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Douwe Egberts Coffee

‘Generate excitement about Douwe Egberts coffee, and create a desire for better coffee at home.

TMG; The youthful.

New packaging/ Communications. THE INSTANT RANGE

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3D Proposal, Step by Step communications of how the pacakging will open.

Concept; Moderate the amound per portion, creating a product that is more obtainable and affordable (on a regular basis) for younger consumers. The aesthetics of the triangles also sit comfortably in the home environment.

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_Creative campaign. Raise excitement and commotion among a younger audience, oblivious to the taste of Douwe Egberts.

-Birds eye view of 6 triangles per section. Displaying shelf formations.

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Photography / Placed in the home context, Promotional campaign and slogan - Coffee when your on the go, Coffee when your

feeling low...In an instant