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Don’t Wait for Godot:
Leading a Special Collections Donor Program without a Development Officer
By Aaron D. Purcell
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Today’s Program Introductions Value of Archives Fundraising Principles Library Donor Program at
Virginia Tech 10 Steps for Building Donor
Programs in Archives Defining a Donor Program Questions/Comments Group Activity
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Who is Godot?
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Lessons from Godot Security in doing nothing Someone could possibly
solve all of our problems, whatever they are
Known by reputation only Donors may be waiting Special collections
archivists may be waiting Deans and directors may
be waiting Development officers may
be waiting
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Who I Am, Why I’m Here My Professional Profile
Archivist 50%Historian 20%Librarian 20%Admin 10%
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Who is this man?
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Principled But Planless
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Central Development and Libraries Partners working with, not
against, each other Clarity on what to ask for Clarity on who to ask Passing baton Making and keeping
promises Small potatoes and big gifts Legacy building
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Value and Power of Archives Wide ranging appeal Connect multiple
generations of researchers The concept of permanent
preservation and access Outreach to community Always something “new” in
vibrant programs Unique online resources Centerpiece of many library
development initiatives
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Fundraising Principles, part 1 Support a sound
educational program Belief in the quality of the
institution Funding for service Ask for legitimate needs Fundraising supports the
classroom and laboratory 24/7, 365 organized effort Perspiration and inspiration Everybody’s responsibility
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Fundraising Principles, part 2 Only way to raise money is
to ask for it, ask often The virtue of giving as well
as the necessity of giving Fundraising important Good PR for effort Intensive, not high pressure Development program
long-term Fundraising a function
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Source of Principles John A. Pollard, Fund-
Raising for Higher Education (New York: Harper Brothers, 1958).
See also: Harold J. Seymour, Designs for Fund-Raising (New York: McGraw-Hill, 1966).
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University Libraries at Virginia Tech Development Office and
Library Recent Capital Campaign Exceeded goals, programs,
building donor base, annual giving
Without development officer since 2011
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Since 2011 New leaders in library Ongoing searches Support for donor events Reporting on activities Planning for a donor
program Making small victories Shared responsibility Taking the lead in library Still waiting, but not really
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#1. Stop waiting, form a team
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#2. Plan modest events
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#3. Let the collections speak for themselves
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#4. Add $$$ to the mix
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#5. A personal touch, means oh so much
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#6. Tours, events, and open house programs
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#7. Make the most of travel
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#8. Outreach and Instruction
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#9. Quality not quantity
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#10. Have a plan, change the plan
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10 Tips for Success1. Stop waiting, form a team2. Plan modest events3. Let the collections speak4. Add $$$ to the mix5. A personal touch means oh
so much6. Public programs7. Make the most of travel8. Outreach and instruction9. Quality not quantity10. Have a plan, change the
plan
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A Donor Program for Archives1. Fundraising strategy2. Collection development
clarity3. Proactive approaches to
identifying and cultivating donors
4. Outreach plan that is focused and realistic
5. Cooperation with institutional development office (and officer, when available).
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Take Aways Don’t wait, be proactive Have a plan, build a donor
program See who else is waiting or
proceeding, work together Simple works
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Don’t Wait for Godot
Questions/comments on the presentation
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Group Activity (20 min)1. Form small groups2. Pick a reporter in each
group3. Share your experiences
and programming efforts with archives (good/bad)
4. Formulate a short list of activities and programs to better connect your development program with your archives program
5. Report a few examples from each group
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Thank YouAaron D. Purcell, Ph.D.Director of Special CollectionsUniversity LibrariesVirginia TechP.O. Box 90001Blacksburg, VA [email protected] (w)