WHY ALIGNING YOUR ACTIVITY IS THE KEY TO ACHIEVING THE RESULTS YOU WANT IN YOUR BUSINESS
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YOU’RE IN THE RIGHT PLACE IFo You’re in business and you’re not achieving the
success you want
o You’d like MORE Success in your business but you can’t put in any more effort than you are right now!
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YOU’RE IN THE RIGHT PLACE IFo You’re thinking of starting a business and you
want to ensure you have the best possible chance of success
o You’re not sure where to start
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HERE’S WHAT YOU’LL DISCOVERo The reason you people fail to achieve the success they
wanto The key to creating the success you want with easeo A detailed method of creating a vision for your
business so that you increase your chances of success
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STICK AROUND AND…Image of a worksheet to enable you to create a tangible representation of your vision
WHO AM I?
o Meo My backgroundo How I got into businesso How I came to know
what I know
WHO AM I?
o ‘Good job’o Own house, nice areao Nice caro Nice holidays
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“Successful
”
Senior Management job
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Nice carFlat in Chelsea
Disposable income
o My Passion was Peopleo Studied HR and specialised in People
Developmento Created the first Training & Development
Programme that company had seen
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o Maternity leave covero 6 months maximum
It was not a request!
Two Senior Management jobs
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Compensatory LifestyleDoing stuff I didn’t enjoy
Burn out!
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CLICK!
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“Are you listening yet?”
That we have control over what we achieve in our lives through the way we choose to think and feel and in effect, how we behave
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On-site Doctors & Dentists
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On-Site CrecheStaff Restaurant
Concierge Service
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IT WAS ABOUT
CONTROL
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‘Successfully’
Planned myself into
Being Miserable!
o That I had walked myself down this path and that I had no-one to blame but myself
o That if I put half as much effort into setting the right goals as I did into planning, I could create genuine success
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Back to Basics!
o Working with people I likedo Doing what I was passionate about
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o Left The UKo Went to Melbourneo Re-trainedo Psychology, Clinical Hypnosis, NLP
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therapy
o Small aspiring business networking groupo Joined the teamo Group Leadero Area Leader
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o Small aspiring business networking groupo Joined the teamo Group Leadero Area Leader
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16 profitable breakfast
groups in 12 months
o Support structure for my businesso Sales and Marketing skillso Referral networko Full private practice
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30 clients a
week!
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Tim Johnson
Vision and Strategic Planto create a
National Business Network
“Powerful combination of Psychology and Operations”
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Sometimes we all need an outside
perspective!
o Surpassed the £1M mark in 10 monthso Built a National Business Network in 4
years
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And had a lot of fun in
the process!
The principles I am going to share with you now are the same ones that I’ve applied in my businesses and are the ones I use when I am consulting with my private clients today…
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A HOLISTIC AND PRACTICAL APPROACH TO CREATING
DESIRED OUTCOMES
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It’s HOLISTIC because it encompasses every aspect of our
activity that plays a part in the creation of a desired outcome
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It’s PRACTICAL because it leads you through a process and shows you how to align that activity so that
you create the outcome you want.
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When you learn (and more importantly, apply!) The ACT OF ATTRACTION in your business, you can intentionally create the business that you actually WANT!
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WHY DO PEOPLE FAIL?1. They haven’t defined where they want to ‘get’2. They don’t believe they’ll ever get there3. They have no plan4. They’re not doing it!
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o TENSION between what they want and what they’re ‘doing’
o Poorly Aligned Activity
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STUCKo They are doing lots and lots of ‘stuff’ but they
don’t feel like they are getting anywhereo They feel like they are wading through treacleo They just don’t know where to start or what to
do next
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WHEEL SPINNINGo The are doing lots and lots of ‘stuff’, but they
don’t feel like they are getting anywhereo They feel knackered and frustratedo Their actions make more work for themselves
(aka, spraying muck everywhere!)
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ALIGNEDACTIVITY
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ATTRACTION
ATTRACTION
ATTRACTION
Thoughts, Feelings, Behaviour
It’s ALL ‘doing’
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ATTRACT Internal activityo What you wanto What you believeo What you thinko What you feel
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ATTRACT Internal activity
o YOUR VISIONo YOUR MINDSET
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ACTION External activityo Your actions:
What you say & do, how you say & do it and how you’re perceived by others
o The action you take:Your plan and your follow through
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ACTION External activity
oYOUR BEHAVIOURoYOUR PLAN
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TRACTION
Cumulative effect of ATTRACT & ACTIONDesires, beliefs, thoughts and feelings are aligned with what you are actually doing.
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TRACTIONo Adhesive Frictiono Gripo Being ‘drawn’o Unforced Forward Movement
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It’s a lot easier to move…when you’re already moving…
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o INTERNAL ACTIVITY:desires, beliefs thoughts & feelings
o EXTERNAL ACTIVITY:language, behaviour and actions
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Intentionally attract to you and your business the things you want, by:o Being clear about ‘what’ they areo Being clear about ‘why’ you want themo Being consciously aware of what you’re
thinking, feeling and doing
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YOUR VISION
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o Picture in the imaginationo In the futureo Sets the directiono Forms basis of strategyMust motivate you to take action!
YOUR VISION
o Bigger picture o Compass pointo More direction
o ‘On’ as well as ‘In’o Set goalso Plan of action
Intentional and Purposeful Activity
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When you design your business vision yourself, you take control of your business…
…and your life!
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It’s about knowing:o WHAT you want and WHYo Where you are heading
Designing your vision for your business (and life!) is imperative if you are going to create it
YOUR VISION
HOW DOES VISIONING WORK?o Mind does not know the difference between
what’s real and what’s imaginedo When you imagine something vividly in your
mind, a neurological pathway is created
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BEHAVIOUR
£200,000
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HOW DOES VISIONING WORK?
o WHAT - Intent o WHY - PurposeNOT How!
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INTENT – Based on DESIREo The things you wanto Who you want to beo How you want to feel
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WANT versus NEEDo ‘Need’ = required in order to survive
o ‘Want’ = desired, but not required
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o Don’t believe they have the power
o Focused on what they ‘don’t want’
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‘WANTS’o Who we want to beo How we want to feel
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WE ARE ‘FEELING’ BEINGS
Everything you do, have and say is with the intent of generating a desired feeling.
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Make sure your ‘what’ is actually yours!
I need to see 5 clients a day every day!
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1. Her drive was based on ‘need’ as opposed to ‘want’
2. The perceived ‘want’ was her husbands and not hers!
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WHAT’S YOUR INTENT?o What do you want your
business to be like?o What do you want your
life to be like?
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WHAT’S YOUR INTENT?o Focus on ‘what’o Later we’ll look at ‘why’o Forget ‘how’ for now
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WHAT’S YOUR INTENT?o What you wanto NOT what you don’t want
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o What you resist will persist…
o What are you resisting?
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o ...you want to be more productiveo …you want to work with more of another
type of cliento …you want to trigger it a day early…
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£200,000
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WHAT IS PURPOSE?o Your ‘why’ (reason)o Inspirationo Strengtho Drive
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A lack of a strong enough reason to do so…
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SET A GOAL…o Felt excitedo Took some actiono Made some progress…
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o Not taken enough actiono Not taken the right kind of action
Not had a strong enough reason to do so
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o What was it that made one a success and the other a failing?
o What was it about the successful scenario’s that made you so determined to succeed?
A strong reason!
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THE POWER OF ‘WHY’
‘Why’ is and will always be your strongest motivator…
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THE POWER OF ‘WHY’
Define your ‘why’ – one that has high emotional value to you
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PERSONAL VALUES
Things that are important to us
I care about this
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PURPOSE
What that outcome means to you and what you value specifically about it
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WHAT ARE YOUR VALUES?
Recognition… accolade… integrity… financial freedom… creativity… being the first… change maker…
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Strong emotional connection…
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WHAT’S YOUR PURPOSE?
What is it about your intent that’s so important to you?
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CREATING YOUR TANGIBLE VISIONo Write ito Type ito Montage ito Record it
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EVOKE ALL THE SENSES
Sight… Sound… Smell… Taste… Touch…
YOUR VISION
VISUALo Seen and Observedo Pictures and Diagramso Videos and Presentations“I see what you mean…”
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AUDITORYo Heardo Soundso Spoken word“I hear you…”
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KINAESTHETICo Physical experienceo Touching and feelingo Holding and doing“I can relate to that…”
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WHAT’S YOUR PREFERENCE?
VISUAL KINAESTHETICVision Provocative Board Proposition
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WHAT IS A VISION BOARD?o A collection of images that
portray your visiono Perfect for highly visual
people!£X turnover
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WHY DOES IT WORK?o Images of wants and reasonso Create feelingso Directs thinking and behaviouro Results
YOUR VISION
VISION BOARD
o Places, buildings and peopleo Evoke a feeling
YOUR VISION
VISION BOARDo Cardboard – stick images onto ito Computer – wallpapero Computer – collage and printo Draw or paint
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TANGIBLE VISION
The Audi TT took 3!
WHAT IS A PROVOCATIVE PROPOSITION?o Written account of who you are, what you’ve
achieved, what you own, where you live or travel, who you have in your life etc
o Perfect for more kinaesthetic people
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WHY IS IT PROVOCATIVE?o Intentionally stretches the scope of the current
situationo Challenges limiting beliefso Represents desired outcome as if it’s real
YOUR VISION
WHY DOES IT WORK?o Describe in detail as if real nowo Create feelingso Directs thinking and behaviouro Results
YOUR VISION
PROVOCATIVE PROPOSITIONo Big picture VISUALo Sounds AUDITORYo Feelings KINAESTHETIC
YOUR VISION
…fully experienced as if it were real……as a result, it becomes real…
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ENGAGE OTHERS IN YOUR VISIONo Creates the accountability you need to
follow througho You make it more real, and you commit
to it on a whole different level!
YOUR VISION
Focus on getting your VISION > MINDSET > BEHAVIOUR > PLAN working together nowAnd enjoy the benefit of REDUCED effort later on!
TRACTION
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YOUR VISION
o STEP 1: Intent. Explore the ‘what’ of your business so that you are clear about where you are going
o STEP 2: Purpose. Identify your ‘why’, based on your personal values, so that you are motivated to take action
o STEP 3: Tangible Vision. Document your vision so that it inspires you every day to take action!
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YOUR MINDSET
o STEP 4: Self-Leadership. Develop your self-awareness so that you can better influence yourself
o STEP 5. Self-Conditioning. Change your beliefs so you are conditioned for the success you want to create
o STEP 6. Positive Mindset. Affirm your intent with beliefs, thoughts and feelings that support your vision
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YOUR BEHAVIOURo STEP 7: Reputation. Identify your current reputation so
that you can influence it in future
o STEP 8: LEAD Channels 1&2. Develop your use of Language and how you impart your Education
o STEP 9: LEAD Channels 3 & 4. Look at your Attitude and how you Demonstrate these things through your behaviour
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YOUR PLANo STEP 10: Setting Goals. Set incremental goals to achieve
so that you progress towards your vision
o STEP 11: Defining Activities. Define what’s to be done, by when and by whom so that it get’s done
o STEP 12: Keeping On Track. You will implement accountability measures so that you reach your vision
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THE PROGRAMME
o THE TWELVE STEPS Step by step over twelve weeks
o THE COMMUNITY Facebook Group - daily encouragement
o THE CALLS Monthly Live Q&A Calls - on-going support
o THE RESULT Vision > Mindset > Behaviour > Plan
TRACTION
SOME TWELVE STEP MEMBERS
SOME TWELVE STEP MEMBERS
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“What do I do next?”
GO TO: http://www.twelvestepstotraction.com/webinar/
WHAT DO I DO NEXT?