Download - Dose nick partridge_f212
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Some of us will use anythingas an excuse to tell the truth.
Insight
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Idea
Dose is...A chance at unabashed opinion-giving.A Friday night truth serum.A built-in Monday morning excuse.
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Category
Dose establishes the energy/alcohol shot category.
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Reason To Believe
This social anxiety anti-venom is a response to the most powerfully painful awkward moments.
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Transformation
Whether or not it is a placebo, there’s no other product that markets itself as a “medicine” for letting loose.
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Target segmentation
IRL can be pretty awkward.
For those in need of a littleFriday night courage.
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2 oz. vodka6 oz. ginseng energy drinkA kick of a habanero pepper
Formulation + Taste
The mystical power of Absinthe.Qualities of the energy-inducing Sparks.And that familiar burn of “medicine”.
The Real Mix
The Touchstone
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Package
Test tubes,served as a pair. That whole “tree falls in a forest” theory applies here too.
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Aesthetic
Clean and clinical.
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Brand name + tagline + identity
DOSEAn excuse for truth
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Soundtrack
The intensity and confidence of the Spanish Flamenco Guitar.
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Spokesman
Armed with an insatiable desire to tease out the truth he is...
The Devil’s Advocate.
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Scandal
Keeeping in line with the desirefor candor, Dose offers a bountyfor truth: paying for dirt onpoliticians and celebrities.