThere are People who Fear Change.
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District Leadership Weekend 15
Past RI President Saboo"Change is essential to our evolution as an individual and as an institution. It is necessary for our survival. Ordinary leaders fight it; visionary leaders delight in it. Ordinary leaders imitate; visionary leaders innovate. Change is the factor that offers new opportunity, new horizons and new leads to progress."
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District Leadership Weekend 16
Our Need to ChangeKeep the Foundational ElementsChange the Surface Elements
Meetings times and structureMeeting locationMember involvementCommittee formats
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District Leadership Weekend 17
Demographic NumbersTraditionalist (65+ years old) & Baby boomers (ages 47 to 65)
represents 70% of all Rotarians.
Generation X (30 to 46 year olds) represents 28% of our membership
2% of Generation Y (millennials under 30) is in our clubs.
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District Leadership Weekend 18
Recruit Members EarlyYouth Programs
Youth Exchange, RYLAAmbassadorial ScholarsInteract, Rotaract and Earlyact
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District Leadership Weekend 19
Why we Need to Change2% of our Members are Under 3011% of our Members are under 4068% of our Members are over the age of 50
Are we appealing to the Younger Age Group?
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District Leadership Weekend 20
Katie Ischkin a 27 year old Rotarian
Three Points we Need to Look at:Keep the Core of Rotary but Change the Surface ElementsNon-Traditional Club StructureExpectations vs Realities
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District Leadership Weekend 21
Rotary Club of South Metro Minneapolis Evenings
Evening ClubNo meals
High Turn Over Rate and ExpectedUse of Skype for those who Cannot Attend PhysicallyRegular Meeting Every Other WeekHappy Hour/Networking MeetingHands-on Volunteering Opportunity
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District Leadership Weekend 22
Understanding the Realities of the New Generation
We Need to Manage Expectations vs RealitiesAlways on the Go and Truly ConnectedInvolvement While Maintaining Work-Life BalanceThe New Generation is as Dedicated and Passionate About Rotary as the Next Member.
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District Leadership Weekend 23
Take the Time to AdaptDo Expectations Align with Whom you want to Attract?List What you can Change
Take baby steps towards those changes
Open your Mind to New Ways
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District Leadership Weekend 24
Membership Break-OutIdentifying New and Innovative Ways to Attracting New Members
Hosted by:
Sue Croft – Chair District Membership Committee
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District Leadership Weekend 25
Rotary IS our Future!
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District Leadership Weekend 26
Thanks for promoting membership in District 7010