Do Summer Right: Increase ROI, Attract Visitors, and Add Fun!
Bill CarlsonMay 19, 2015
WELCOME!
• Thank you for joining us today!• If you have issues with your
computer volume at any time during the presentation, you may call into listen:– Select "Use Telephone" after joining
webinar– Call +1 (213) 929-4212– Access Code: 204-687-245
OVERVIEW
• Summer Operations: Goals• Creating a Unique Customer Experience• Risk Mitigation and Head Rush
Technologies
SUMMER OPERATIONS:
GOALS
SUMMER OPERATIONS: GOALS
How do you create new revenue streams in the summer season?• Winter operating
season seems to be getting shorter and more unpredictable• “Almost all the climate models
are unanimous in projecting more year-to-year variability, which hasn’t gone unnoticed by resort operators” – The Colorado Independent
• Summer Operations are the best opportunity to offset the potential winter declines.
SUMMER OPERATIONS: GOALS
How do you set yourself apart from your competitors?• Most mountains have neighbors nearby • What makes your mountain unique?
– Are activities available for a wide range of ages and abilities?
– Do you have a wide range of activities• Not everyone is going to go mountain biking• Not everyone wants to go shopping• Not everyone wants to golf
SUMMER OPERATIONS: GOALS
You want to provide a memorable customer experience to create return clientele– Create exciting opportunities for individuals and
groups, and people of varying ages.– Create an experience that is exciting and has
the potential to build confidence.
SUMMER OPERATIONS: GOALS
Ideally, you need to have options for a wide range of participants.• Just kid oriented activities?– Means mom and dad are on the sideline– May eliminate participants who don’t have kids
• Just adult oriented activities?– Kids are on the sideline– May eliminate participants with kids
SUMMER OPERATIONS: GOALS
Ultimately, you need to maximize your ROI– From a business
perspective, it is about making money off the experience.
– The more exciting the opportunity, the more “value” you can offer.
CREATING A UNIQUE CUSTOMER
EXPERIENCE
CREATING A UNIQUE CUSTOMER EXPERIENCE
• Adventure Tourism is becoming more popular
CREATING A UNIQUE CUSTOMER EXPERIENCE
Head Rush Technologies has a wide range of product to create a complete
adventure.
• An existing tower or platform can be transformed into an Adventure Tower
• Charge per activity or per entry for a period of time – many pricing models for customers
CREATING A UNIQUE CUSTOMER EXPERIENCE
• Use your existing structures to your advantage – add elements without having to build new structures.– Incorporate these products to keep your
park fresh and exciting• Add free fall elements
– Beginner, intermediate, and advanced
• Steep angle zip line• Auto belays for adventure elements as
well as climbing• Climbing elements
– See more in Head Rush white paper: “You have the platform already… now use it to increase thrills and drive more revenue”• www.headrushtech.com/whitepapers
CREATING A UNIQUE CUSTOMER EXPERIENCE
CREATING A UNIQUE CUSTOMER EXPERIENCE
• Have Head Rush Technologies design and build an Adventure Tower
CREATING A UNIQUE CUSTOMER EXPERIENCE
• Only auto belay designed specifically for climbers, but can also function in many other capacities in climbing gyms, ropes courses, zip line tours, and• Descend from platforms, • Introduce participants to free fall
rides • Teach your clients to rappel
• Easy to install, move and maintain• Accommodates the widest range of user
weights making it ideal for use by both children and adults.• Smooth descent with minimal
variation in descent rate of a child or an adult
• Accommodates a wide range of participant weights from 22 – 330 lbs (10 to 150 kg)
• Gives the rider the feeling of a free fall, while comfortably controlling their descent
• High throughput and low operational costs
• Modular and compact, allowing it to be installed in almost any high location.
• 26-75ft (8m-23m) jump heights• Minimal variation in the descent rate of
a child (at 35 lb/16 kg min.) and an adult (at 285 lb/130 kg max).
• Offer with or without RipCord accessory for different levels of thrill
• RipCord accessories allow you to increase the length of free fall
CREATING A UNIQUE CUSTOMER EXPERIENCE
FlightLine• The next level of extreme: 80-100ft (20-30m) jump• The largest and longest free fall sensation of any mechanical descent system.• Fully redundant system designed in compliance with EN341, ASTM F24 Amusement
Ride Standards, and TUV* (Certification pending Beta trial completion).• A game-changing experience with higher throughput compared with competing
bungee-type systems.• Lower maintenance and upkeep than competing systems.• A soft engaging staged universal braking system for a variety of rider weights (75 lbs
to 285 lbs).
CREATING A UNIQUE CUSTOMER EXPERIENCE
• Instantly add a new element – Install on trees, posts, poles
• Climbing system for beginners to advanced
• Use as a stand-alone attraction or as a means to access a platform
• Use in tandem with other products to create a forest of fun– Set a climb up to a platform,
jump from a QUICKjump or zip to another platform!
• Add value to existing elements
CREATING A UNIQUE CUSTOMER EXPERIENCE
• The best brake for your zip line.
• Uses a self-regulating magnetic braking system to brake zip line participants smoothly and comfortably.
• Brakes participants consistently, even at high velocities.
• Results is a better customer experience and higher throughput and profitability for your zip line or canopy tour.
CREATING A UNIQUE CUSTOMER EXPERIENCE
Risk Mitigation and Head Rush
Technologies
Risk Mitigation and Head Rush Technologies
What are the benefits of eddy current braking in these devices?There are many benefits of incorporating eddy current braking into our devices. Our devices are:
• Low maintenance – Because the braking is magnetic, there are not any contacting parts in the braking system. There are no components, such as brake pads, to wear out or fail. As a result, there is less maintenance and a low ownership cost for our devices.
• Self-regulating – Because the braking system is self regulating, our devices can accommodate a wide range of weights. Children and adults alike have a consistent experience.
• Smooth and comfortable – Whether jumping, descending or approaching a platform, the experience is smooth and comfortable
PROFITABILITY
• ROI potential is high for all products– Example - How long does it take to pay off a
QUICKjump at $10 USD per jump?
SAFETY AND PROFITABILITY
• The keys to success:– High throughput– Encouraging repeat and referral business– Offering innovative, versatile elements
• Use compatible accessories to improve functionality and operations
• Add activities that expand your offerings and increase excitement, fun, and thrill
• Leverage existing structures to your advantage
CONCLUSION
• There are great ROI opportunities in expanding Summer operations– Plus, some or most of these activities can be done in the
winter time as well for an additional revenue stream.
• By incorporating Head Rush product you can offer a unique, exciting, thrilling, activities for the widest range of participants
QUESTIONS
Questions? Submit via chat or email:
Bill CarlsonDirector of Channel SalesHead Rush Technologies
Visit us on the web at www.headrushtech.com, and find a distributor at www.headrushtech.com/distributors
Connect on social media @headrushtech, or search “Head Rush Technologies”