Download - Domain Names: Do They Matter Anymore?
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Are Domain Names Still Important?
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Whenever a new startup venture
or Product is
in the works
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its creators face an age-old
dilemma –
the NAME game.
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For most of
us, it’s hard enough just to come up
with a convincing name and commit
to it.
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And it gets that much harder
when you consider adding another
all-important layer -
choosing a domain name.
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Specifically, you have to
decide which is
more important
to you:
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going with the name you
really want, vs.
the one with the best
available (and
memorable) domain name.
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In the past, many
successful entrepreneurs
simply picked a name that
would result in the most
concise, original sounding dot-
com, e.g. Google & YAHOO
But that was then.
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So is your domain
name still a make or break
issue?
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Twitter co-founder
Evan Williams
doesn't think so
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We agree that search
engines, auto-complete,
and mobile apps are all
making domain names less
important than they used to
be.
Here’s the deal
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But that doesn’t mean
they’re not still pretty
darn
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There’s a lot more that goes
into people finding you and
your products.
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A good clean .com is
simply the first place people are
going to look for you – even
in a list of search results.
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There are plenty of
examples of businesses that
have found clever ways around the
.com issue, but they're
clearly swimming against the
current.
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And swimming against the current takes energy. And it’s risky.
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So, maybe we don’t
memorize phone
numbers anymore.
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But if our phone dies, how do we search for a friend’s number?
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We may have to
resort to a directory.
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If that friend’s name isn’t listed in the clearest, most familiar form – say, “Francis” instead of “Frank” – you may not recognize it. And that’s frustrating.
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The most important takeaway
is this:
The right name for your
product/business is the one that
results in a good domain name
also.
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Think about it.
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If there’s some reason you can’t get the ideal domain name for your product or business – either it’s being used
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or someone already owns it – you could be facing copyright issues down the road anyway.
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If it’s available, buy it. Otherwise, keep on playing until you come up with something better.
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