Download - Don't Be a Cold Calling Zombie
Cold Calling is a ZombieCold Calling is a Zombie
Let it Die AlreadyLet it Die Already
Cold calling has been around for ages. It also has been consistently less effective as business has evolved
Cold calling started around here
The Odds Are Against The Odds Are Against YouYou
9 out of 10 times people are just going to hang up on you
Experts say that you get one possible lead for every 25 calls you make
That’s only a 4% possible return!
96%
4%
Cold Calling Average Success Rate
It’s Sales, Not VegasIt’s Sales, Not Vegas
You need to be spending your time wisely
Stop betting on old techniques that are out dated and annoying
Harvard is wicked Harvard is wicked smaht kid…smaht kid…
According to
Harvard Business Review 90.9% of the time it DOES NOT WORK
Time is MoneyTime is Money
Even putting together a list of contacts is time consuming, especially since your cold calling statistically won’t be worth the time.
It’s AnnoyingIt’s Annoying
Typically, bothering someone only to try and sell them something doesn’t usually go over too well
So What Should You So What Should You Do?Do?
COLD CALLING!
With the internet and technology there are so many better options to attract leads
Examples:Examples:
Use Social Media
Twitter, LinkedIn, Facebook
Webinars
Use webinars which are online “how to’s”about your solutions
Blogs: Put out content
that draws prospects in. Write about a topic that is important or popular
But…How Do I Do That?But…How Do I Do That?
LEARN In order to be
interesting learn about the client you’re trying to appeal to
Know ThemKnow Them
Knowledge of your prospect gives you power!
=
Knowing their needs and values allows you to speak to them intelligently
The more pleasant the contact the more likely a new lead will be developed
What to Take Away What to Take Away from all this?from all this?
Cold Calling is a thing of the past
Statistically it is extremely ineffective
Learn about your
client
To know them is to sell to them
Come Visit Us!!!!Come Visit Us!!!!
For more information on how CRUSH can put a stop to cold calling and see how others are using
CRUSH visit us at:
http://www.salesquest.com/resources/use-cases/