Download - Does Your Offer Move People?
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Does Your Offer Move People?
Transit Advertising, Inc.
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What matters most in creating consumer response to a marketing
offer?
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An argument can be made that the medium, timing, and message
frequency are driving forces behind any marketing campaign.
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Not just any words will do.
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Copywriters must strive to find the correct combination of words that
compel consumers to act.
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Call me out
Be as specific as possible about WHO will receive the offer. The more limited the audience the more likely a customer will move quickly. Make the customer feel special with a personal offer.
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What’s-in-it-for-me?
Spell out the benefit of the offer in simple terms. If the offer requires an asterisk and fine print—please try again.
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Remove all risk
Offer the best, no-questions-asked guarantee in the business and scream the guarantee in the message
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Keep it short and simple
If you can’t Tweet the offer, it’s probably too long.
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Quick deadlines
The best offers don’t last long. (Keep new offers coming.) A business owner should continue to honor an offer after a deadline—but communicate deadlines to create urgency.
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Don’t be afraid to make specific offers in transit advertising.
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In fact, expect your offers to perform better in transit due to the seemingly more urgent “moving message.”
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Test your offers in social media, then let Transit Advertising move your message to create powerful
reach with frequency.