Download - Dora ADLOVITS / Edith MAYERHOFER
![Page 1: Dora ADLOVITS / Edith MAYERHOFER](https://reader035.vdocument.in/reader035/viewer/2022062301/568137e9550346895d9f9b3d/html5/thumbnails/1.jpg)
Dora ADLOVITS / Edith MAYERHOFER
![Page 2: Dora ADLOVITS / Edith MAYERHOFER](https://reader035.vdocument.in/reader035/viewer/2022062301/568137e9550346895d9f9b3d/html5/thumbnails/2.jpg)
Young Lions 2013 MEDIA Competition
![Page 3: Dora ADLOVITS / Edith MAYERHOFER](https://reader035.vdocument.in/reader035/viewer/2022062301/568137e9550346895d9f9b3d/html5/thumbnails/3.jpg)
Young Lions 2013 MEDIA Competition
An ordinary day in Vienna…
… except of
Die SONNE scheint für alle gleich
Die SONNE scheint für alle gleich
Wo wären Sie jetzt, ohne Ihre Ausbildung?
![Page 4: Dora ADLOVITS / Edith MAYERHOFER](https://reader035.vdocument.in/reader035/viewer/2022062301/568137e9550346895d9f9b3d/html5/thumbnails/4.jpg)
Young Lions 2013 MEDIA Competition
Wo wären Sie jetzt, ohne Ihre Ausbildung?
• Create high awareness fast by Guerilla Marketing
• Blackboards with phrases all over Viennai.e. „What would you‘ve reached by now, without your education?“
• No direct hint to SONNE
• Added media value by Word-of-Mouth-effect
online
offline
• Revealing SONNE International as the organizer of the activity
![Page 5: Dora ADLOVITS / Edith MAYERHOFER](https://reader035.vdocument.in/reader035/viewer/2022062301/568137e9550346895d9f9b3d/html5/thumbnails/5.jpg)
Young Lions 2013 MEDIA Competition
Guerilla Action
SEM CampaignSocial Activiation FB Ad Space UnitFB Sponsored Ads
Page Post AdTwitter Postings
Targeted newsletter directly to the decision
makers
![Page 6: Dora ADLOVITS / Edith MAYERHOFER](https://reader035.vdocument.in/reader035/viewer/2022062301/568137e9550346895d9f9b3d/html5/thumbnails/6.jpg)
Young Lions 2013 MEDIA Competition
Media Share of budget
Social Media (Facebook, Youtube, Twitter) 40%
Search Marketing 24%
PR-activities (radio, TV, print) 20%
Newsletter 16%