#SocialPro #15a @armondhammer
Practical tips for social marketing measurement
Don’t bet against social measurement
Steve HammerPresident, RankHammer
#SocialPro #15a @armondhammer
Let’s Place a Big Bet
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We’ll use a pro
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We hear cheering
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Winning
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His View?
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FAMILYWhat it’s all about
FOOD AND WINE
Eating as an art form?
HOCKEYGo Stars
RANKHAMMERDallas Based Internet Marketing Agency
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Four Tips for survival
#SocialPro #15a @armondhammer
1: Start with a Goal
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Not a great goal
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Doesn’t Correlate
10,000,000 Fans
2500 cars
2,000,000 Fans
6,000,000 cars
#SocialPro #15a @armondhammer
Relate to core business
Commerce Sales Service
Luxury Brand Desire Cultural Mentions
Content Repeat Visitation Sharing
Community New Members Discussion Depth
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Conversion Path – Non Linear Read a
Post
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2: Central Data Source
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Isolated Metrics
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Not a measurement motto
Your site is where magic happens
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#SocialPro #15a @armondhammer
https://support.google.com/analytics/answer/1033867
Tag items you control
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Push Data Via Server Side
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Even “in page” actions can be tracked
UA version
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3: Segment for Value
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Segments don’t have to be advanced
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Instant comparison
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Good, Bad and Ugly
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4: Recognize Assists
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Last Click
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Assisted Conversions
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Attribution Modeling
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THANK YOU!
JOIN US @SMX WEST
SAN JOSE, CAMARCH 1-3, 2016